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Colgate Optic White Adult Sonic Battery Powered Toothbrush - Soft - 2 of 4Colgate Optic White Adult Sonic Battery Powered Toothbrush - Soft - 3 of 4Colgate Optic White Adult Sonic Battery Powered Toothbrush - Soft - 4 of 4
Colgate Optic White Adult Sonic Battery Powered Toothbrush - Soft - 1 of 4

Colgate Optic White Adult Sonic Battery Powered Toothbrush - Soft

6 Questions
$8.99
 

In Stock

WARNING: choking hazard - small parts. Not for children under 3 yrs.
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At a glance

About this item

Highlights

  • Includes one (1) Colgate Optic White Adult Sonic Toothbrush with Soft Bristles and one (1) AA battery
  • This battery powered electric toothbrush features a rubber polisher on the toothbrush head to help whiten teeth by removing surface stains
  • The sonic technology of this battery operated toothbrush enables 25X more brush strokes per minute**
  • The sonic toothbrush is expertly designed to help you achieve whiter teeth by removing surface stains when you brush
  • Unleash the cleaning power of 30,000 brush strokes per minute with the Colgate Optic White Battery Powered Toothbrush
  • In addition to helping whiten teeth, this soft bristle toothbrush also includes a tongue and cheek cleaner
  • This battery toothbrush for adults includes one AA battery and works great as a portable travel toothbrush since it doesn’t need a charger
  • PAIR WITH OPTIC WHITE TOOTHPASTE: Use this sonic powered Colgate toothbrush with Colgate Optic White Toothpaste for a brightness you did not think could be yours

Description

Experience the power of brightness at your fingertips* with the Colgate Optic White Soft Bristled Adult Battery Toothbrush. The Colgate Optic White Adult Sonic Toothbrush is expertly designed to help you achieve whiter teeth by removing surface stains when you brush. This battery powered toothbrush for white teeth works great as a portable travel toothbrush and includes one AA battery for immediate use. The Colgate Optic White Battery Toothbrush uses sonic technology to enable 25x more brush strokes per minute** and also features a built-in rubber polisher to help remove surface stains. With a touch of a button, unleash the cleaning power of 30,000 brush strokes per minute with this battery powered electric toothbrush. In addition to helping whiten teeth, the sonic powered soft bristle toothbrush also includes a tongue and cheek cleaner. Pair this Colgate Optic White Battery Operated Soft Toothbrush with Colgate Optic White Pro Series toothpaste for a brightness you did not think could be yours. Start your journey to whiter teeth using the Colgate Optic White Adult Battery Powered Toothbrush.
*by removing surface stains
**vs. a manual toothbrush
Dimensions (Overall): 9.72 Inches (H) x 2.05 Inches (W) x 1.18 Inches (D)
Suggested Age: Adult
Product Warning: Adult Use Only
Bristle Type: Soft
Head Type: Full
Bristle Material: Nylon
CPSC Choking Hazard Warnings: Choking_hazard_small_parts
Includes: Batteries
Package Quantity: 1
Material: Plastic
Power Source: Battery
TCIN: 94823738
UPC: 827854024224
Item Number (DPCI): 049-09-0656
Origin: Assem In USA w/ foreign parts
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 9.6 inches length x 2.08 inches width x 1.22 inches height
Estimated ship weight: 0.19 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Did the Optic White Sonic replace the 360 Charcoal Sonic toothbrush? TIA

submitted by DT - 4 months ago

  • A: Hello! Rest assured our Optic White Sonic toothbrush did not replace our 360 Charcoal toothbrush. You can find the Charcoal toothbrush on our website. Or call us at 1-800-468-6502. Open Monday through Friday, 9am-5:30pm, EST. We'd be happy to help you find this toothbrush in your area as well.

    submitted byColgate Palmolive Consumer Affairs - 4 months ago
    Brand expert

Q: Does the actual bristles spin? If not, do you have to mine the brush manually to actually brush your teeth?

submitted by Bridgette - 4 months ago

  • A: Good question! The bristles do not actually spin. The toothbrush has spiral bristles and polishing cups to help remove dental plaque and surface stains.

