edward bernays

Most editions are offered in paperback, with some hardcover editions also available.

Page counts vary by edition; the listings range from about 142 to 388 pages.

Descriptions reference his early works and essays from the 1920s and 1940s, including years such as 1923 and 1928, and a 1947 essay that appears in collections.

Physical dimensions vary by edition. Heights range roughly 7.48–9.0 inches, widths about 4.72–6.0 inches, depths about 0.3–0.86 inches, and weights approximately 0.3–0.81 pounds.

Reader and collection volumes typically include extended excerpts from Crystallizing Public Opinion and Propaganda, the full text of Bernays' 1947 essay "The Engineering of Consent," and extensive selections of his other writings.

Bernays outlines techniques such as using authoritative-sounding surveys, securing endorsements from opinion leaders, applying crowd psychology and psychoanalytic ideas, and adopting scientific approaches to shape public attitudes.