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Seventh Generation Free & Clear Ultra-Concentrated 66-Loads Laundry Detergent – 23.1 fl oz - 2 of 4Seventh Generation Free & Clear Ultra-Concentrated 66-Loads Laundry Detergent – 23.1 fl oz - 3 of 4Seventh Generation Free & Clear Ultra-Concentrated 66-Loads Laundry Detergent – 23.1 fl oz - 4 of 4
Seventh Generation Free & Clear Ultra-Concentrated 66-Loads Laundry Detergent – 23.1 fl oz - 1 of 4

Seventh Generation Free & Clear Ultra-Concentrated 66-Loads Laundry Detergent – 23.1 fl oz

25 Questions
$13.99 ($0.61/fluid ounce)
 

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At a glance

About this item

Highlights

  • Our Seventh Generation EasyDose™ Auto-Dosing Technology measures the right detergent amount—every time. Just flip the bottle, give a firm squeeze, and you’re done. One squeeze is all you need!
  • Ultra concentrated, ultra-convenient liquid laundry detergent : 66 loads in a compact 23oz bottle that’s easy to store, and easy to feel good about
  • Small dose, big clean™: 60% less plastic, 50% less water, and 75% lighter than our laundry detergent liquid 90 fl oz bottle. Bottle made from 100% post-consumer recycled content (PCR)
  • Our liquid laundry detergent advanced-enzyme formula fights even the most stubborn stains
  • Concentrated laundry detergent made with 0% dyes, synthetic fragrances, or artificial brighteners
  • Free & Clear washing detergent that’s hypoallergenic and made for sensitive skin

Description

Life is complicated. Laundry shouldn't be. With Seventh Generation's new EasyDose™ Ultra Concentrated Liquid Laundry Detergent you get the right amount of liquid-every time. Just flip the bottle, give a firm squeeze, and you're done. One squeeze is all you need! Our compact 23oz bottle gives you the same 66-load convenience you expect, but uses 60% less plastic, 50% less water, and is 75% lighter than our 100 fl oz bottle. A USDA Certified Biobased Product 99% made with an advanced-enzyme formula that fights tough stains, it's a great choice for your busy family. Easy to use, easy to store, and easy to love-our Ultra Concentrated Laundry Detergent is about to change the way you think about clean.

Try with our Seventh Generation Dryer Sheets or our Liquid Fabric Softener - both available in Free & Clear!

At Seventh Generation, we do business differently. We believe our products are healthy solutions for use within your home–and for the community and environment outside it. We are always evaluating how to reduce their environmental impact, increase performance and safety, and create a more sustainable supply chain. It is our responsibility to set a course for a more mindful way of doing business, where companies act as partners with other stakeholders to create a brighter future for the whole planet. Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation laundry soap washing detergent and both liquid and fabric softener sheets products, you're joining us in nurturing the health of the next seven generations. "Packaging contains recycled content - Bottle is made from 100% post-consumer recycled content (PCR). Waterless or concentrated product to minimize packaging - 60% less plastic, 50% less water, and 75% lighter when compared to our 90 fl oz bottle. "
Scent: Unscented
Health Facts: Artificial Fragrance-Free, No Fragrance Added, Dye-Free, Contains Naturally Derived Ingredients, Animal By-Product-Free, Hypoallergenic
Product Warning: Eye irritant, keep out of reach of children, keep out of eyes, flush immediately if product enters eyes, drink water if product is swallowed, seek medical help if product is swallowed
Product Form: Liquid
Formulation: Concentrated, High Efficiency (HE)
Sustainability Claims: Bio-Based, Plant-Based, Contains Recycled Content, Post-Consumer Recycled Material, Cruelty-Free, Not Tested on Animals, Recyclable
Industry or Government Certifications: USDA Certified Biobased Product
Number of uses: 66
TCIN: 76158733
UPC: 732913447053
Item Number (DPCI): 003-02-0582
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water, laureth-6 (plant-derived cleaning agent). propylene glycol (plant-based solvent), octyl/decyl glucoside (plant-derived cleaning agent), glycerin (plant-derived enzyme stabilizer), sodium oleate (plant-derived anti-foaming agent), sodium chloride (mineral-based viscosity modifier), citric acid (plant-derived ph adjuster), protease enzyme blend (plant-based cleaning agent), amylase enzyme blend (plant-based cleaning agent), mannanase enzyme blend (plant-based cleaning agent)