    submitted byColgate Palmolive Consumer Affairs - 4 months ago
    Brand expert

Q: What brush head would fit this toothbrush when it’s time to replace it?

submitted by Ali - 6 months ago

  • A: Hi there! The brush heads in our 360 line are compatible for replacement with this toothbrush. Hope this helps. ✨

    submitted byColgate Palmolive Consumer Affairs - 6 months ago
    Brand expert

Q: What brush heads would fit this toothbrush when it’s time to replace it at three months?

submitted by Ali - 6 months ago

  • A: Hi there! The heads in our 360 line are compatible with this toothbrush for replacement heads. ✨

    submitted byColgate Palmolive Consumer Affairs - 6 months ago
    Brand expert

Q: Does it turns off after 2 min

submitted by Joy - 6 months ago

  • A: Hello there! This toothbrush does not have a shut-off timer. Hope this helps. ✨

    submitted byColgate Palmolive Consumer Affairs - 6 months ago
    Brand expert

Q: Which replacement brush heads do we buy for this model?

submitted by Shelby - 6 months ago

  • A: Hi there! The brush heads in our 360 line are compatible with our 360 Sonic Optic White toothbrush. Hope this helps. 🤗

    submitted byColgate Palmolive Consumer Affairs - 6 months ago
    Brand expert
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Guests are saying

The Colgate Optic White Sonic Battery Toothbrush has garnered positive feedback for its effective cleaning capabilities and gentle sonic vibrations. Guests appreciate its ability to reach difficult areas, leaving teeth feeling polished and fresh. The toothbrush features a sleek design, soft bristles, and a tongue cleaner, making it a great choice for daily oral care. Many guests have noted visible improvements in teeth whiteness and overall cleanliness after regular use, making it a recommended option for those seeking an upgrade from manual brushing.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 330 reviews
    effectiveness: 3 out of 5
    quality: 3.43 out of 5
    value: 3.14 out of 5
    42% would recommend
    7 recommendations
    4 out of 5 stars
    22 September, 2026
    originally posted on Colgate
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    An ok product

    This review was collected as part of a promotion, and the opinions are my own. It’s easy to use, lightweight, and the vibrations give a better clean than a regular toothbrush. I like that it’s battery operated, so there’s no need to charge it. The whitening feature is a nice bonus, although I didn’t notice a dramatic difference right away. Overall, it’s a decent toothbrush for the price and convenient for daily use.
    Aj
    Did you find this review helpful?
    5 out of 5 stars
    22 September, 2026
    originally posted on Colgate
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    Good choice of electric brush

    I like the color of the brush, definitely sleek rather than something bright or white. Seems to have good coverage with the bristles. So far the strength isn't too much, like some electric brushes can be. This review was collected as part of a promotion, and the opinions are my own.
    Monty
    Did you find this review helpful?
    5 out of 5 stars
    21 September, 2026
    originally posted on Colgate
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    Replaceable battery

    This review was collected as part of a promotion, and the opinions are my own. We are a family of reluctant brushers and power toothbrushes are a must. What's nice about this one is you can actually replace the battery. This makes me feel slightly better about using a power toothbrush. Take care to keep the battery terminals dry to promote longevity of the brush. It's a lesson I've learned many times over.
    TF
    Did you find this review helpful?
    4 out of 5 stars
    18 September, 2026
    originally posted on Colgate
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    Quality product

    The toothbrush is sturdy and well made. I feel as if it could be more effective at removing plaque, as I had to brush a bit longer with it than with my previous toothbrush; however, that could be from the bristle texture. It worked well on my gums and did not irritate them, which I liked. I quite liked the tongue/cheek cleaner. It worked really well for cleaning my tongue, much better than other products I've used. Overall, I found it a worthwhile product. This review was collected as part of a promotion, and the opinions are my own.
    King
    Did you find this review helpful?
    5 out of 5 stars
    18 September, 2026
    originally posted on Colgate
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    Great brush

    I really like the sleek look of this black toothbrush. Batteries are included. The on and off button is easy to use and it turned on right away. Has the perfect amount of power. Bristles feel soft and gentle, but firm enough to get the job done. This review was collected as part of a promotion, and the opinions are my own.
    Lola44
    Did you find this review helpful?
    5 out of 5 stars
    18 September, 2026
    originally posted on Colgate
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    High powered toothbrush

