Tide Fresh & Gentle Soft Lavender HE Deep Cleaning Concentrated Liquid Laundry Detergent 64 Loads - 84 fl oz - 2 of 4

Tide Fresh & Gentle Soft Lavender HE Deep Cleaning Concentrated Liquid Laundry Detergent 64 Loads - 84 fl oz - 3 of 4

Tide Fresh & Gentle Soft Lavender HE Deep Cleaning Concentrated Liquid Laundry Detergent 64 Loads - 84 fl oz - 4 of 4

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Tide Fresh & Gentle Soft Lavender HE Deep Cleaning Concentrated Liquid Laundry Detergent 64 Loads - 84 fl oz

Name: Tide Fresh & Gentle Soft Lavender HE Deep Cleaning Concentrated Liquid Laundry Detergent 64 Loads - 84 fl oz
Brand: Tide
SKU: 81428748
Price: 12.99 USD
Availability: InStock
Rating: 4.7 (221 reviews)

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$12.99 ($0.15/fluid ounce)

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At a glance

About this item

Details

Highlights

DERM TESTED SCENT AND GENTLE FORMULA: Designed to be gentle with no dyes and derm tested scent
NATURE INSPIRED FRESHNESS: Enjoy a gentle washing soap with a scent inspired by nature
NO ADDED DYES OR HEAVY PERGUMES: 100% free of added dyes and heavy perfumes
SIGNATURE SCENT: Soft Lavender Scent with refreshing top notes of citrus, apple, and dew, complemented by a floral heart of lily, linden, and violet, finished by a warm base of raspberry, benzoin, and amber
VERSATILE USE: Exceptional cleaning in all washing machines and water conditions, even cold water
Includes one 84 fl oz, 64 count package of Tide Free & Gentle Liquid Laundry Detergent

Description

Experience a new level of clean with Tide Fresh & Gentle liquid laundry detergent with nature inspired freshness. This gentle laundry detergent is designed to be gentle and is expertly crafted for those seeking a laundry soap that is dermatologist tested and 100% free of added dyes and heavy perfumes. Tide Fresh & Gentle detergent delivers the trusted power of Tide in a formula designed for sensitive skin, providing gentle detergent that leaves your laundry with nature inspired freshness.

Experience the calming Soft Lavender Scent, featuring top notes of citrus, apple, and dew that invigorate the senses. The fragrance unfolds into a floral heart of lily, linden, and violet, that enhances relaxation. Finally, it finishes with a warm base of raspberry, benzoin, and amber, leaving a soothing aroma that envelops you in tranquility. With Tide Fresh and Gentle laundry detergent, you can trust each wash to be kind to your skin while still achieving a deep clean. This liquid detergent works in all machines and water conditions, making it a versatile choice for every household. Enjoy the confidence that comes with using a dermatologist tested scent for laundry. Includes one 84 fl oz jug of Tide Fresh & Gentle liquid laundry detergent, good for 64 Loads.

Specifications

Scent: Scented, Lavender

Health Facts: Phosphate-Free, Bleach-Free, Perchloroethylene-Free, Aluminum-Free, Paraben-Free, Trichloroethylene-Free, Dye-Free

Product Warning: Keep container tightly sealed, keep out of reach of children

Features: Odor Control, Cold Water Detergent, All-Temperature Detergent, Color Care

Product Form: Liquid

Formulation: High Efficiency (HE), Concentrated, Deep Cleaning

Sustainability Claims: Contains Recycled Content, Post-Consumer Recycled Material, Recyclable

Safety and Security Features: Spill-Resistant Lid

Industry or Government Certifications: No Certifications

Surfaces Not Recommended: Fur, Silk, Suede, Leather

Number of uses: 64

TCIN: 81428748

UPC: 030772121535

Item Number (DPCI): 003-08-0572

Origin: Made in the USA or Imported

General Disclaimer:

Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.

If the item details aren’t accurate or complete, we want to know about it.

Label info

Allergens & Warnings:

Caution: eye irritant. harmful if swallowed. see back label.caution: keep out of reach of children. if swallowed, give a glassful of water. do not induce vomiting. call a physician. in case of eye contact, flush with water. do not reuse this package for dispensing beverages or other liquids. contains surfactants (anionic and nonionic) and enzymes.

Shipping & Returns

Shipping details

Estimated ship dimensions: 11.37 inches length x 7.16 inches width x 4.25 inches height

Estimated ship weight: 5.95 pounds

Return details

This item can be returned to any Target store or Target.com.

This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.

See the return policy for complete information.

