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Colgate Optic White Purple Teeth Whitening Toothpaste - Anticavity Toothpaste with Fluoride - Fresh Mint Flavor - 3.8oz - 2 of 4Colgate Optic White Purple Teeth Whitening Toothpaste - Anticavity Toothpaste with Fluoride - Fresh Mint Flavor - 3.8oz - 3 of 4Colgate Optic White Purple Teeth Whitening Toothpaste - Anticavity Toothpaste with Fluoride - Fresh Mint Flavor - 3.8oz - 4 of 4
Colgate Optic White Purple Teeth Whitening Toothpaste - Anticavity Toothpaste with Fluoride - Fresh Mint Flavor - 3.8oz - 1 of 4

Colgate Optic White Purple Teeth Whitening Toothpaste - Anticavity Toothpaste with Fluoride - Fresh Mint Flavor - 3.8oz

3 Questions
$5.99
 

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At a glance

About this item

Highlights

  • One 3.8 oz tube of Colgate Optic White Purple Toothpaste
  • Removes 1 year of stains* (*when brushing twice daily for 3 weeks)
  • Safely removes 5X more surface stains with micro-polishing action* (*vs. ordinary, non-whitening toothpaste after 2 weeks of continued use)
  • Fresh mint toothpaste flavor with sweet peppermint and anise for a refreshing taste
  • Enamel safe for daily use
  • Optic White Purple is a fluoride toothpaste that provides cavity protection
  • Purple toothpaste for teeth whitening

Description

Colgate Optic White Purple Toothpaste removes 1 year of stains* while freshening breath with its mint flavor. With effective micropolishers, this purple toothpaste for teeth whitening safely removes surface stains. This enamel safe anticavity toothpaste is designed with a refreshing sweet peppermint flavor. Optic White Purple removes 5X more surface stains with micro-polishing action** for a brighter smile.
*when brushing twice daily for 3 weeks
**vs. ordinary, non-whitening toothpaste after 2 weeks of continued use
Suggested Age: Adult
Product Warning: Adult Use Only
Product Form: Paste
Primary Active Ingredient: Sodium Fluoride
Package Quantity: 1
TCIN: 94823729
UPC: 827854025412
Item Number (DPCI): 049-09-3404
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Active ingredients

sodium fluoride (0.15% w/v fluoride ion)' '0.24%

Purpose

Anticavity

Directions

Directions adults and children 2 years of age and older: brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician children 2 to 6 years: use only a pea sized amount and supervise child's brushing and rinsing (to minimize swallowing) children under 2 years: ask a dentist or physician

Other information

Patents: cppatents.com, Your community may not yet accept tubes for recycling. Check locally. Learn more at colgate.com/goodness, Recyclable tube

Inactive ingredients

inactive ingredients: water, sorbitol, hydrated silica, peg-12, sodium lauryl sulfate, flavor, cellulose gum, potassium hydroxide, tetrasodium pyrophosphate, phosphoric acid, cocamidopropyl betaine, benzyl alcohol, sodium saccharin, blue 1, red 33, titanium dioxide

Shipping details

Estimated ship dimensions: 1.614 inches length x 6.26 inches width x 1.969 inches height
Estimated ship weight: 0.3203 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this enamel safe or does it contain the typical ingredients found in normal whitening toothpastes or whitening strips?

submitted by Dana Kelly - 2 months ago

  • A: Hi! Colgate Optic White Purple toothpaste is enamel-safe for daily use and uses a non-hydrogen peroxide formula with micro-polishing action to safely remove surface stains. With twice-daily use, it removes up to 95% of daily surface stains after 2 weeks. 🦷✨

    submitted byColgate Palmolive Consumer Affairs - 1 month ago
    Brand expert

Q: What is the reason for it being purple?

submitted by snow - 4 months ago

  • A: Good question! The purple color of Colgate Optic White Purple toothpaste was inspired by trends observed in the beauty industry, and is included to boost the aesthetic impact of toothpaste.

    submitted byColgate Palmolive Consumer Affairs - 4 months ago
    Brand expert

Q: How long should it take to whiten a C3 to a B1?

