Similac Neosure Powder Infant Formula - 22.8oz
$48.99 ($2.15/ounce)
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Guests are saying
This formula is highly regarded by guests for its effectiveness in helping premature babies gain weight and thrive. Many guests appreciate its nutritional value and ease of use, especially the ready-to-drink option. However, some guests have noted issues with gas and constipation in their little ones. Overall, it is a recommended choice for parents looking to support their baby's growth, particularly for those born prematurely.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 655 reviews
easy on tummy: 3.58 out of 5
easy to prepare: 4.62 out of 5
quality: 4.21 out of 5
value: 3.65 out of 5
75% would recommend
33 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
22 August, 2026Verified purchase
NICU Mom Approved
Baby was in the NICU for 7 weeks! The neonatal docs said this would be the prescribed discharge formula. He’s been doing great on it so far! We actually add in enfamil’s multivitamin with polyvisol as prescribed by his pediatrician, and it does not change the taste for him. Although I’m sure the formula is nutritious enough on its own! It is expensive, but worth it post discharge as he is exclusively formula fed. Hoping it becomes more affordable in the future or one of the larger grocery stores makes a dupe, as it can be hard to find too.
5 out of 5 stars
Thumbs up graphic, would recommend
9 August, 2026Verified purchase
(no review title)
My newborn love this since he was in NICU, still using today. And also the ready to drink.
5 out of 5 stars
10 July, 2026
originally posted on similac.com

The best choice!
[This review was collected as part of a promotion.] Discovering these 32oz bottles have been a lifesaver! Preparing bottles for day care has never been easier.
5 out of 5 stars
8 July, 2026
originally posted on similac.com

Helpful for our baby
[This review was collected as part of a promotion.] Have been using this formula for our little one and it’s helping him finally gain the weight he needs!
1 out of 5 stars
21 April, 2026Verified purchase
(no review title)
Multiple times the quantity left has been inaccurate and it’s been inconvenient going to a farther location to pick up the item.
1 reply from Abbott Nutrition Team team - 5 months ago
We're sorry to hear this happened! We would suggest contacting the Target.com team directly at 800-591-3869 or clicking the 'Target.com Order Experience' topic under the 'Contact Us' section of the website. -The Similac Team
5 out of 5 stars
Thumbs up graphic, would recommend
25 March, 2026Verified purchase
Worked great
Preemie baby…gained weight, no gas issues. Highly recommend
5 out of 5 stars
Thumbs up graphic, would recommend
25 January, 2026Verified purchase
(no review title)
This formula was recommended to be use by our pediatrician as my daughter was born 6 weeks early. She did has issue around 5 week mark with gas but was told that’s normal by our pediatrician. Now almost 4 month she has again an appropriate amount of weight based on her age with this formula. No more gas issue either!!
1 reply from Abbott Nutrition Team team - 8 months ago
We would like to learn more about your baby's experience with Similac NeoSure and hope you can give us a call when you have a few minutes to spare. Our team can be reached at 800-850-7677, M-F from 8:30am-5pm, ET & be sure to reference customer# 04939643 when you call. -The Similac Team
5 out of 5 stars
14 January, 2026
originally posted on similac.com

Great Formula
Best bang for your buck by buying the larger can. Love this formula and all the benefits it has for my baby.
5 out of 5 stars
3 November, 2025
originally posted on similac.com

Wonderful formula
My granddaughter was 6 weeks premature. Her pediatrician put her on this formula and she has done so well. She has gained weight on a great schedule and is healthy and happy!
5 out of 5 stars
17 October, 2025Verified purchase
(no review title)
Excellent I love these
5 out of 5 stars
29 September, 2025
originally posted on similac.com

Great!
So easy to use just pour and heat the bottle after opening
5 out of 5 stars
20 September, 2025
originally posted on similac.com

N/a
My baby’s milk and is been amazing for him. Since birth
5 out of 5 stars
Thumbs up graphic, would recommend
29 August, 2025Verified purchase
Wonderful Product
Mixes well in water, no tummy trouble from formula, great nutritional value
3 out of 5 stars
Thumbs down graphic, would not recommend
20 August, 2025Verified purchase
Reflux issues
Recommended by hospital pediatrician for my premature twins so that they can gain weight. At first, they did okay and did gain weight but then they started to have really bad reflux after every feeding. Switched to an organic formula due to this.
1 reply from Abbott Nutrition Team team - 1 year ago
We know finding the right formula can be a challenge, but our team is here to help. Feel free to give us a call so we can learn more: 800-850-7677, M-F from 8:30am-5pm, ET & be sure to reference customer# 04871608. Thanks, and we hope to hear from you soon! -The Similac Team
5 out of 5 stars
8 July, 2025
originally posted on similac.com

Great product
I recently bought this and so glad I did. My baby loves it
5 out of 5 stars
Thumbs up graphic, would recommend
6 July, 2025Verified purchase
Best Formula For Preemies
My son was a preemie and he loved this formula. It really bulked him up quick and now he's above the 50 percentile. It is really expensive though, but that's the only downside to it.
3 out of 5 stars
Thumbs down graphic, would not recommend
19 June, 2025Verified purchase
Don't buy
This tore my twin babies bellies up! It was so harsh. Good source of calories and nutrients but not worth the pain they had.
1 reply from Abbott Nutrition Team team - 1 year ago
We would like to learn more about your twin's experiences with NeoSure and hope you can give us a call when you have a few minutes to spare. Our team can be reached at 800-850-7677, M-F from 8:30am-5pm, ET & be sure to reference customer# 04841464 when you call. -The Similac Team
1 out of 5 stars
Thumbs down graphic, would not recommend
16 February, 2025
Really hard on the tummy
Helps baby gain weight, but made her so gassy and uncomfortable.
1 reply from Abbott Nutrition Team team - 2 years ago
We know finding the right formula can be a challenge, but our team is here to help. Feel free to give us a call so we can learn more: 800-850-7677, M-F from 8:30am-5pm, ET & be sure to reference customer #04790271. Thanks, and we hope to hear from you soon!
5 out of 5 stars
8 February, 2025
originally posted on similac.com

Great item
My child loves it she is not gassey or spitting up since i switched her to the powder
4 out of 5 stars
5 February, 2025
originally posted on similac.com

Satisfied
The NICU started my baby on this formula. I wanted to switch to a cheaper competitor, but two pediatricians advised to stick with Similac Neosure because my baby was doing so well on it and doubled his weight! He does seem to have a lot of gas, but I will live with it since we are relieved to hear that has grown so much and went from the 27 percentile to 49 percentile for his age group.
1 reply from The Consumer Relations Team team - 2 years ago
Thanks for your review! We would like to learn more about your baby's experience with Similac NeoSure and hope you can give us a call when you have a few minutes to spare. Our team can be reached at 800-850-7677, M-F from 8:30am-5pm, ET & be sure to reference customer# 04777195 when you call.