Target New ArrivalsHalloweenClothing, Shoes & AccessoriesHome & DecorKitchen & DiningPatio, Lawn & GardenGroceryHousehold EssentialsBabyBeautyTarget Beauty StudioPersonal CareSports & OutdoorsPetsHealthWellnessSchool & Office SuppliesToys & GamesElectronics & TechVideo GamesBooks, Music & MoviesParty SuppliesGift IdeasGift CardsShop by CommunityTarget OpticalDealsClearanceNew ArrivalsBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
e.l.f. Wow Eyebrow Enhancer Gel - 0.12oz - 2 of 4e.l.f. Wow Eyebrow Enhancer Gel - 0.12oz - 3 of 4e.l.f. Wow Eyebrow Enhancer Gel - 0.12oz - 4 of 4
e.l.f. Wow Eyebrow Enhancer Gel - 0.12oz - 1 of 4

e.l.f. Wow Brow Gel Taupe - 0.12oz: Paraben-Free, Vegan, Includes Spoolie Brush, Finish

22 Questions
$6.00
 

In Stock

Eligible for registries and wish lists
Save 5% every day
With Target Circle™ Card (restrictions apply)

At a glance

About this item

Highlights

  • Buildable wax-gel formula with brush
  • Enriched with Kaolin Clay and hair-like fibers that enhance brows
  • Easily brush and shape gel for full, voluminous-looking brows
  • Can be used on its own or as a topcoat over brow powder or pencil.
  • Available in 5 easy-match shades
  • Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.

Description

A buildable, fiber-infused brow gel that makes your natural brows look fuller.

Why e.l.f. loves it:
• Buildable wax-gel formula with brush
• Enriched with Kaolin Clay and hair-like fibers that enhance brows
• Easily brush and shape gel for full, voluminous-looking brows
• Can be used on its own or as a topcoat over brow powder or pencil.
• Available in 5 easy-match shades

Natural brows that wow! This buildable wax-gel hybrid is enriched with Kaolin Clay and hair-like fibers that adhere to and enhance your brows. Brush and shape e.l.f. Wow Brow Gel into place and your brows will immediately appear voluminous, fuller, and naturally filled in. Can be used on its own or as a topcoat over brow powder or pencil.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.

Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Suggested Age: 13 Years and Up
Health Facts: Hydroquinone-Free, Nonylphenol Ethoxylate Free, Vegan, Paraben-Free, Triclosan-Free, Phthalate-Free
Color Finish: Natural
Color Palette: Medium Tones
Product Form: Gel
Sustainability Claims: Cruelty-Free
Includes: Spoolie Brush
Beauty Purpose: Shaping
Features: Blendable
TCIN: 76382829
UPC: 609332835726
Item Number (DPCI): 052-16-1935
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua), alcohol, euphorbia cerifera (candelilla) wax, c10-13 isoparaffin, glyceryl stearate, kaolin, magnesium aluminum silicate, peg-100 stearate, c9-11 isoparaffin, nylon-66, tocopheryl acetate (ve), polyacrylate-13, phenoxyethanol, microcrystalline wax (cera microcristallina), polyisobutene, sodium glycerophosphate, caprylyl glycol, ethylhexylglycerin, polysorbate 20, alumina, may contain: titanium dioxide (ci 77891), iron oxides (ci 77491, ci 77492, ci 77499)

Shipping details

Estimated ship dimensions: 4.8 inches length x 1.14 inches width x 0.75 inches height
Estimated ship weight: 0.03 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What color would be best for auburn/brown hair?

submitted by Carolyn - 2 years ago

  • A: I have white/grey hair with a hint of lilac. Eyebrows are quite grey now and unnoticeable.. What color would you recommend?

    submitted byAlyBee - 1 year ago

  • A: Hey Carolyn, Great question! Check out the Color Brunette to pair best with your auburn/brown hair. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert

Q: Does it remove with cleanser/soap & water or does it need a special something to be removed?

submitted by Wendy - 3 years ago

  • A: Hi there - this may be removed with your regular cleanser or soap.

    submitted byThe Elf Team - 3 years ago
    Brand expert

  • A: It removes perfectly with that.