    The colgate optic white toothbrush was high powered. I felt like it did a better job cleaning than a standard toothbrush. I liked that it looked esthetically pleasing. It is nice that it doesn't have to charge and you can replace the battery if needed. If I could change anything about it I would like the head to be deeper because I have some deep ridges in my teeth but I think it still works fine as is. This review was collected as part of a promotion, and the opinions are my own.
    Melissa
    Did you find this review helpful?
    5 out of 5 stars
    18 September, 2026
    originally posted on Colgate
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    Works great and makes my teeth feel so clean

    This review was collected as part of a promotion, and the opinions are my own. I really liked how this toothbrush felt with the power vibration in it. It made my teeth feel super clean and helps get in the cracks/gaps better than my regular toothbrush. I wish the head spun a little like some other powered toothbrushes. I like that it has the power to get more strokes with the power while I scrub my teeth. I'm not sure if it gets them 25x more brush strokes, but my teeth feel clean in the end so that's all that matters to me.
    Joy
    Did you find this review helpful?
    2 out of 5 stars
    18 September, 2026
    originally posted on Colgate
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    Bad sensation

    This review was collected as part of a promotion, and the opinions are my own. I am not a fan of this toothbrush. I am sensitive to sensations and this vibrates my mouth in a way I do not like. Also, it does not provide me with an alert when to switch to a different side like my other electric toothbrush does.
    1 reply from Customer Care team - 7 days ago
    We’re sorry the vibrations weren’t comfortable for you and that this toothbrush didn’t have the alert you were looking for. We’d love to help you find a Colgate toothbrush that better suits your needs. Please call us at 1-800-468-6502, Monday-Friday, 9:00 AM-5:30 PM ET so that we can learn more and help! 🤗
    Foose
    Did you find this review helpful?
    5 out of 5 stars
    18 September, 2026
    originally posted on Colgate
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    Clean Mouth, Soft Brush, Fast Strokes

    I started using the new Colgate Optic white and it went better than expected. I can actually feel the 30,000 brush strokes compared to my old tooth brush. This brush left my teeth, tongue and cheeks feeling clean. I have sensitive gums and had bleeding issues but not with this brush. overall it was a positive experience. This review was collected as part of a promotion, and the opinions are my own.
    Brushy
    Did you find this review helpful?
    5 out of 5 stars
    17 September, 2026
    originally posted on Colgate
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    Great option for travel

    This review was collected as part of a promotion, and the opinions are my own. I've been looking for an electric toothbrush that I can take while I travel and this is the perfect toothbrush for me as I travel a lot. It's convenient and I like that. It has a tongue scraper cleaner as well. The size is perfect for me and it's also very lightweight so it's easy to take when I travel.
    Ivy88
    Did you find this review helpful?
    5 out of 5 stars
    17 September, 2026
    originally posted on Colgate
    Image

    Great everyday toothbrush

    Great toothbrush—easy to use, leaves my teeth feeling clean and fresh, and helps keep my smile looking brighter. This review was collected as part of a promotion and the opinions are my own.
    Reva
    Did you find this review helpful?
    5 out of 5 stars
    16 September, 2026
    originally posted on Colgate
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    Great Clean

    This toothbrush cleans really well. it has silicone bristles in the middle that help provide an exceptional clean and a bump out of the back of the handle to assist with precision. It works really well with my charcoal toothpaste. This review was collected as part of a promotion, and the opinions are my own.
    Michelle987654321
    Did you find this review helpful?
    3 out of 5 stars
    16 September, 2026
    originally posted on Colgate
    Image

    (no review title)

    This review was collected as part of a promotion, and the opinions are my own. After having used this toothbrush for a little while I like it, but I don't love it. The brush itself feels a little hard on my teeth and gums. I also don't like that. It doesn't have a timer built-in. You have to stop the brush on your own when you're finished. However, I do like the ease of use and in a pinch I would definitely use those toothbrush.
    Meg
    Did you find this review helpful?
    5 out of 5 stars
    15 September, 2026
    originally posted on Colgate
    Image

    Super easy, works great, and super affordable!

