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Bobbie Grass Fed Whole Milk Infant Powdered Formula - 14oz - 2 of 4Bobbie Grass Fed Whole Milk Infant Powdered Formula - 14oz - 3 of 4Bobbie Grass Fed Whole Milk Infant Powdered Formula - 14oz - 4 of 4
Bobbie Grass Fed Whole Milk Infant Powdered Formula - 14oz - 1 of 4

Bobbie Grass Fed Whole Milk Infant Powdered Formula - 14oz

6 Questions
$22.99 ($1.63/ounce)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Major fuel for little minds: Combines choline, naturally-occurring milk fat globule membrane (MFGM) from whole milk, and EU-levels of DHA to support brain development.
  • Supports softer stools: Made with more natural milk fat and less added oils helps to support healthy digestion (and poops!).
  • Inspired by breast milk science: Made with the same protein ratio as breast milk to support easy digestion.
  • Founded by moms, for moms: We’re the only mom-founded and led infant formula company in the US.
  • EXTRA GRAZE TIME: Grass-fed whole milk from New Zealand cows on pasture 365 days a year.
  • EU STYLE: DHA plays a key role to supporting the development of brain and eyes. In the US, there is no requirement for DHA in infant formula, Bobbie contains 20mg/100kcal and is the only US formula to meet the EU's stringent DHA standards.

Description

Bobbie’s Whole Milk Infant Formula contains the brain-boosting trifecta to help support baby’s brain development: naturally-occurring milk fat globule membrane (MFGM) from whole milk, EU-levels of DHA, and Choline. With more milk fat and less added oils, our whole milk recipe supports healthy digestion and softer poops. That means less straining for them, and less stress for you. It’s all of that full-cream nutrition goodness your baby loves.

Our whole milk recipe is inspired by breast milk science, EU nutritional standards, and made with only the highest-quality ingredients.

Suitability: complete infant nutrition—from day one to year one.

Planning to switch formulas? Here are some helpful tips in making the switch:
https://milk-drunk.com/how-long-does-it-take-for-a-baby-to-adjust-to-formula-change-switch/

Serving Size: 5 fl oz

Amount

Calories: 100
% Daily Value*
Protein 2.07g
Total Fat 5.63g
Total Carbohydrate 10.4g
Water 134g
Omega-6 (linoleic acid LA) 1000mg
Vitamin A 300iu
Vitamin D 75iu
Vitamin E 1.5iu
Vitamin K 8mcg
Thiamin 100mcg
Riboflavin 150mcg
Vitamin B6 60mcg
Vitamin B12 0.25mcg
Niacin 1050mcg
Folic Acid 15mcg
Pantothenic Acid 450mcg
Biotin 4.4mcg
Vitamin C 9mg
Choline 25mg
Inositol 24mg
Calcium 78mg
Phosphorus 42mg
Magnesium 6mg
Iron 1.2mg
Zinc 0.75mg
Manganese 5mcg
Copper 90mcg
Iodine 15mcg
Selenium 3mcg
Sodium 25mg
Potassium 105mg
Chloride 65mg
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

lactose, organic whole milk, organic linoleic sunflower oil, organic low erucic acid rapeseed oil, organic whey protein concentrate, organic high oleic sunflower oil, organic coconut oil, less than 2 % of: organic low erucic acid rapeseed lecithin, schizochytrium sp. oil*, mortierella alpina oil**, calcium carbonate, calcium phosphate, potassium chloride, sodium chloride, potassium citrate, l-carnitine, magnesium phosphate, calcium ascorbate, choline bitartrate, inositol, potassium iodide, ferrous sulfate, d-alpha tocopheryl acetate, zinc sulfate, vitamin c palmitate, niacinamide, calcium pantothenate, biotin, vitamin a, thiamin hydrochloride, copper sulfate, riboflavin, mixed tocopherols, pyridoxine hydrochloride, sodium selenate, manganese sulfate, phylloquinone, folic acid, vitamin d3, vitamin b12. * a source of docosahexaenoic acid (dha) ** a source of arachidonic acid (ara)

Allergens & Warnings:

