Seventh Generation Free & Clear Ultra-Concentrated 66-Loads Laundry Detergent – 23.1 fl oz
$13.99 ($0.61/fluid ounce)
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Guests are saying
This laundry detergent is praised for its ultra-concentrated formula that effectively cleans clothes while being gentle on sensitive skin. Guests appreciate the easy dose cap that dispenses the right amount without mess, making laundry simpler and more efficient. The product is also noted for its eco-friendly packaging and pleasant scents, although some guests express frustration with the new cap design. Overall, it offers a reliable and environmentally conscious choice for laundry needs.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 2060 reviews
cleans effectively: 4.37 out of 5
quality: 4.08 out of 5
scent: 4.41 out of 5
value: 3.91 out of 5
72% would recommend
238 recommendations
5 out of 5 stars
23 September, 2026
originally posted on influenster.com

the detergent for the anti-detergent smell!
after trying other seventh generation products I decided to give this one a try and it worked amazing in our clothes, no white residues, no harsh smell and one bottle lasts long for a family of 3 baby included (lots of clothes)
5 out of 5 stars
15 September, 2026
originally posted on influenster.com

Easy to use
Easy to use laundry detergent! Even my teenagers don’t overuse now! I love the fresh, clean, light scent. Cost is affordable and easy to use bottle!
4 out of 5 stars
Thumbs up graphic, would recommend
13 September, 2026Verified purchase
Save your old white caps
Save your old white caps! The new green ones don’t work. At all. I have had to toss the last five green caps I’ve gotten. Luckily I saved the old white ones! Otherwise, I LOVE this laundry detergent!
3 out of 5 stars
10 September, 2026
originally posted on seventhgeneration.com
Cap needs to be fixed
The dispensing cap doesn't give the correct amount of detergent. It says it is supposed to be 10 ML, but I measured it out and it was 20 ML for one squeeze. I tested it out two different times to make sure I was doing it correctly according to the instructions. This means if you don't measure it out, it will always give you a double dose; therefore, the bottle would only be good for 33 loads making it more expensive than most detergents. I will start measuring it from here on out and not trust the one squeeze method to ensure I get more loads of laundry out of one bottle. Other than that it seems to clean my clothes well and no smell like other detergents, since it is free and clear.
1 reply from Seventh Generation Consumer Service team - 3 days ago
Hi there, We’re sorry to hear that the dispensing cap of EasyDose Ultra Concentrated Laundry Detergent did not deliver the amount of detergent you expected and caused concerns about the number of loads per bottle. We appreciate your detailed feedback and are glad to hear the product otherwise cleaned well and met your fragrance-free preference.
2 out of 5 stars
10 September, 2026
originally posted on seventhgeneration.com
More like Impossible Dose
I’ve been using your product for years, but this new green lid is severely flawed. Barely any product comes out when you squeeze. Very frustrating!
2 out of 5 stars
5 September, 2026Verified purchase
(no review title)
Soap itself is fine, but even when you follow the instructions, the “easy dose” doesn’t always work right and you end up using way too much!
1 reply from Seventh Generation team - 18 days ago
Hi RachelH, thank you for sharing your feedback. We're sorry to hear about the difficulty you've experienced with the Easy Dose dispenser. We understand how frustrating it can be when the dispensing feature does not work as intended and causes you to use more product than expected. Your satisfaction is important to us. Please connect with our Consumer Services team at (Consumer.Services@Unilever.com) with your contact details and the ref ID: (56019357), so we can address your concerns promptly.
5 out of 5 stars
Thumbs up graphic, would recommend
5 September, 2026Verified purchase
(no review title)
My current favorite detergent. High Value product that I can feel good about. Works for stain and odor removal.
1 out of 5 stars
24 August, 2026
originally posted on seventhgeneration.com
Cap is awful, lavender stinks
As others have noted, the cap is horrible. You need 10 ml, it doses either too much or too little (I squirted into a measuring cup for liquid medicine). I also hate the lavender scent. My clothes smelled gross and I had to run another cycle to get the stink out.
1 reply from Seventh Generation Consumer Service team - 29 days ago
We are sorry to know you didn't like the Easy Dose Ultra Concentrated Laundry Detergent packaging. We would like to make things right for you. Could you please email us at unileverconsumercare.usa@unilever.com with your reference number 55921068 so that we can assist you promptly?
