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Bobbie Organic Infant Formula Starter Kit Routine + Probiotic - 14.1oz - 2 of 4Bobbie Organic Infant Formula Starter Kit Routine + Probiotic - 14.1oz - 3 of 4Bobbie Organic Infant Formula Starter Kit Routine + Probiotic - 14.1oz - 4 of 4
Bobbie Organic Infant Formula Starter Kit Routine + Probiotic - 14.1oz - 1 of 4

Bobbie Organic Infant Formula Starter Kit Routine + Probiotic - 14.1oz

$45.99

In Stock

Eligible for registries and wish lists

About this item

Highlights

  • Our original, EU-style formula is clinically crafted to support easy digestion, brain development, and healthy growth.
  • Support a calm belly with just five drops of our organic probiotics, which contains 1 billion CFU of a clinically-studied probiotic blend.
  • USDA Organic, Clean Label Project Certified, and third-party tested for heavy metals
  • Delivers everything you need to feed with confidence®—from day one to year one.

Description

New to formula? Still figuring out what works? We’ve got you.
Our Organic Infant Formula Starter Kit puts everything you need to feed with confidence®—all in one box. At Bobbie, we keep things simple—because the first year is hard enough.
Inside you’ll find our Organic Infant Formula, clinically crafted to support easy digestion, brain development, and healthy growth. Plus our Organic Probiotic Drops to help support digestive health and provide extra support where it counts.
It’s gut health for baby—gut checked by parents.
Baby Formula Focus: Gas, Brain Development, Easy to Digest
Base Ingredient: Milk
State of Readiness: Mix
Form: Powdered
Package Quantity: 1
Age Stage: Infant
TCIN: 94818248
UPC: 850061847430
Item Number (DPCI): 007-09-1266
Origin: Made in the USA and Imported
Grocery Disclaimer:
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If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 4.69 inches length x 5.66 inches width x 7.24 inches height
Estimated ship weight: 1.58 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

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Guests are saying

Bobbie organic infant formula has received overwhelmingly positive feedback from parents, highlighting its clean ingredients and gentle formulation that supports healthy digestion. Many guests report successful transitions from breastfeeding to formula feeding, with babies thriving and showing less fussiness. The convenience of subscription service and the brand's commitment to quality have also been praised, making it a top choice for families seeking a reliable formula option.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.8 out of 5 stars with 2982 reviews
    0% would recommend
    1 recommendations
    4 out of 5 stars
    12 September, 2026
    originally posted on Bobbie
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    We love the whole milk formula

    Team, thanks for the great product! My baby loves this formula and I’m very happy that she is fed :) I just have a feedback I’m an anti plastic person and would love if you can change the spoon from Plastic to wood that is the only thing !
    Poo
    Did you find this review helpful?
    5 out of 5 stars
    10 September, 2026
    originally posted on Bobbie
    Image

    My holy grail

    Nothing has filled the void of me being unstable to breastfeed my baby quite like Bobbie has. We started with a rather popular formula to begin with and it gave my babygirl horrible gas pains when she was two weeks old. Switched to Bobbie and she immediately slept better, had better digestion and was even gaining weight quicker (thankfully!). Bobbie gave me peace of mind when my body couldn’t. I’m forever thankful.
    Bobbie l.
    Did you find this review helpful?
    5 out of 5 stars
    9 September, 2026
    originally posted on Bobbie
    Image

    Our favorite formula

    After starting similac 360 in the hospital and learning so much about how formula is made and all kinds of things that can be in it we started looking for something cleaner. Our daughter adjusted so well to the Bobbie and doesn’t struggle with gas anymore! we love how clean the ingredients are and all the testing they put it through!
    Christina
    Did you find this review helpful?
    5 out of 5 stars
    8 September, 2026
    originally posted on Bobbie
    Image

    We love Bobbie!

    After trying several other brands of formulas, Bobbie has worked the best for my boy! It has eased his tummy and has worked best for his reflux. My boy is a happy baby again and will chug a bottle so fast! lol so happy we found Bobbie and we recommend it to any parents who ask for formula recommendations.
    Alyssa
    Did you find this review helpful?
    5 out of 5 stars
    4 September, 2026
    originally posted on Bobbie
    Image

    He likes it!

    Our baby likes it, and we are on the subscription plan at this time. But it would be really appreciated if Bonnie stopped sending me ads. I probably get an email once a day and a text about something 5-6 times a week
    Norma H.
    Did you find this review helpful?
    5 out of 5 stars
    1 September, 2026
    originally posted on Bobbie
    Image

    My son loves it

    As a mom who could only breast feed until 7 months this was a good formula that my son took well
    Christine
    Did you find this review helpful?
    5 out of 5 stars
    1 September, 2026
    originally posted on Bobbie
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    Combo Feeding Success!