Allergens & Warnings:

CAUTION: EYE IRRITANT. HARMFUL IF SWALLOWED. SEE BACK PANEL., KEEP OUT OF REACH OF CHILDREN. CAUTION: EYE IRRITANT. HARMFUL IF SWALLOWED. Avoid contact with eyes. FIRST AID TREATMENT: For product contents see ingredient list. CONTACT WITH EYES: Flush with water for at least 15 minutes and consult a physician. IF SWALLOWED: Drink plenty of water and call a Poison Control Center or physician immediately., We have made this formula without fragrances and evaluated it for skin irritation and sensitization. Always use as directed. For more information about how Seventh Generation makes and evaluates this product for sensitive skin visit www.seventhgeneration.com.

Shipping details

Estimated ship dimensions: 2.42 inches length x 3.7 inches width x 8.23 inches height
Estimated ship weight: 1.71 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Does this detergent produce the same amount of suds as extra laundry detergent? Can I add water to the concentrate when I initially put it in the soap dish?

submitted by careyanna - 5 years ago
  • A: Having used this laundry soap, I can tell you it works great and creates the same amount of suds as a traditional laundry detergent. The only difference is that you use a lot less of this detergent because it's much more concentrated (contains less water in the bottle). Instead of adding water to the concentrate when putting it in the soap dish in your machine, simply put less detergent in. When the small amount you use mixes with the water in the machine, it will create suds and clean clothes that way. Said differently, so you simply need to use less, which is great!

    submitted byTarget Shopper - 5 years ago
  • A: Hi there- Our laundry detergents are low-sudsing. That being said, water temperature definitely affects the amount of sudsing in your laundry. When using Seventh Generation laundry products, higher temperatures will result in increased sudsing. When using the Ultra Concentrated detergent, the automated dosing mechanism in the cap will dispense the proper amount of detergent (2 teaspoons) for a small-medium load. There is no need to dilute the formula.

    submitted bySeventh Generation - 5 years ago
    Brand expert
  • A: Thank you to the Brand Expert who said the proper amount of this ultra concentrated detergent is 2 tsp for a small - medium load! The automated dosing mechanism on the bottle I bought does not work.

    submitted byMichele - 6 months ago

Q: Does this contain 1,4 DIOXANE in any form?

submitted by Kalikara - 3 years ago
  • A: I’m curious why you don’t say “no “?

    submitted bycam - 2 years ago
  • A: Thanks for asking about our EasyDose Ultra Concentrated Free & Clear Laundry Detergent! Seventh Generation uses sustainably sourced, plant-based, 1,4 dioxane free SLS. Additionally, our formulas are carefully formulated to be gentle on you - we hope this helps.

    submitted bySeventh Generation - 2 years ago
    Brand expert

Q: Is this seventh generation laundry detergent, free and clear a pH neutral that would be safe for silk pillowcases or delicates?

submitted by Andrea - 1 month ago
  • A: Hi Andrea, We're sorry for any confusion regarding the suitability of this detergent for silk pillowcases and other delicate fabrics. Thank you for bringing this to our attention. We want to make things right for you. Please send us an email at unileverconsumercare.usa@unilever.com with your details, and reference ID 55884532 we’ll make sure to assist you promptly.

    submitted bySeventh Generation - 1 month ago
    Brand expert

Q: Is this detergent safe for septic systems?

submitted by Jenny - 6 months ago
  • A: Hi Jenny, thank you for reaching out. We completely understand wanting to be sure before using it. Your satisfaction is important to us. Please connect with our Consumer Services team at (Consumer.Services@Unilever.com) with your contact details and the ref ID: (54415974), so we can address your concerns promptly.