submitted by Kassidy - 7 months ago

  • A: Hello! Whitening results can vary from person to person, depending on the stain type and intensity. This purple fluoride toothpaste removes 95% of daily surface stains for a brighter smile after 2 weeks of twice-daily use. If you would like assistance exploring our whitening products, please give us a call at 1-800-468-6502, Monday-Friday, 9 am-5:30 pm. 🦷✨

    submitted byColgate Palmolive Consumer Affairs - 7 months ago
    Brand expert
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Guests are saying

The Colgate Optic White Purple toothpaste has garnered mixed feedback from guests, with many appreciating its unique purple color and fresh mint flavor. While some guests reported noticeable improvements in teeth whiteness after consistent use, others experienced issues with sensitivity or did not see significant results. The toothpaste is praised for its smooth texture and ease of use, making it a fun addition to daily oral care routines. Overall, it offers a gentle whitening option for those looking to brighten their smile.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 202 reviews
    effectiveness: 4 out of 5
    quality: 4.5 out of 5
    value: 4.17 out of 5
    62% would recommend
    8 recommendations
    1 out of 5 stars
    7 September, 2026Verified purchase

    Appearance used

    It was opened looked like someone squirted some out.
    Jessica
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    26 August, 2026Verified purchase

    (no review title)

    I'm not sure if I'm noticing a difference in having brighter/whiter teeth
    New mommy
    effectiveness: 4 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    18 August, 2026
    originally posted on Colgate
    Image

    10/10

    [This review was collected as part of a promotion.] It was kind of hard to squeeze out of tube! Thick consistency but very smooth and there wasn’t any aftertaste, it just tasted clean but not in a minty way! No strong scent at all. Did see a small difference but would need to continuously use. Already finished bottle would repurchase.
    JanellyT
    Did you find this review helpful?
    4 out of 5 stars
    17 August, 2026
    originally posted on influenster.com
    Image

    Pretty good

    I thought it was like those other toothpaste that just is purple and wouldn’t do anything productive but I am impressed to see that it is really effective and it helped me on smiling more
    SemhalH
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 August, 2026Verified purchase

    (no review title)

    Noticeable brighter and whiter teeth! I have sensitive teeth too and have noticed any issues!
    Melissa
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    10 July, 2026Verified purchase

    (no review title)

    Box came broken
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    2 July, 2026Verified purchase

    Leaves blue tint

    It tastes mild and brushes on well, but those are the only good traits. I typically use Colgate optic white basic white formula. The purple paste has blue 1 and Red 33. Which both can stain teeth. My teeth seem to have a blue tint after using and it is hard to wash the blue out of the crevices of my teeth. It makes no sense why Colgate would dye this whitening paste purple.
    AHH
    effectiveness: 1 out of 5
    quality: 2 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 June, 2026

    Works v. Competitor. Great Pepermint Flavor.

    Works. I use this once per day, after brushing with regular Colgate toothpaste. It works better than the competitor. This also has a great peppermint flavor that lasts.
    30YrCX
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    2 June, 2026

    (no review title)

    Great flavor it’s fantastic
    rebecca
    Did you find this review helpful?
    2 out of 5 stars
    8 May, 2026
    originally posted on Colgate
    Image

    Doesn't whiten very well

    [This review was collected as part of a promotion.] I'm honestly not too impressed by this product. I mean, as just a basic toothpaste it's fine. However as a whitening toothpaste I didn't really see a difference.. It does leave my mouth feeling fresh and clean. Other than that, I'm not impressed
    1 reply from Customer Care team - 5 months ago
    We are sorry to hear that this paste missed the mark for you. Please feel free to reach out to us at 1-800-827-7627 9am-5:30pm est. We would love to help you find your perfect paste.
    AshleyM
    3 guests found this review helpful. Did you?
    4 out of 5 stars
    Thumbs down graphic, would not recommend
    5 May, 2026Verified purchase

    pass, no better than a regular toothpaste

    I've been using this multiple times a day and I don't see any difference.
    Martha
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    4 out of 5 stars
    5 May, 2026
    originally posted on Colgate
    Image