    I started feeding my baby the organic original formula around 2 months when I experienced a drop in my supply. My baby is 7 months now and exclusively fed Bobbi original and she loves it! I love that the company is founded and led by women who are also moms themselves and that they do additional quality testing above what is "mandated".
    Lauren
    Did you find this review helpful?
    5 out of 5 stars
    1 September, 2026
    originally posted on Bobbie
    Image

    Baby loves it

    We have been using this formula for about a month and it’s easy on my babies tummy
    Kayla
    Did you find this review helpful?
    5 out of 5 stars
    1 September, 2026
    originally posted on Bobbie
    Image

    So thankful for Bobbie

    Bobbie has truly been such a lifesaver for me. I’ve been combo feeding for the last four months, and when I had to leave my baby for my first work trips, I was SO stressed. Knowing he had Bobbie gave me so much peace of mind. I knew he was happy, fed, and getting amazing quality formula that I felt really good about. It made leaving him for the first time just a little bit easier, and I’m so thankful for that. 🤍
    Nicole
    Did you find this review helpful?
    5 out of 5 stars
    1 September, 2026
    originally posted on Bobbie
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    Formula

    My baby use to spit up constantly. We tried Bobbie and he never spit up again!
    Rachel
    Did you find this review helpful?
    5 out of 5 stars
    1 September, 2026
    originally posted on Bobbie
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    Baby Loves It and So Do We

    Love Bobbie! Our baby enjoys the milk and we love the organic healthy food.
    Darby
    Did you find this review helpful?
    5 out of 5 stars
    1 September, 2026
    originally posted on Bobbie
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    Appreciate the easy subscription management

    Appreciate the easy subscription management via text, formula going down well with the babe!
    Danya S.
    Did you find this review helpful?
    5 out of 5 stars
    31 August, 2026
    originally posted on Bobbie
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    Organic baby formula

    My baby love Bobbie Formula she started using it at 6 months old she used to not tolerate other formulas until I found out about Bobbie now she’s 10 months old and it help her gain weight , helps out with the digestion, fills the baby , it’s also good for babies with sensitive stomachs like my baby
    Luz E.
    Did you find this review helpful?
    5 out of 5 stars
    31 August, 2026
    originally posted on Bobbie
    Image

    Life saver

    I used Bobbie with my first - she was a Covid baby so knowing I could have formula to my door was essential! Now I’m using it again with my second and we couldn’t be happier or more thankful for this formula.
    Cheney D.
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    31 August, 2026Verified purchase

    (no review title)

    There was some black particle in the powder. I requested for a replacement, they required to send back that can, and never received any replacement.
    Wendy
    Did you find this review helpful?
    5 out of 5 stars
    31 August, 2026
    originally posted on Bobbie
    Image

    Definitely the best so far

    I went with Bobbie after another well know formal was making a lot of other infants sick and had high metal content. My new born had complications with this formula and would often have diarrhea. I decided to change to give Bobbi a try. Smooth sailing ever since. His stomach isnt aching. He is easy to burp and no diarrhea. Also since I’m still breast feeding it doesn’t cause any issue when I go back and forth between the two. I decided to stick with Bobbi since it been so easy for him to adjust. The only thing is the price… trying to work that out on my end isn’t going well for right now. But in due time
    Sarah A.
    Did you find this review helpful?
    5 out of 5 stars
    30 August, 2026
    originally posted on Bobbie
    Image

    The Best of the Best

    We’ve absolutely loved Bobbie for our girls. Such peace of mind to find something with the best ingredients & a stellar team behind their work!
    Courtney
    Did you find this review helpful?
    5 out of 5 stars
    30 August, 2026
    originally posted on Bobbie
    Image

    My baby likes it

    I haven’t had any issues with the formula, my daughter seems to enjoy it :)
    Aaliyah S.
    Did you find this review helpful?
    4 out of 5 stars
    30 August, 2026
    originally posted on Bobbie
    Image

    We love that Bobbie is

    We love that Bobbie is now available in store as well as online. Our baby transitioned great from EBF to Bobbie!
    Marley
    Did you find this review helpful?
    5 out of 5 stars
    30 August, 2026
    originally posted on Bobbie
    Image

    Amazing for both of my kids

    On my 2nd child with this. It’s been amazing. I’m so grateful for this company that I can trust!
    Emily
    Did you find this review helpful?

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