    submitted bySeventh Generation - 6 months ago
    Brand expert

Q: Does this have as much of the enzymes and surfactants as EasyPour Ultra Power Plus Clean Scent? ... Ideally I want the maximum Power Plus stain removal, but fragrance free.

submitted by mit - 11 months ago
  • A: Hi Mit, we appreciate your inquiry about whether the fragrance free version delivers the same cleaning strength, enzyme load, and surfactant effectiveness as the scented Ultra Power Plus version. We’re committed to delivering high quality experiences, and your input is valuable to us. Your satisfaction is important to us. Please connect with our Consumer Services team at (Consumer.Services@Unilever.com) with your contact details and the ref ID: (52908747), so we can address your concerns promptly.

    submitted bySeventh Generation - 6 months ago
    Brand expert

Q: can you use with cold water

submitted by purex mountain breeze - 1 year ago
  • A: Thanks for your interest in our EasyDose Ultra Concentrated Laundry Detergent. Our laundry detergents are effective in cold, warm, and hot water washes. We suggest washing in cold water because it saves energy. We hope this helps!

    submitted bySeventh Generation - 1 year ago
    Brand expert

Q: The bottles have changed and the "easy dose" no longer works like it used to. It does not stop when squeezed, at all. Is Seventh Generation going to fix this in the future? Why did the bottle change?

submitted by cr202 - 2 years ago
  • A: We’re sorry to hear this, the quality of our Free & Clear Ultra-Concentrated 66-Loads Laundry Detergent is important to us. We’d like to gather more details about the product and your experience. Please email SVG.support@unilever.com with the ref id: 48873169.

    submitted bySeventh Generation - 2 years ago
    Brand expert

Q: Where is the detergent made? From what I can see on the label it says USA or imported

submitted by rubik - 2 years ago
  • A: Thank you for asking. Unless otherwise stated specifically on the label, all of our products sold in the U.S. are manufactured in the United States.

    submitted bySeventh Generation - 2 years ago
    Brand expert

Q: What ingredients aren't listed? Why are they omitted?

submitted by Kalikara - 3 years ago
  • A: Thanks for reaching out. Unilever products are in compliance with New York Environmental Conservation Law Article 37-0117 (ECL 37), a new state law that went into effect beginning January 1, 2023, to regulate maximum levels of 1,4-dioxane in certain personal care, beauty, and home care products. Seventh Generation products are compliant with New York’s new law - we hope this helps!

    submitted bySeventh Generation - 3 years ago
    Brand expert

Q: Does this contain any 1,4 dioxane- a known carcinogen?

submitted by Kalikara - 3 years ago
  • A: Thanks for reaching out. Seventh Generation uses sustainably sourced, plant-based, 1,4 dioxane free SLS. Additionally, our formulas are carefully formulated to be gentle on you - we hope this helps!

    submitted bySeventh Generation - 3 years ago
    Brand expert

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Guests are saying

This laundry detergent is praised for its ultra-concentrated formula that effectively cleans clothes while being gentle on sensitive skin. Guests appreciate the easy dose cap that dispenses the right amount without mess, making laundry simpler and more efficient. The product is also noted for its eco-friendly packaging and pleasant scents, although some guests express frustration with the new cap design. Overall, it offers a reliable and environmentally conscious choice for laundry needs.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 2060 reviews
    cleans effectively: 4.37 out of 5
    quality: 4.08 out of 5
    scent: 4.41 out of 5
    value: 3.91 out of 5
    72% would recommend
    238 recommendations
    5 out of 5 stars
    23 September, 2026
    originally posted on influenster.com
    Image

    the detergent for the anti-detergent smell!

    after trying other seventh generation products I decided to give this one a try and it worked amazing in our clothes, no white residues, no harsh smell and one bottle lasts long for a family of 3 baby included (lots of clothes)
    zahavaL
    Did you find this review helpful?
    5 out of 5 stars
    15 September, 2026
    originally posted on influenster.com
    Image