Q&A (1)

Q: How does this detergent handle soils and stains

ttk - 3 days ago

A: Hello! Tide Zero Soft Liquid Laundry Detergent with Soft Lavender scent delivers a trusted, tough-on-stains clean, even in cold water. It is designed to be safe for your family and gentle on skin, meeting EPA Safer Choice standards. The detergent is free from dyes, chlorine, phosphates, optical brighteners, and DTPA, and features Clean Scent Technology for a light, fresh scent. It works effectively in all washing machines ("HE for All Machines"). To learn more about its availability and other options, please feel free to contact us at (800) 879-8433.
submitted byP&G - 3 days ago
Brand expert

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Related Categories

86% would recommend

86 recommendations

5 out of 5 stars

21 September, 2026

Smells Devine

Tide usually doesn’t disappoint with its fragrances. Would love to see a shift to more “environmentally friendly” products though.

Tidey Girl

Did you find this review helpful?

1 out of 5 stars

9 September, 2026

originally posted on tide.com

Stained our Comforter

Washed our comforter and it basically bleached it. It’s ruined and all because of Tide Zero! I would post a picture, but not an option. We’ve been a long time user of Tide products, so it would be nice if Tide did the right thing and replaced our comforter.

1 reply from Customer Care team - 15 days ago

We are sorry to hear about your comforter. Tide Zero Soft Lavender Liquid Laundry Detergent is EPA Safer Choice certified and formulated to be gentle on skin, with 0 percent dyes, chlorine, phosphates, optical brighteners, or DTPA added. It is designed to be safe on colors, so since your comforter was bleached, this is unexpected. Our products undergo rigorous quality checks, and your feedback is important to our Quality Assurance Team. We would love to hear more about your experience and assist you further, so please call us at (800) 879-8433.

Brant

Did you find this review helpful?

5 out of 5 stars

4 September, 2026

originally posted on tide.com

Best product I have found so far!

I’m extremely disappointed that Tide Zero Soft Lavender has been discontinued. It was one of the few detergents that gave my family exactly what we needed: no added dyes, but still a fresh scent. I specifically chose it because I wanted a dye-free detergent while my husband wanted our laundry to actually smell fresh. Please bring Tide Zero Soft Lavender back, or release a truly comparable dye-free scented replacement. There is a real need for products between completely fragrance-free detergent and traditional scented detergent.

Silentnight

1 guest found this review helpful. Did you?

1 out of 5 stars

3 September, 2026Verified purchase

Missing package

I never received this item

Did you find this review helpful?

5 out of 5 stars

16 August, 2026Verified purchase

Love how this has a light scent but cleans very well.

1 reply from Tide team - 14 days ago

Hi! Thank you for sharing your feedback! We are delighted to hear that Tide cleans effectively while leaving a light, pleasant scent. It is great to know the balance works well for your laundry routine.

Happy Mom

2 guests found this review helpful. Did you?

5 out of 5 stars

14 August, 2026Verified purchase

Our favorite detergent with fewer chemicals.

1 reply from Tide team - 1 month ago

Jessica, we are absolutely thrilled to hear that Tide Zero Soft Lavender HE Deep Cleaning Concentrated Liquid Laundry Detergent is your favorite, especially because of its fewer chemicals! It is wonderful to know that our commitment to a gentle formula, free of dyes and heavy perfumes, and featuring a dermatologist tested scent, resonates so well with you. We designed this detergent to offer the powerful cleaning you expect from Tide, while also providing a nature inspired freshness and a soothing Soft Lavender scent, all without unnecessary additives. Knowing that this balance is exactly what your household needs is incredibly rewarding for us. Thank you for making Tide Zero your top choice!

Jessica

2 guests found this review helpful. Did you?

5 out of 5 stars

10 August, 2026Verified purchase

Nice product

Good excelente

1 reply from Tide team - 29 days ago

Hello Pamela! We are so pleased to hear that you find our Tide Zero Soft Liquid Laundry Detergent in Lavender Scent to be a nice, good, and excellent product! Thank you for sharing your positive feedback with us. Hola Pamela, nos complace mucho saber que encuentra nuestro detergente líquido Tide Zero Soft con aroma a lavanda como un producto agradable, bueno y excelente. ¡Gracias por compartir sus comentarios positivos con nosotros!

1 guest found this review helpful. Did you?

5 out of 5 stars

24 July, 2026Verified purchase

good scent

i love the scent on this detergent. no dyes so no dye stains on white clothes!. never need to use as much just follow what it says on the cap and your clothes will be smelling fresh.

1 reply from Tide team - 2 months ago

Lexi, we are so delighted to hear you love the Soft Lavender scent of our Tide Zero Soft Lavender HE Deep Cleaning Concentrated Liquid Laundry Detergent! It is fantastic that you appreciate its nature-inspired freshness and that the absence of dyes prevents any staining on your white clothes. We specifically formulated this detergent with a derm-tested scent and no added dyes or heavy perfumes to be gentle yet effective. It is wonderful that you find you never need to use too much, and by following the cap's instructions, your clothes consistently smell fresh. Thank you for your excellent feedback!

lexi

2 guests found this review helpful. Did you?

5 out of 5 stars

5 June, 2026Verified purchase

Perfect for sensitive skin

Mrs Meyers Fan

1 guest found this review helpful. Did you?