STORAGE AND WARNINGS Never use the microwave to warm formula. Serious burns can result. Prepared formula needs to be fed immediately after preparation or refrigerated within 1 hour after mixing. Discard leftover formula after feeding. Powdered formulas are not sterile and should not be fed to an infant diagnosed with immune problems unless directed and supervised by a healthcare professional., CONTAINS MILK.
Features: Limited Ingredients, Grass Fed, All Natural, Non-GMO
Dietary Needs: Iron Fortified, Gluten-Free, Halal, Organic Certified, Kosher
Baby Formula Focus: Immune System Support, Easy to Digest
Base Ingredient: Milk
State of Readiness: Mix
Form: Powdered
Package Quantity: 1
Age Stage: Infant
TCIN: 90780398
UPC: 850061847072
Item Number (DPCI): 007-09-0036
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 4.2 inches length x 4.1 inches width x 5.1 inches height
Estimated ship weight: 1.1 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: The ingredients mention it is organic whole milk. But, the label doesnot say that. Is it organic or not?

submitted by Greytar - 2 years ago

  • A: Hi! Great question. While it does have many organic ingredients, this product does not contain organic lactose so it is not considered fully organic. Follow us on social to be the first to know about our upcoming launch of Organic Grass-fed While Milk Infant Formula!

    submitted byBobbie - 2 years ago
    Brand expert

Q: What size is the scoop?

submitted by Kay - 1 year ago

  • A: It is 8.5g or 1.5 level tablespoons.

    submitted byBobbie - 1 year ago
    Brand expert

Q: Can this whole milk version be used on a newborn?

submitted by Britt - 1 year ago

  • A: Hello Britt- Absolutely! All Bobbie formulas are for healthy, full term infants from 0-12 months old.

    submitted byBobbie - 1 year ago
    Brand expert

Q: Do you have galactooligosaccharides in your formula (either the whole milk or the non-fat version), or any types of prebiotic / probiotic to help digestion? Thank you

submitted by NNN - 1 year ago

  • A: Hi there! No, our recipes are intentionally simple, allowing parents who want extras, like galactooligosaccharides (GOS), to add them separately. Bobbie Organic Probiotic Drops can be added to formula or breastmilk for the addition of probiotics! The specific probiotic strains in Bobbie Organic Probiotic Drops babies who experience crying episodes and fussiness.

    submitted byBobbie - 1 year ago
    Brand expert

Q: The recommended water temperature to mix is 40C unlike the other brands using 50 or 70C. Is this sufficient for sterilization? If I want to use higher temp, would it destroy the ingredients?

submitted by NNN - 1 year ago

  • A: We suggest 40C as this is close to body temperature and makes for an easy transition for our combo feeding customers who are both nursing and bottle feeding. It's also the ideal temperature to help the powder dissolve quickly and easily! In order to sterilize the formula, please follow CDC protocol: bring water to a rolling boil for 1 minute, remove from heat and let cool for 5 minutes, then mix formula in. Serve (checking temp to ensure it's not too hot!) or store in the fridge within 30 minutes.

    submitted byBobbie - 1 year ago
    Brand expert

Q: Hi this version looks slightly different than the infant formula milk based powder with iron?

submitted by irenegnaw54 - 7 months ago
See all questions (6)

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Guests are saying

The formula has garnered mixed feedback from guests, with many praising its ingredients and ease of use, particularly for transitioning from breastfeeding. Guests appreciate the smooth digestion and creamy taste, making it a preferred choice for some babies. However, concerns have been raised about visible particles and constipation issues in certain batches, impacting trust in the brand. Overall, it remains a popular option for many parents seeking quality infant nutrition.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 643 reviews
    easy on tummy: 3.76 out of 5
    easy to prepare: 4.11 out of 5
    quality: 3.94 out of 5
    value: 3.83 out of 5
    70% would recommend
    20 recommendations
    4 out of 5 stars
    11 September, 2026
    originally posted on Bobbie
    Image

    Great

    Baby loves it, but causes more spit up than the organic kind
    Grace
    Did you find this review helpful?
    5 out of 5 stars
    11 September, 2026
    originally posted on Bobbie
    Image

    Formula For All Three Kids

    This formula has worked for all three of my kids to help supplement.
    Lily
    Did you find this review helpful?
    4 out of 5 stars
    9 September, 2026
    originally posted on Bobbie
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    Good stuff

    I tried a trial pack of the Bobbie whole milk for my baby. It was good. I was impressed with the quality for the price. Its rich, creamy whole milk, you can tell it's the good stuff. Ultimately I decided to use the organic version, but I would order this again if the organic was not available
    Anna S.
    Did you find this review helpful?
    4 out of 5 stars
    8 September, 2026
    originally posted on Bobbie
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    Newborn

    The formula is great, we switched to the gentle from whole milk infant. It was too heavy for baby stomach and she was getting constipated
    Valerie M.
    Did you find this review helpful?
    5 out of 5 stars
    3 September, 2026
    originally posted on Bobbie
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    Happy baby happy mom!