    Easy to use

    Easy to use laundry detergent! Even my teenagers don’t overuse now! I love the fresh, clean, light scent. Cost is affordable and easy to use bottle!
    KaylaA
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    13 September, 2026Verified purchase

    Save your old white caps

    Save your old white caps! The new green ones don’t work. At all. I have had to toss the last five green caps I’ve gotten. Luckily I saved the old white ones! Otherwise, I LOVE this laundry detergent!
    TrapperHat
    cleans effectively: 5 out of 5
    quality: 3 out of 5
    scent: 3 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    10 September, 2026
    originally posted on seventhgeneration.com
    Image

    Cap needs to be fixed

    The dispensing cap doesn't give the correct amount of detergent. It says it is supposed to be 10 ML, but I measured it out and it was 20 ML for one squeeze. I tested it out two different times to make sure I was doing it correctly according to the instructions. This means if you don't measure it out, it will always give you a double dose; therefore, the bottle would only be good for 33 loads making it more expensive than most detergents. I will start measuring it from here on out and not trust the one squeeze method to ensure I get more loads of laundry out of one bottle. Other than that it seems to clean my clothes well and no smell like other detergents, since it is free and clear.
    1 reply from Seventh Generation Consumer Service team - 3 days ago
    Hi there, We’re sorry to hear that the dispensing cap of EasyDose Ultra Concentrated Laundry Detergent did not deliver the amount of detergent you expected and caused concerns about the number of loads per bottle. We appreciate your detailed feedback and are glad to hear the product otherwise cleaned well and met your fragrance-free preference.
    StephW40
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    10 September, 2026
    originally posted on seventhgeneration.com
    Image

    More like Impossible Dose

    I’ve been using your product for years, but this new green lid is severely flawed. Barely any product comes out when you squeeze. Very frustrating!
    EEKSTER
    Did you find this review helpful?
    2 out of 5 stars
    5 September, 2026Verified purchase

    (no review title)

    Soap itself is fine, but even when you follow the instructions, the “easy dose” doesn’t always work right and you end up using way too much!
    1 reply from Seventh Generation team - 18 days ago
    Hi RachelH, thank you for sharing your feedback. We're sorry to hear about the difficulty you've experienced with the Easy Dose dispenser. We understand how frustrating it can be when the dispensing feature does not work as intended and causes you to use more product than expected. Your satisfaction is important to us. Please connect with our Consumer Services team at (Consumer.Services@Unilever.com) with your contact details and the ref ID: (56019357), so we can address your concerns promptly.
    RachelH
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    5 September, 2026Verified purchase

    (no review title)

    My current favorite detergent. High Value product that I can feel good about. Works for stain and odor removal.
    Sarah
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    24 August, 2026
    originally posted on seventhgeneration.com
    Image

    Cap is awful, lavender stinks

    As others have noted, the cap is horrible. You need 10 ml, it doses either too much or too little (I squirted into a measuring cup for liquid medicine). I also hate the lavender scent. My clothes smelled gross and I had to run another cycle to get the stink out.
    1 reply from Seventh Generation Consumer Service team - 29 days ago
    We are sorry to know you didn't like the Easy Dose Ultra Concentrated Laundry Detergent packaging. We would like to make things right for you. Could you please email us at unileverconsumercare.usa@unilever.com with your reference number 55921068 so that we can assist you promptly?
    PJSBend
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 August, 2026Verified purchase

    (no review title)

    great product
    cleans effectively: 4 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    19 August, 2026Verified purchase

    Green cap is defective

    Like many others, I am frustrated with the new cap, which does not work properly and wastes detergent. I will switch to another brand until this is changed.
    1 reply from Seventh Generation team - 1 month ago
    Hi Anna, We are sorry to know that you didn't like the packaging of the product. We would like to make things right for you. Could you please email us at unileverconsumercare.usa@unilever.com with your reference number 55848542 so that we can assist you promptly?
    Anna
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    18 August, 2026
    originally posted on seventhgeneration.com
    Image

    Ned lid is horrible

    I loved this product for years and am so bummed that they changed the lid! Bring back the white lid!!!
    stringbean
    3 guests found this review helpful. Did you?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    16 August, 2026Verified purchase

    Bring back the white cap!