    Taste of it

    [This review was collected as part of a promotion.] This is the first time I’m learning about this toothpaste. I like the quality of it. I’m very satisfied. I decided to start using it. It’s a great value I like design of it where it can stand upright I would recommend it to my friends and family.
    AleciaA
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    15 April, 2026Verified purchase

    (no review title)

    Love this product, easy to use, great taste ( love the purple color...most of all it does get you teeth clean... & the price was fair!
    DEOWN
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    11 April, 2026Verified purchase

    (no review title)

    They just reduced the size but are charging the same price, aka shrinkflation. It works fine but not worth it anymore
    bg
    5 guests found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    11 April, 2026Verified purchase

    Purple color for whiter effect.

    Really like Colgate toothpaste. I really like the idea of purple working to make yellow teeth tones appear a brighter white without bleach. I took off 1 star as the size seems to be shrinking. I need more time to see stain removal.
    Winson1
    effectiveness: 4 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    4 guests found this review helpful. Did you?
    2 out of 5 stars
    2 April, 2026
    originally posted on influenster.com
    Image

    Not worth the price

    Not worth the price. I don’t see a difference between using this toothpaste and the one using baking soda. The aftertaste is very strong and doesn’t rinse out very easily. It’s incredibly heavy on your teeth and has a gross feeling after using it. My breathe is super fresh afterwards but I would not buy this again.
    1 reply from Customer Care team - 6 months ago
    Hello! Thank you for trying our toothpaste. We're sorry it didn’t meet your expectations and want to help. Please call us Mon-Fri, 9 am–5:30 pm EST at 1-800-468-6502, or email, text, or chat with us on our website. We’ve shared your feedback with our team and understand your concern about price. Increases reflect factors like raw materials, manufacturing, distribution, and retail realities. We strive to balance a sustainable business with affordable prices and ensure our products remain competitive. Your feedback will be considered in future planning.
    BrittanyS
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    2 April, 2026
    originally posted on Colgate
    Image

    Good Cleaning, But Not For Sensitive Teeth

    [This review was collected as part of a promotion.] I have sensitive teeth, and unfortunately I found this toothpaste heightened my sensitivity. As a result, for part of my testing period, I ended up having to reduce my usage from twice a day to once a day (I alternated with another sensitive paste), which likely interfered with my whitening results. It left my breath feeling fresh and my teeth feeling clean, but I couldn't tolerate the discomfort from the paste long term. I would imagine this could be a very good whitening paste for someone whose teeth aren't as sensitive as mine, hence the "good" rating, but I wanted to review from the perspective of someone with teeth sensitivity.
    1 reply from Customer Care team - 6 months ago
    We're sorry to hear about your experience with our toothpaste and would like to help. Please call us Monday-Friday 9 am to 5:30 pm EST at 1-800-468-6502. You can also email, send us a text, or chat live with one of our representatives within the link we've provided below. We're ready and waiting to hear from you: https://www.colgatepalmolive.com/en-us/contact-us
    JessicaF
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    28 March, 2026Verified purchase

    It works!

    After only a few uses, I’ve already noticed an improvement in the whiteness of my teeth (which are yellowing due to my coffee drinking).
    TargetshopperND
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    3 out of 5 stars
    6 March, 2026
    originally posted on influenster.com
    Image

    Nothing crazy

    Tastes a bit soapy but not terrible. Affordable and fine as a basic toothpaste, similar to most available toothpastes on the market. Dispenses as a usual toothpaste.
    1 reply from Customer Care team - 6 months ago
    Thanks for giving us a try, but we're sorry to hear it didn't work as expected. We'd like to talk with you to get some additional information. Please call us at your convenience at 1-800-468-6502 9-5:30pm est.
    AmyM
    Did you find this review helpful?
    5 out of 5 stars
    4 March, 2026
    originally posted on influenster.com
    Image

    Great whitening toothpaste

    Great toothpaste for whitening, noticed a huge difference after just a few days of using it. It has a fresh. Lean taste and lathers. The tube seems to last a good amount of time.
    AmberS
    2 guests found this review helpful. Did you?

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