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Bobbie Organic Whole Milk Formula - 2 of 4Bobbie Organic Whole Milk Formula - 3 of 4Bobbie Organic Whole Milk Formula - 4 of 4
Bobbie Organic Whole Milk Formula - 1 of 4

Bobbie Organic Whole Milk Formula - 14.1oz

3 Questions
New at  target 
$27.99
Pack Size14.1oz

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Clinically crafted with organic, grass-fed whole milk + fewer added oils for easy digestionSupports brain development with MFGM*, DHA, and Choline
  • USDA Organic, Clean Label Project Certified, and third-party tested for heavy metals

Description

Bobbie Organic Whole Milk Infant Formula is the first and only organic, European-style whole milk infant formula manufactured in the U.S. It’s clinically crafted with naturally-occurring MFGM for brain support and designed for easy digestion—just like breast milk. Made with organic grass-fed whole milk and fewer added oils, it’s our closest to breast milk recipe yet.

Serving Size: 5 fl oz

Amount

% Daily Value*
Protein 2.05g
Total Fat 5.5g
Total Carbohydrate 10.4g
Water 134g
Omega-6 (linoleic acid LA) 1000mcg
Vitamin A 300iu
Vitamin D 75iu
Vitamin E 1.5iu
Thiamin 100mcg
Riboflavin 150mcg
Vitamin B6 60mcg
Vitamin B12 0.25mcg
Niacin 1050mcg
Folic Acid 15mcg
Pantothenic Acid 450mcg
Biotin 4.4mcg
Vitamin C 9mg
Choline 25mg
Inositol 24mg
Calcium 78mg
Phosphorus 42mg
Magnesium 6mg
Iron 1.2mg
Zinc 0.75mg
Manganese 5mcg
Copper 90mcg
Iodine 15mcg
Selenium 3mcg
Sodium 25mg
Potassium 105mg
Chloride 65mg
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

organic lactose, organic whole milk, organic linoleic sunflower oil, organic low erucic acid rapeseed oil, organic whey protein concentrate, organic high oleic sunflower oil, organic coconut oil, less than 2 % of: organic low erucic acid rapeseed lecithin, schizochytrium sp. oil* mortierella alpina oil**, calcium carbonate, calcium phosphate, potassium chloride, sodium chloride, potassium citrate, l-carnitine, magnesium phosphate, calcium ascorbate, choline bitartrate, inositol, potassium iodide, ferrous sulfate, d-alpha tocopheryl acetate, zinc sulfate, vitamin c palmitate, niacinamide, calcium pantothenate, biotin, vitamin a, thiamin hydrochloride, copper sulfate, riboflavin, mixed tocopherols, pyridoxine hydrochloride, sodium selenate, manganese sulfate, phylloquinone, folic acid, vitamin d3, vitamin b12.

Allergens & Warnings:

STORAGE AND WARNINGS Never use the microwave to warm formula. Serious burns can result. Prepared formula needs to be fed immediately after preparation or refrigerated within 1 hour after mixing. Discard leftover formula after feeding. Powdered formulas are not sterile and should not be fed to an infant diagnosed with immune problems unless directed and supervised by a healthcare professional., CONTAINS MILK.
Baby Formula Focus: Immune System Support, Gas, Eye Development, Brain Development, Easy to Digest
Base Ingredient: Milk
State of Readiness: Mix
Form: Powdered
Package Quantity: 1
Age Stage: Infant
TCIN: 94818247
UPC: 850061847034
Item Number (DPCI): 007-09-0095
Origin: Made in the USA and Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 3.89 inches length x 4.09 inches width x 5.07 inches height
Estimated ship weight: 1.12 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Is this formula grass-fed?

submitted by scgzz9 - 6 months ago

Q: Are the different sizes the exact same product? The cans read different things.

submitted by JMe - 19 days ago

Q: How many servings are in a full can?

submitted by Smile - 3 months ago
See all questions (3)

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Guests are saying

Bobbie formula has garnered positive feedback from many guests, highlighting its ease of mixing, gentle nature on babies' stomachs, and high-quality organic ingredients. Parents appreciate the smooth transition from breastfeeding to this formula, with many noting their babies thrive on it. While some guests experienced issues like constipation, the overall sentiment leans towards satisfaction, making it a recommended choice for those seeking a reliable infant formula.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 5291 reviews
    71% would recommend
    14 recommendations
    5 out of 5 stars
    13 September, 2026
    originally posted on Bobbie
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    I have two boys that

    I have two boys that are big eaters and I’ve supplemented both with Bobbie 🙂 the best!
    Morgan S.
    Did you find this review helpful?
    5 out of 5 stars
    13 September, 2026
    originally posted on Bobbie
    Image

    Baby loves it

    My baby loves this milk. Having a subscription order where the cans arrive to your door on a schedule has made feeding my baby a lot less stressful. Thank you Bobbie team for feeding my baby.
    Kay
    Did you find this review helpful?
    5 out of 5 stars
    12 September, 2026
    originally posted on Bobbie
    Image

    Helped me make it to a year breastfeeding!

    We needed to supplement after my breastmilk supply tanked once I returned to work. I used Bobbie with my first daughter 3 years ago, so I knew I trusted the brand - and I was excited to try out the organic whole milk formula this time around! Combo feeding could not have been an easier transition all thanks to Bobbie!! My daughter will be a year old next week and supplementing with Bobbie helped me reach my goal of breastfeeding her for a year! It’s the only formula I recommend to my patients (and I’m a postpartum RN!)
    Claire O.
    Did you find this review helpful?
    5 out of 5 stars
    12 September, 2026
    originally posted on Bobbie
    Image

    Works great!

