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NYX Professional Makeup Lip IV Hydrating Lip Gloss Stain - 0.16 fl oz - 2 of 4NYX Professional Makeup Lip IV Hydrating Lip Gloss Stain - 0.16 fl oz - 3 of 4NYX Professional Makeup Lip IV Hydrating Lip Gloss Stain - 0.16 fl oz - 4 of 4
NYX Professional Makeup Lip IV Hydrating Lip Gloss Stain - 0.16 fl oz - 1 of 4

NYX Professional Makeup Lip IV Hydrating Lip Gloss Stain - Blush Rush - 0.16 fl oz: Liquid, Vegan, Medium Tones

8 Questions
$11.99
 

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At a glance

About this item

Highlights

  • Instant Wet Shine, Over-Time Pink Lip Stain: Instant vitamin glossy color with a unique lip-staining effect; This hydrating tinted lip gloss stain imparts instant wet-shine color that leaves a natural-looking, even lip tint stain and up to 12HR hydration
  • Refreshing Saturated Lip Color: Lip IV is designed with water-breaking technology for lightweight intense pigments & a unique sensorial, lip-refreshing feel. Infused with Magnesium, Vitamin B12 & lip-quenching Coconut Water
  • Lip Products for the Perfect Pout: Doll your lips in creamy, long lasting perfection; Try NYX Professional Makeup’s complete line of lip makeup including liquid lipstick, lipgloss, lip cream, lip liner, and butter gloss
  • Cruelty Free Cosmetics: We believe animals belong in our arms, not in a lab; All NYX Professional Makeup is certified and acknowledged by PETA as a cruelty free brand; We don't test any of our products on animals
  • Discover NYX Professional Makeup: Try all of our professional Make up products today from eyeshadow, eyeliner, and false lashes to liquid lipstick, lip gloss, primer, concealer, setting sprays and eyebrow makeup

Description

Wetter is better! It's Lip IV! Hydrating lip gloss stain. Instant wet shine. Over-time lip stain. Lip makeup in a variety of saturated shades. Splash it! 1-swipe, instant vitamin glossy color with a unique lip-staining effect! Lip make up infused with Magnesium, Vitamin B12 and lip-quenching Coconut water. Lip IV pink lip gloss for women and everyone is designed with water-breaking technology for lightweight intense pigments and a unique sensorial, lip-refreshing feel. Use for instant wet-shine color that leaves a natural-looking, even lip stain. From sheer natural to a hint of vibrant color, there's a glossy tint for every look.

Designed with water-breaking technology for a lip-refreshing feel! Apply with the drip-shaped applicator for dosed, precise, and smooth application. One swipe for hydrating saturated color.

Packaging may vary.

Frequently Asked Questions About Lip I.V. Hydrating Lip Gloss Stain

Q: How do you use a lip gloss stain?
A: Apply Lip I.V. Hydrating Lip Gloss Stain directly to lips using the applicator. The gloss delivers shine first, then leaves behind a lasting lip stain.

Q: What is a lip gloss stain?
A: A lip gloss stain is a liquid lip product that absorbs into the lips to provide long-lasting color rather than sitting on the surface.

Q: Does lip gloss hydrate lips?
A: While many glosses focus on shine, Lip I.V. Hydrating Lip Gloss Stain is formulated with magnesium, vitamin B12, and coconut water to help hydrate lips.

Q: How do you remove a lip gloss stain?
A: Lip stains can be removed using an oil-based makeup remover, micellar water, or petroleum jelly. For stubborn color, a lip scrub can help.

Q: Is Lip I.V. a staining lip gloss?
A: Yes. Lip I.V. combines high-shine gloss with long-lasting stain technology for color that lasts beyond the gloss.