    My baby does great on Bobbie and I love that I can feel good about its safety standards!
    Kassidy K.
    Did you find this review helpful?
    2 out of 5 stars
    3 September, 2026
    originally posted on Bobbie
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    Review

    Daughter didn’t like it. Upset stomach, with both trials separated by time.
    Colin C.
    Did you find this review helpful?
    1 out of 5 stars
    1 September, 2026
    originally posted on Bobbie
    Image

    Not Happy

    It caused rashes and throw up along with gas in the stomach. . gave the baby so much of discomfort
    Raayna K.
    Did you find this review helpful?
    5 out of 5 stars
    1 September, 2026
    originally posted on Bobbie
    Image

    My baby has taken this

    My baby has taken this from day one and has had zero issues whatsoever. I love this formula!
    Melissa S.
    Did you find this review helpful?
    1 out of 5 stars
    31 August, 2026
    originally posted on Bobbie
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    Grass fed

    We didn’t like it bc when baby spit up, it smelled horrid.
    Deja R.
    Did you find this review helpful?
    5 out of 5 stars
    31 August, 2026
    originally posted on Bobbie
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    Great formula!

    Ive been feeding both of my babies with Bobbie and can’t be happier.
    EK
    Did you find this review helpful?
    5 out of 5 stars
    29 August, 2026
    originally posted on Bobbie
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    Our family loves using Bobbie

    Our family loves using Bobbie Whole Milk formula! I started using Bobbie within the first week of my daughter being born and it’s been smooth sailing. I love that I can trust a brand and know that I’m giving my baby the best ingredients to help her grow and develop.
    Abby
    Did you find this review helpful?
    4 out of 5 stars
    29 August, 2026
    originally posted on Bobbie
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    Great!

    This is my first time using Bobbie for any of my babies (mama of 4). I feel good about the ingredients and my boy is growing beautifully. A little gassy after the switch from Organic to the regular whole milk but overall doing well!
    Kristina
    Did you find this review helpful?
    5 out of 5 stars
    29 August, 2026
    originally posted on Bobbie
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    Great!

    Great product. Subscription frequency and amount is easy to change as my baby's needs change.
    Parker
    Did you find this review helpful?
    5 out of 5 stars
    29 August, 2026
    originally posted on Bobbie
    Image

    Love it

    My baby loves to drink it and I feel safe knowing the ingredients
    Amayrani
    Did you find this review helpful?
    5 out of 5 stars
    28 August, 2026
    originally posted on Bobbie
    Image

    Baby at his best!

    Ever since switching to Bobbie and using the probiotics my baby has been sleeping through the night 9-10 hours straight. Thank you for such a great product.
    Marleyna H.
    Did you find this review helpful?
    5 out of 5 stars
    28 August, 2026
    originally posted on Bobbie
    Image

    Amazing, easy subscription, my baby

    Amazing, easy subscription, my baby loves it! Easy transition from breastmilk
    AB
    Did you find this review helpful?
    5 out of 5 stars
    23 August, 2026
    originally posted on Bobbie
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    Formula

    This formula has been great. It dissolves easy and we love that there are not extra added ingredients that are not necessary
    Chelsea
    Did you find this review helpful?
    5 out of 5 stars
    20 August, 2026
    originally posted on Bobbie
    Image

    10/10 We love!

    We love Bobbie! We’ve been combo feeding our baby boy since birth, and Bobbie has been a great fit for him. We’ve never had any issues with it, and he’s been happy and thriving with it. I love knowing exactly what I’m giving him, and it’s been such an easy addition to our feeding routine. We definitely recommend Bobbie to other parents looking for a quality formula!
    Neliza P.
    Did you find this review helpful?
    5 out of 5 stars
    20 August, 2026
    originally posted on Bobbie
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    Amazing!

    My supply dropped so we needed to switch my baby to something that has amazing benefits, he loves it! No issues with it yet!
    Sara M.
    Did you find this review helpful?
    5 out of 5 stars
    20 August, 2026
    originally posted on Bobbie
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    Brst Formula

    My baby loves this formula. It agrees with her, no spitting up. She drinks it down so quick! It doesn’t have an unpleasant smell like other formulas
    Olivia
    Did you find this review helpful?

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