    We combo feed and our little one takes Bobbie formula with no hesitation. With our first daughter we had to go through multiple brands of formula due to colic. This time around we have started with Bobbie and have stayed with it because it’s worked out so great for our 2nd child.
    Stephanie
    Did you find this review helpful?
    4 out of 5 stars
    12 September, 2026
    originally posted on Bobbie
    Image

    We love the whole milk formula

    Team, thanks for the great product! My baby loves this formula and I’m very happy that she is fed :) I just have a feedback I’m an anti plastic person and would love if you can change the spoon from Plastic to wood that is the only thing !
    Poo
    Did you find this review helpful?
    5 out of 5 stars
    11 September, 2026
    originally posted on Bobbie
    Image

    my baby died

    This has nothing to do with Bobbie, I received my formula on the day that she passed.
    Delaine B.
    Did you find this review helpful?
    5 out of 5 stars
    11 September, 2026
    originally posted on Bobbie
    Image

    Amazing formula. Feels good knowing

    Amazing formula. Feels good knowing that I’m giving my baby the best he deserves
    Sam
    Did you find this review helpful?
    5 out of 5 stars
    11 September, 2026
    originally posted on Bobbie
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    My baby is growing healthier and stronger

    We breastfeed our baby and supplement with bobbie organic milk. It helps her digestion and grow. Thank you Bobbie organic milk!
    Dolly M.
    Did you find this review helpful?
    2 out of 5 stars
    10 September, 2026
    originally posted on Bobbie
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    Baby didn’t react well

    My baby has used traditional Bobbie organic for a while (as did my first child). When I saw the Whole Milk formula may be closer to breast milk, I had to try it out. However, after 2 bottles my normally calm baby woke up many times fussy during the night. We switched back to regular organic Bobbie and he’s doing great.
    Miriam
    Did you find this review helpful?
    5 out of 5 stars
    10 September, 2026
    originally posted on Bobbie
    Image

    My holy grail

    Nothing has filled the void of me being unstable to breastfeed my baby quite like Bobbie has. We started with a rather popular formula to begin with and it gave my babygirl horrible gas pains when she was two weeks old. Switched to Bobbie and she immediately slept better, had better digestion and was even gaining weight quicker (thankfully!). Bobbie gave me peace of mind when my body couldn’t. I’m forever thankful.
    Bobbie l.
    Did you find this review helpful?
    5 out of 5 stars
    10 September, 2026
    originally posted on Bobbie
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    My baby is loving this

    My baby is loving this formula and as someone who has to combo feed with low supply, this has been a life saver! I also have peace of mind knowing he is getting the best cleanest ingredients that closely replicate breast milk.
    Jenn
    Did you find this review helpful?
    5 out of 5 stars
    9 September, 2026
    originally posted on Bobbie
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    Happy baby

    When breastfeeding was failing due to lack of production, my husband and I searched for a formula to use that aligned with our values. Thankfully we landed on Bobbie and our son loves it. So grateful to have such a pure product that I can confidently give our baby.
    Alexis W.
    Did you find this review helpful?
    2 out of 5 stars
    9 September, 2026
    originally posted on Bobbie
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    Organic Whole Milk Formula

    This formula made my baby throw up and have diarrhea.
    Caroline P.
    Did you find this review helpful?
    5 out of 5 stars
    9 September, 2026
    originally posted on Bobbie
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    Love love love!!

    My baby loves the whole milk formula! Never spits up and I love the ingredients and that it’s made in the US!!🫶🏼
    Caitie J.
    Did you find this review helpful?
    5 out of 5 stars
    9 September, 2026
    originally posted on Bobbie
    Image

    Baby prefers

    We tried multiple formula brands when our breastfeeding journey came to an end. When I finally found Bobbie and ordered the trial pack, it checked every box for me (no soy, no corn syrup, organic, grass fed whole milk). As we continued to use up the other formula we had, I found that baby was spoiled by what he had tasted with Bobbie. He definitely has a strong preference for Bobbie over every other high quality formula I've bought. I couldn't be happier! The milk is so rich and creamy, I feel good about the nutrition he's getting in the absence of breastmilk.
    Anna S.
    Did you find this review helpful?
    2 out of 5 stars
    9 September, 2026
    originally posted on Bobbie
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    Didn’t sit well

    Didn’t sit well with the baby unfortunately had lots of poop in a short time.
    Whay P.
    Did you find this review helpful?
    5 out of 5 stars
    9 September, 2026
    originally posted on Bobbie
    Image

    Our favorite formula

    After starting similac 360 in the hospital and learning so much about how formula is made and all kinds of things that can be in it we started looking for something cleaner. Our daughter adjusted so well to the Bobbie and doesn’t struggle with gas anymore! we love how clean the ingredients are and all the testing they put it through!
    Christina
    Did you find this review helpful?
    5 out of 5 stars
    8 September, 2026
    originally posted on Bobbie
    Image

    We love Bobbie!

    After trying several other brands of formulas, Bobbie has worked the best for my boy! It has eased his tummy and has worked best for his reflux. My boy is a happy baby again and will chug a bottle so fast! lol so happy we found Bobbie and we recommend it to any parents who ask for formula recommendations.
    Alyssa
    Did you find this review helpful?
    5 out of 5 stars
    8 September, 2026
    originally posted on Bobbie
    Image

    Love it!

    Bobbie's has been a great experience. My son can take it and be breastfed with no problems. I have no REGRET!
    Darlyn N.
    Did you find this review helpful?
    4 out of 5 stars
    8 September, 2026
    originally posted on Bobbie
    Image

    Easy transition

    Exclusively pumped for my baby and was nervous to transition to formula. Bobbie made it simple and my baby did great !
    Jamie
    Did you find this review helpful?

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