BOLDIFY Hairline Powder Root Touch Up Hair Color - Auburn
$17.99
In Stock
Eligible for registries and wish lists
About this item
Additional product information and recommendations
Frequently bought together
- $9.99 - $20.00Buy 3, get 1 free on select beauty minis on select items4.4 out of 5 stars with 633 ratings
- Highly rated$6.00Buy 1 get 1 25% off cosmetic & nail care products4.5 out of 5 stars with 3256 ratings
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Guests are saying
This product is highly praised for its ease of application and effective coverage, making it a go-to solution for guests looking to conceal thinning hair and gray roots. Many appreciate its long-lasting formula that stays put until washed out, providing a natural look without clumping. The innovative applicator design enhances user experience, allowing for precise application. Overall, it serves as a reliable option for maintaining hair appearance between salon visits.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 1021 reviews
effectiveness: 3.97 out of 5
quality: 4.06 out of 5
value: 3.91 out of 5
68% would recommend
38 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
13 September, 2026Verified purchase
(no review title)
Didn’t cover the gray hair strands.
1 reply from boldify Team team - 11 days ago
Most often when we hear that gray coverage is an issue, it can be attributed to one of two things: the selected shade being a touch too light, or the strands being a bit too smooth. We'd recommend going in with a texturizing product pre-application (like a volumizing powder, dry shampoo or dry texture spray) to give the powder a bit more to "grip" onto, and perhaps trying the next shade darker for enhanced coverage. I hope this helps!
5 out of 5 stars
12 September, 2026
originally posted on BOLDIFY
Beautiful head of white hair
[This review was collected as part of a promotion.] I used the product for the first time today. Attended a women’s conference and got so many compliments on my hair. Everyone thought it was my natural hair and color. Thanks so much!!
5 out of 5 stars
Thumbs up graphic, would recommend
11 September, 2026Verified purchase
Loving this for my grays
This is the best root cover up I’ve tried! Easy to use- included brush lets you apply it precisely where you want the product and the sponge is great for your part and larger sections to cover up. Lasted all day long and looked very natural, especially compared to the spray-type out there.
5 out of 5 stars
10 September, 2026
originally posted on BOLDIFY
Never stop making this product
[This review was collected as part of a promotion.] I have thinning hair and used spray root coverups for years. They were impossible to blend and made my hair dry and stiff. I hated that there were no reasonable alternatives to constantly dying my roots. When I saw this product online, I thought, “Sure, Jan,” but I ordered it anyway because why not? I just received my third shipment. I love it. It is incredibly easy to put just where I need it, it blends beautifully with the rest of my hair, and it lets my hair feel as good as it looks. Thank you for making this product.
5 out of 5 stars
9 September, 2026Verified purchase
(no review title)
Love the coverage
5 out of 5 stars
5 September, 2026
originally posted on BOLDIFY
Love It
[This review was collected as part of a promotion.] This is a great product for the in-between hair color application. Covers the grey perfectly and gives you that effortless look.
5 out of 5 stars
4 September, 2026
originally posted on BOLDIFY
1st time User
[This review was collected as part of a promotion.] I love the Products. Everything what they say it's great 👍I am a Forever user!!! Thank you Boldify!
5 out of 5 stars
3 September, 2026
originally posted on BOLDIFY
Happy With My Product
[This review was collected as part of a promotion.] Because of the hot summer I shaved all of my hair off and went bald which I love. I came across Boldify on Pinterest and decided to try the Powder for something different. I decided to try Boldify when they had a promotion buy 1, get 1 for free so I order the Dark Auburn along with my nature color. I tried the Dark Auburn as a coverage on my bald head and I LOVED the results which I received positive feed back. People thought that I was wearing a short pixie wig until they came up on me. The powder lasted for two days until I washed it out. I sweat in my head and the powder did not run down onto anything. I will be ordering again in the near future but the next will be the blonde.
5 out of 5 stars
31 August, 2026
originally posted on BOLDIFY
Great product
[This review was collected as part of a promotion.] I am very pleased with this product. It covers well without looking fake or weird.
5 out of 5 stars
31 August, 2026
originally posted on BOLDIFY
Matches my hair color perfectly
[This review was collected as part of a promotion.] I finally matched my color perfectly. This product is easy to apply. Hides scalp spots. Truly looks great.
5 out of 5 stars
Thumbs up graphic, would recommend
30 August, 2026Verified purchase
Fantastic root coverage
Easy to apply and stays put! Great for in between colors-will definitely buy again.
1 out of 5 stars
28 August, 2026
originally posted on BOLDIFY
Dark Blonde
[This review was collected as part of a promotion.] The color is yellow. No ash in this BOLDIFY color.I sent a review 2 days ago.
5 out of 5 stars
28 August, 2026
originally posted on BOLDIFY
Best ever
[This review was collected as part of a promotion.] This has been a game changer for me. This is my second order. I still have some just can’t run out. Highly recommend this product
2 out of 5 stars
Thumbs down graphic, would not recommend
21 August, 2026Verified purchase
Go Darker, Runs Light
Pros - beautiful container and applicator. Negatives - does NOT cover the gray. I am light brown in all root covers. This one runs more blond and does not cover the gray. The gray comes through as a super pale yellowish blond.
5 out of 5 stars
21 August, 2026
originally posted on BOLDIFY
Great for covering gray!
[This review was collected as part of a promotion.] Bought this to hide the great at my temples. Sorry just good everywhere but this I can dab at all the right places. Color matching was easy. Really like the product.
4 out of 5 stars
15 August, 2026
originally posted on BOLDIFY
The product is amazing. Cover's the root area well.
[This review was collected as part of a promotion.] Highly recommend this product for people who have areas of their scalp showing. This product makes my hair look fuller which gives me more confidence when I'm out in public.
1 out of 5 stars
14 August, 2026
originally posted on BOLDIFY
Sorry.. But
[This review was collected as part of a promotion.] Sorry But.. this product is not as bright of blonde as it appears... in pics.. and I am a Dishwater Blonde.. I Ordered this in thinking.. it should be great according the Reviews... But.. not sooo. I have boughten other products like this.. and I ordered yours because of stars and reviews... And I believed it soo much I believe.. I bought 3..! :(
5 out of 5 stars
Thumbs up graphic, would recommend
11 August, 2026Verified purchase
It works!
First time getting such a product. I have tried it in my thinning areas. It definitely blends in well and makes those spots less noticeable. Plus, a lot is not required so I feel this jar should last a while.
5 out of 5 stars
7 August, 2026
originally posted on BOLDIFY
Love, Love, Love!
[This review was collected as part of a promotion.] Several years ago I purchased another company's hairline powder product that I have been using and since I was getting low on it I went online to search for a company that sells this product and that's when I found Boldify. I first purchased your sample color combo so I could select the best color for my hair and decided on one of them. I'm very pleased with your product and recommend it to anyone who needs to cover the gray on one's hairline before having to color it too soon.
5 out of 5 stars
3 August, 2026
originally posted on BOLDIFY
Gets you through
[This review was collected as part of a promotion.] This product is excellent to get you through to your next appointment. I’m a stickler on roots and sometimes I can’t get in to my stylist on time. This product provides that short term coverage.