    submitted by - 8 months ago

Q: Is deep brown suitable for black brows with some gray to cover grays

submitted by SAMENTHIA - 2 months ago

  • A: Yes, that would be a good choice for your brows.

    submitted byThe Elf Team - 2 months ago
    Brand expert

Q: Is this waterproof/water resistant -- will it come off in a swimming pool?

submitted by Jade - 5 months ago

  • A: It is water resistant but not waterproof.

    submitted byThe Elf Team - 5 months ago
    Brand expert

Q: Where is this product made?

submitted by ET - 6 months ago

  • A: E.l.f. Products are designed in the US and manufactured abroad, mainly in China.

    submitted bythe e.l.f. team - 4 months ago
    Brand expert

Q: best wow brow color for blondes with some low lights?

submitted by Lauren - 6 months ago

  • A: We would suggest taupe for you.

    submitted bythe e.l.f. team - 4 months ago
    Brand expert

Q: I was wondering if this is waterproof?

submitted by Target Mom - 7 months ago

  • A: This is water resistant, but not waterproof.

    submitted bythe e.l.f. team - 4 months ago
    Brand expert

Q: would deep brown be a suitable color with light brown hair or would it be too harsh?

submitted by - 8 months ago

  • A: Hey, Great question! This is a personal preference, using the color Deep brown on light brown hair will help create a defined and structure look to the brows. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 8 months ago
    Brand expert

Q: I am using obagi eyebrow serum to grow my eyebrows and it's great. However, a lot of the eyebrows are groing in white and are very noticeable. If I use your gel will it stop the growth of new brows?

submitted by Barb - 9 months ago

  • A: This should not be an issue, however for specific interactions with other products, results may vary by individual.

    submitted bythe e.l.f. team - 9 months ago
    Brand expert

Q: which is the darkest color

submitted by BeansALot - 9 months ago

  • A: Hey, Great question! The color Deep Brown is the darkest shade in the e.l.f. WOW Eyebrow Enhancer Gel. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 9 months ago
    Brand expert
See all questions (22)

Additional product information and recommendations

Discover more options

Skip to next section

Frequently bought together

Skip to next section

Guests also viewed

Skip to next section

Guests are saying

This brow gel has garnered positive feedback for its smooth application, natural finish, and affordability. Guests appreciate its ability to fill in sparse brows without feeling stiff or sticky, making it a versatile choice for both everyday use and special occasions. The product is praised for its color options and effectiveness in enhancing brow appearance, while also being easy to remove. Overall, it stands out as a reliable and budget-friendly option for achieving well-defined brows.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 3256 reviews
    easy to apply: 4.74 out of 5
    easy to remove: 4.84 out of 5
    long lasting: 4.44 out of 5
    quality: 4.45 out of 5
    value: 4.6 out of 5
    86% would recommend
    468 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    22 September, 2026Verified purchase
    • Eye color: Blue
    • Skin concern: Aging
    • Skin tone: Light
    • Hair color: Red
    • Skin type: Dry

    Do not buy!

    The worst eyebrow gel I’ve ever used. It’s almost translucent in some areas and dark in others. It just does not go on well at all.
    Mia
    easy to apply: 1 out of 5
    easy to remove: 4 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    1 September, 2026Verified purchase

    Highly recommend!

    I love this!! Goes on well and you only need a little bit of an eyebrow pencil to fill in.
    Nicky
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    1 September, 2026
    originally posted on elfcosmetics.com
    Image

    The 'just right' brow gel

    I've used other brow gels and this one is by far the best. It's not too thick, not too dark, not too sticky. It's just right!
    Jess L
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    1 September, 2026
    • Skin tone: Light
    • Skin type: Combination
    • Hair color: Blonde
    • Eye color: Blue

    taupe

    I have blonde hair with sparse and colorless eyebrow hairs. I got taupe and thought the color was good/natural looking but took too much to build myself visible eyebrows. I had to go over multiple times to build the color up and by then my skin was start to hurt from the scratching of the brush. not the best choice for this kind.
    Sllla
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 August, 2026Verified purchase
    • Hair color: Brunette
    • Skin type: Combination
    • Skin tone: Light
    • Eye color: Hazel

    Great product, highly recommend

    At first I thought the color was not good for me but once I applied it, it was a good match. The product is smooth and easy to apply. Doesn’t make your eyebrows feel crunchy or sticky. In the photo, I applied it to my left eyebrow to show the difference before and after. It is also easy to remove and doesn’t leave anything behind. Also doesn’t smudge!
    MomLife2
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    19 August, 2026Verified purchase
    • Skin tone: Light
    • Skin type: Normal

    (no review title)

    Loved it! Literally worth every penny , better than any high end product for my brows
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 August, 2026Verified purchase

    Multi purpose!