    I’ve been using this toothbrush for a couple of weeks now, and I'm really impressed with how clean my teeth feel. The soft bristles are super gentle on my gums, but the subtle vibration still does a great job scrubbing off surface stains. It’s light, comfortable to hold, and way more effective than a regular manual toothbrush. Definitely worth grabbing if you want an easy, affordable upgrade to your daily routine! This review was collected as part of a promotion, and the opinions are my own.
    Tyla
    Did you find this review helpful?
    2 out of 5 stars
    15 September, 2026
    originally posted on Colgate
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    Not my favorite toothbrush

    This is the first battery operated toothbrush that I've ever used and, honestly, I'm not the biggest fan. The vibration is pretty strong but I end up using it as a manual toothbrush at the end to ensure my molars are clean as well. It's super easy to use with just two buttons to power on/off and since it's battery powered, I don't have to worry about charging it so that's a plus. The toothbrush head is a bit smaller than I'm used to so that's also affected my preference toward other toothbrushes. Overall it's an okay product but I wouldn't repurchase. This review was collected as part of a promotion, and the opinions are my own.
    1 reply from Customer Care team - 7 days ago
    Thanks for sharing your experience. We’re sorry the strong vibration and smaller brush head didn’t feel like the right fit, especially when you still needed to brush manually to reach your molars. We’d love to learn more and see how we can help. Please call us at 1-800-468-6502, Monday-Friday, 9:00 AM-5:30 PM ET. 🦷❤️
    La Doña
    Did you find this review helpful?
    5 out of 5 stars
    15 September, 2026
    originally posted on Colgate
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    Great

    This review was collected as part of a promotion, and the opinions are my own. This is a great toothbrush at the fraction of the price of others! This does a great job and has my teeth looking sparkly clean. I like that it's quiet and light weight
    Kass
    Did you find this review helpful?
    5 out of 5 stars
    15 September, 2026
    originally posted on Colgate
    Image

    Works just as good for a fraction of the price.

    I have used another brand for several years, but finding replacement heads has been becoming increasingly difficult so I was excited to try something new. I was impressed with both the price point and the claims made by Colgate. So I went ahead and made the jump. I like that it is lightweight and has some grip to it. I didn't realize that the head didn't move, but rather it vibrates and uses sonic power to help clean. This isn't a big deal for me because my old toothbrush with the moving head actually used to pinch me sometimes. My teeth felt just as clean with this toothbrush as they did with the much more expensive one that I had been using. Overall, it gets the job done, it's inexpensive, and you can replace the heads. This review was collected as part of a promotion, and the opinions are my own.
    BDub
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    14 September, 2026

    Not a real electric toothbrush.

    It’s surprising to me to see people in other reviews say this is “an electric toothbrush.”This is not an electric toothbrush. It is a regular toothbrush that just vibrates. The bristles do not spin or move whatsoever. This might be the most dumb product I’ve ever used. All it does is vibrate. This vibration does not clean your teeth anymore or less than a regular toothbrush. It does not replace a real electric toothbrush. In fact, it just creates a weird and uncomfortable sensation throughout your entire face while brushing with the vibration feature turned on. Just get a regular toothbrush or a REAL electric toothbrush, and don’t get pulled into this overpriced gimmick.
    Chris
    effectiveness: 1 out of 5
    quality: 3 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    14 September, 2026
    originally posted on Colgate
    Image

    Great toothbrush equal to the more expensive ones

    I really enjoy this toothbrush, my teeth felt as clean as when I use the more expensive electric toothbrushes. It gives a great clean and whitening with the toothpaste. This review was collected as part of a promotion, and the opinions are my own.
    Lese36
    Did you find this review helpful?
    5 out of 5 stars
    13 September, 2026
    originally posted on Colgate
    Image

    Attractive Brush

    I tied the Colgate Optic White Powered Toothbrush. I loved the feel of this brush - the weight, the base, the smoothness, and the flat bottom. The buttons were easy to manipulate. It felt like I got a good cleaning from this brush. This review was collected as part of a promotion, and the opinions are my own.
    ProductTester
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