    I've been using the Fragrance Free, Lavender, and Power Plus since these came out and LOVED them.. up until they changed from the white dispensar to the green. Detergent itself is amazing but it's so hard to use now with these green caps! I only buy it if I see they have the white cap now which is hard to find.
    1 reply from Seventh Generation team - 1 month ago
    Hi Rhe17, thank you for sharing your feedback. We sincerely apologize for the frustration caused by the new green cap design, especially as a loyal consumer who has enjoyed the Fragrance Free, Lavender, and Power Plus variants for years. We completely understand how disappointing it is when a product you love becomes difficult to use. Your satisfaction is important to us. Please connect with our Consumer Services team at (Consumer.Services@Unilever.com) with your contact details and the ref ID: (55837351), so we can address your concerns promptly.
    Rhe17
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 August, 2026Verified purchase

    No dyes or fragrance

    Perfect for eczema-prone skin. No dyes or fragrance, and it's highly concentrated. Even removed a coffee stain from a white robe.
    GardenParty
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    12 August, 2026Verified purchase

    Use at your own discernment!

    please use caution when using this because if you don't squeeze it with exactly the right pressure, then it will just keep coming out. I learned that the hard way as this is my first bottle and accidently used half of it in one day!
    1 reply from Seventh Generation team - 1 month ago
    Hi there, We're sorry to hear about your experience with the Seventh Generation Free & Clear Ultra-Concentrated Laundry Detergent. We understand how frustrating it must have been to accidentally dispense more product than intended. Your feedback is greatly appreciated and will be shared with the Quality team.
    prettyflower
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    8 August, 2026
    originally posted on seventhgeneration.com
    Image

    Green cap doesn’t work

    I have used this product for many years. I recently bought a new bottle. . They changed the cap. It used to be white and the dosing worked great. Then they changed the cap to green and it is a disaster. No matter how hard I squeeze, only a few drops dribble out. It is unusable! What were they thinking? I won’t buy another bottle with a green cap. What a shame.
    Disappointed user
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    7 August, 2026
    originally posted on seventhgeneration.com
    Image

    Bad dispenser!

    The detergent is great! The dispensing is awful. Inconsistent amount dispensed, especially at the very beginning and very end of the bottle.
    maggieo
    2 guests found this review helpful. Did you?
    2 out of 5 stars
    5 August, 2026
    originally posted on seventhgeneration.com
    Image

    New cap dispenser design is awful

    This review is for the new cap dispenser design. I have been purchasing this laundry detergent for the past 4-5 years and it's been great. The new cap dispenser design is awful! It isn't accurate and then spurts detergent all over the cap making it sticky and wasting the product.
    FLFfam
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    29 July, 2026
    originally posted on seventhgeneration.com
    Image

    New cap doesn’t work

    Have used for years. The cap has changed and it doesn’t work . The old cap was much better
    S101
    2 guests found this review helpful. Did you?
    3 out of 5 stars
    24 July, 2026
    originally posted on seventhgeneration.com
    Image

    New bottle is a bad design—not accurate dosing

    I have used this detergent for years and love it, however the most recent two bottles have a different design for the dosing mechanism. Even though I follow the instructions, it does not dose correctly and puts in too much detergent. I am going through the bottles much faster now. There is no way I am getting 66 loads. Last night when my son helped with laundry he squeezed the bottle and the detergent kept coming and coming. It didn’t stop until I grabbed the bottle from him and we probably had four or five loads worth of soap in there. He was used to the old style bottle. Sometimes I also can’t get any soap at all out of the bottle and have to tip it around a few times to get the mechanism to let soap out. The new mechanism does not work well and I wish you would switch it back to the previous bottle which worked great!
    AHan
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    3 July, 2026Verified purchase

    (no review title)

    i like how small it is on my counter but feel it needs a better spout by manufacturer
    1 guest found this review helpful. Did you?

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