5 out of 5 stars
Thumbs up graphic, would recommend
21 August, 2026Verified purchase
(no review title)
great product
2 out of 5 stars
Thumbs down graphic, would not recommend
19 August, 2026Verified purchase
Green cap is defective
Like many others, I am frustrated with the new cap, which does not work properly and wastes detergent. I will switch to another brand until this is changed.
1 reply from Seventh Generation team - 1 month ago
Hi Anna, We are sorry to know that you didn't like the packaging of the product. We would like to make things right for you. Could you please email us at unileverconsumercare.usa@unilever.com with your reference number 55848542 so that we can assist you promptly?
1 out of 5 stars
18 August, 2026
originally posted on seventhgeneration.com
Ned lid is horrible
I loved this product for years and am so bummed that they changed the lid! Bring back the white lid!!!
3 out of 5 stars
Thumbs down graphic, would not recommend
16 August, 2026Verified purchase
Bring back the white cap!
I've been using the Fragrance Free, Lavender, and Power Plus since these came out and LOVED them.. up until they changed from the white dispensar to the green. Detergent itself is amazing but it's so hard to use now with these green caps! I only buy it if I see they have the white cap now which is hard to find.
1 reply from Seventh Generation team - 1 month ago
Hi Rhe17, thank you for sharing your feedback. We sincerely apologize for the frustration caused by the new green cap design, especially as a loyal consumer who has enjoyed the Fragrance Free, Lavender, and Power Plus variants for years. We completely understand how disappointing it is when a product you love becomes difficult to use. Your satisfaction is important to us. Please connect with our Consumer Services team at (Consumer.Services@Unilever.com) with your contact details and the ref ID: (55837351), so we can address your concerns promptly.
5 out of 5 stars
Thumbs up graphic, would recommend
14 August, 2026Verified purchase
No dyes or fragrance
Perfect for eczema-prone skin. No dyes or fragrance, and it's highly concentrated. Even removed a coffee stain from a white robe.
2 out of 5 stars
Thumbs down graphic, would not recommend
12 August, 2026Verified purchase
Use at your own discernment!
please use caution when using this because if you don't squeeze it with exactly the right pressure, then it will just keep coming out. I learned that the hard way as this is my first bottle and accidently used half of it in one day!
1 reply from Seventh Generation team - 1 month ago
Hi there, We're sorry to hear about your experience with the Seventh Generation Free & Clear Ultra-Concentrated Laundry Detergent. We understand how frustrating it must have been to accidentally dispense more product than intended. Your feedback is greatly appreciated and will be shared with the Quality team.
1 out of 5 stars
8 August, 2026
originally posted on seventhgeneration.com
Green cap doesn’t work
I have used this product for many years. I recently bought a new bottle. . They changed the cap. It used to be white and the dosing worked great. Then they changed the cap to green and it is a disaster. No matter how hard I squeeze, only a few drops dribble out. It is unusable! What were they thinking? I won’t buy another bottle with a green cap. What a shame.
1 out of 5 stars
7 August, 2026
originally posted on seventhgeneration.com
Bad dispenser!
The detergent is great! The dispensing is awful. Inconsistent amount dispensed, especially at the very beginning and very end of the bottle.
2 out of 5 stars
5 August, 2026
originally posted on seventhgeneration.com
New cap dispenser design is awful
This review is for the new cap dispenser design. I have been purchasing this laundry detergent for the past 4-5 years and it's been great. The new cap dispenser design is awful! It isn't accurate and then spurts detergent all over the cap making it sticky and wasting the product.
1 out of 5 stars
29 July, 2026
originally posted on seventhgeneration.com
New cap doesn’t work
Have used for years. The cap has changed and it doesn’t work . The old cap was much better
3 out of 5 stars
24 July, 2026
originally posted on seventhgeneration.com
New bottle is a bad design—not accurate dosing
I have used this detergent for years and love it, however the most recent two bottles have a different design for the dosing mechanism. Even though I follow the instructions, it does not dose correctly and puts in too much detergent. I am going through the bottles much faster now. There is no way I am getting 66 loads. Last night when my son helped with laundry he squeezed the bottle and the detergent kept coming and coming. It didn’t stop until I grabbed the bottle from him and we probably had four or five loads worth of soap in there. He was used to the old style bottle. Sometimes I also can’t get any soap at all out of the bottle and have to tip it around a few times to get the mechanism to let soap out. The new mechanism does not work well and I wish you would switch it back to the previous bottle which worked great!
5 out of 5 stars
3 July, 2026Verified purchase
(no review title)
i like how small it is on my counter but feel it needs a better spout by manufacturer