    I’ve actually never used this for brows, but rather for a root coverup between coloring my hair. Stays great and no messy powder to deal with or residue on pillows.
    Sarah
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 August, 2026Verified purchase
    • Skin concern: Sensitivity, Uneven skin tone
    • Skin type: Combination
    • Skin tone: Medium

    E.L.F WOW Eyebrow Enhancer Gel

    This is my go to go brow gel. I am not a makeup person. I used it for my eyebrows. I used it almost everyday and it’s last longer for me. The effectiveness of the gel brow is amazing and it make my brow fuller. It’s ease of use. It’s affordable!
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    13 August, 2026
    originally posted on elfcosmetics.com
    Image

    Great tinted brow gel

    I wish there was a bit more shade variations, but the price is better than other brands and the pigment and ease of use is nice.
    Pamcakes8
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 August, 2026Verified purchase
    • Skin tone: Light
    • Hair color: Brunette
    • Skin type: Combination

    (no review title)

    Great value, good selection of color options
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 4 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 August, 2026Verified purchase
    • Skin tone: Light
    • Skin type: Normal
    • Skin concern: Aging
    • Hair color: Brunette
    • Eye color: Hazel

    Great for sparse brows

    Amazing
    Grandmas thoughts
    easy to apply: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    31 July, 2026Verified purchase
    • Eye color: Brown
    • Hair color: Black
    • Skin tone: Medium
    • Skin type: Combination

    I love it!!!!

    Bought this on a whim! When I put it on my eyebrows I could see how it nicely darken my eyebrows in a natural looking way. I use it every day on my light eyebrows and it gives them a beautiful look!!!
    Connie
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    31 July, 2026
    originally posted on elfcosmetics.com
    Image

    Top brow gel

    I absolutely love these brow gel brushes in taupe. I just ordered three I need to order three more to always have them in stock hard to find my color in the stores
    Eyebrow mascara
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    28 July, 2026Verified purchase
    • Skin tone: Light

    (no review title)

    Easy to apply and the taupe is good for an aging redhead
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    27 July, 2026
    originally posted on elfcosmetics.com
    Image

    Wow brow!

    Wow is an understatement!! Amazing product! Buying again and again!
    Jess
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    19 July, 2026Verified purchase
    • Skin tone: Light
    • Skin type: Combination
    • Skin concern: Acne, Aging
    • Hair color: Brunette
    • Eye color: Hazel

    it's ok

    it's ok. worth the money, but I think knowing I would've spent the free extra dollars for a different one
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 3 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    18 July, 2026Verified purchase
    • Hair color: Black
    • Skin concern: Sun damage, Aging, Uneven skin tone
    • Skin type: Normal
    • Skin tone: Medium
    • Eye color: Brown

    Works well. Price is great.

    I bought it on a whim. Love it! It can feel clumpy if you use a lot but can use a brush to fix that.
    Niha
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 June, 2026Verified purchase
    • Hair color: Red
    • Skin tone: Light
    • Skin concern: Aging, Redness
    • Eye color: Hazel
    • Skin type: Combination

    Wears Well

    Such a reasonable price. Long standing and full color.
    Lorie L
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    8 June, 2026Verified purchase
    • Skin tone: Light
    • Skin type: Normal
    • Skin concern: Sun damage

    Great product and great price!

    Loved it!
    Deb B
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    27 May, 2026
    originally posted on elfcosmetics.com
    Image

    Must have

    This is the best Brown Tint ever. This is the perfect color for my brunet hair making my hair and brows match perfectly. This tint can be used as little or as much and still look absolutely amazing.
    Can Use
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy
    Terms