5 out of 5 stars

21 May, 2026Verified purchase

Tide believer

Works great on stains and sensitive skin and the smell is fantastic

Kim

1 guest found this review helpful. Did you?

5 out of 5 stars

23 April, 2026Verified purchase

Only detergent we use. Great for sensitive skin and a nice light smell

Jax R

2 guests found this review helpful. Did you?

5 out of 5 stars

20 April, 2026Verified purchase

Winner

Not too shabby. Cleans well and the scent won't knock you off your feet like some others.

Elizabeth

2 guests found this review helpful. Did you?

5 out of 5 stars

17 March, 2026Verified purchase

Love this detergent-good for cold water washing

I love this laundry detergent! Target has been the only place I can find it unfortunately!

GGFleming

1 guest found this review helpful. Did you?

5 out of 5 stars

29 January, 2026Verified purchase

My favorite for a scent with sensitive skin. Scent is not overpowering but a fresh light scent.

Alexa

2 guests found this review helpful. Did you?

1 out of 5 stars

18 January, 2026

originally posted on tide.com

Not lavender scented

I really wish I could use this product, but it does not smell like lavender. It's got an artificial candy smell, not a lavender smell. I just have to use unscented Tide. I'd like to use the unscented Tide purclean, but it makes too much foam! Hope you guys can make this in a natural lavender scent, or unscented one day. I had to return this because it wasn't actually lavender scented like it says it is. It was not a one-off thing either, they all smell like candy and not lavender.

1 reply from Customer Care team - 8 months ago

Thank you for sharing your feedback regarding Tide Zero Soft Lavender. We genuinely appreciate your input and understand how disappointing it can be when a product does not meet your expectations, especially when it comes to scent. Tide Zero is designed to be gentle and safe for your family, meeting the EPA Safer Choice standard. However, we recognize that scent preferences can vary widely among consumers. While Tide Zero Soft Lavender is intended to have a soft lavender scent, we understand that some users may perceive it differently, as you mentioned. If you are looking for an unscented option, we recommend trying Tide Free & Gentle Liquid, which is formulated without dyes or perfumes. Additionally, if you prefer detergent pods, Tide PODS Free & Gentle may be a suitable alternative for you. We take quality very seriously and want to ensure that our products meet your expectations. If you have further concerns or would like to discuss this matter in more detail, please do not hesitate to reach out to us at (800) 879-8433. Your satisfaction is important to us, and we are here to help. Thank you again for your feedback, and we hope to provide you with a product that meets your needs in the future.

Daveeed

7 guests found this review helpful. Did you?

5 out of 5 stars

11 January, 2026Verified purchase

My new favorite detergent! I love the scent!

Sara S

1 guest found this review helpful. Did you?

5 out of 5 stars

24 December, 2025Verified purchase

My favorite Detergent

This is the only one I use in my household. I love that it cleans very well without the harsh chemicals, fake dyes, or harsh smell. You get the best of both worlds with this detergent

Stephanie

2 guests found this review helpful. Did you?

5 out of 5 stars

15 December, 2025Verified purchase

nice, light smell

nice light smell, suds good in the washer, comes out smelling clean

WVlmt05

Did you find this review helpful?

5 out of 5 stars

5 December, 2025Verified purchase

Does what is says and smells so good

Smells nice not overbearing. since I been using this product my rash has gone away. I have tried other product, this is the only detergent that has help my skin condition.

Daphne

2 guests found this review helpful. Did you?

1 out of 5 stars

18 October, 2025Verified purchase

is broke

1 reply from Tide team - 11 months ago

We'd like to learn more about your experience to help, Maricela. When you have a minute, please get in touch with us at (800) 879-8433.

maricela

1 guest found this review helpful. Did you?

Tide Fresh & Gentle Soft Lavender HE Deep Cleaning Concentrated Liquid Laundry Detergent 64 Loads - 84 fl oz

At a glance

About this item

Details

Highlights

Description

Specifications

Label info

Allergens & Warnings:

Shipping & Returns

Shipping details

Return details

Q&A (1)

Q: How does this detergent handle soils and stains

Additional product information and recommendations

Discover more options

Frequently bought together

Guests also viewed

Related Categories

Smells Devine

Stained our Comforter

1 reply from Customer Care team - 15 days ago

Best product I have found so far!

Missing package

(no review title)

1 reply from Tide team - 14 days ago

(no review title)

1 reply from Tide team - 1 month ago

Nice product

1 reply from Tide team - 29 days ago

good scent

1 reply from Tide team - 2 months ago

(no review title)

Tide believer

(no review title)

Winner

Love this detergent-good for cold water washing

(no review title)

Not lavender scented

1 reply from Customer Care team - 8 months ago

(no review title)

My favorite Detergent

nice, light smell

Does what is says and smells so good

(no review title)

1 reply from Tide team - 11 months ago

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