L’Oreal calculation based in part on data reported by NIQ through its Scantrack Service for the Lip Gloss category for the 52-week period ending January 24, 2026 for the US xAOC market according to L’Oreal’s custom product hierarchy. Copyright © 2026, Nielsen Consumer LLC.
Suggested Age: 13 Years and Up
Health Facts: Animal By-Product-Free, Vegan
Color Finish: Gloss
Color Palette: Medium Tones
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Beauty Purpose: Shine Enhancing, Moisturizing
Features: High Pigment Density, High Shine
TCIN: 92130264
UPC: 800897267049
Item Number (DPCI): 052-10-2447
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

phenoxyethanol, disteardimonium hectorite, ethylcellulose, ethylene/propylene copolymer, caprylyl glycol, ci 17200 / red 33, ci 77499 / iron oxides, polyglycerin-6, ci 19140 / yellow 5, magnesium sulfate, ci 15985 / yellow 6, aroma / flavor, cyanocobalamin, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, cocos nucifera (coconut) liquid endosperm

Shipping details

Estimated ship dimensions: 0.72 inches length x 0.94 inches width x 3.59 inches height
Estimated ship weight: 0.05 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: My tube says Hydrating Gloss SERUM. When scanning the code it pulls up the Stain and that's what I wanted to buy but the tube I have says nothing about stain although it's the same Lip IV

submitted by Mariah - 5 months ago
  • A: Hi there! Thank you for reaching out. Packaging can sometimes vary, but we understand how this may be confusing. We appreciate you bringing this to our attention, and we recommend checking the full product name and description on the retailer’s listing to confirm you’re purchasing the correct Lip IV formula.

    submitted byNYX Cosmetics Team - 5 months ago
    Brand expert
  • A: Hi there! Thank you for reaching out. We understand how that packaging difference could be confusing. Product labeling and descriptions can vary, but we appreciate you bringing this to our attention and recommend checking the full product listing details to confirm you have the correct Lip IV formula.

    submitted byEssie Team - 5 months ago
    Brand expert

Q: Do you put it on and then wipe it off? I thought it was a stain but looks more like a gloss

submitted by Rachelvanhecke72 - 1 year ago
  • A: Hi there! Thank you for reaching out to us about the Lip I.V. hydrating lip stain. You can actually wear two ways. You can wear as is for a vibrant, wet shine look or wipe off for a stunning lip stain effect! Step one: Beginning at the center of your lips, use the drip-shaped doe-foot applicator to swipe outward and fill in your lips. Step two (optional): After ten minutes, wipe to reveal a natural-looking, even lip stain. Pro tip: For a more defined look, first outline your lips with lip liner, then fill in with Lip I.V. We hope this help and you love your results both ways! xoxo

    submitted byNYX Cosmetics Team - 1 year ago
    Brand expert
  • A: Great question! Wearing Lip I.V. hydrating lip stain is an easy process that you can wear two ways. You can wear it as is for a vibrant, wet shine look or wipe it off for a stunning lip stain effect! For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert

Q: Is this gluten free?

submitted by Rhonda - 2 years ago
  • A: Hi there Rhonda! Thank you for reaching out to us about the Lip IV Hydrating Lip Gloss Stain. Most ingredients derived from grain sources are highly refined and retain no traces of gluten proteins. For less refined ingredients from natural sources, NYX has established strict limits on the level of potentially allergenic proteins. Since individuals exhibit a wide range of sensitivities to these proteins, if you have any questions or concerns you should discuss with your medical care provider. All the ingredients we use in a product are listed on the package or the label of the product itself. For products too small to accommodate the list, a separate ingredient list is available on the display unit in the store for your convenience. Since some ingredients are known by more than one name, we use the standard industry FDA-recognized names. A review of the ingredients that are listed on all of our products or packages will alert you to the presence of this type of ingredient.

    submitted byNYX Cosmetics Team - 2 years ago
    Brand expert

Q: Is there a seal on the product so one knows if it has been used if the seal is broken?

submitted by Jai Ram - 5 months ago
  • A: Hi there, Jai Ram! Thank you for reaching out to NYX about our Lip IV Hydrating Lip Gloss Stain. This product does have a seal. If your seal is broken please refer to Target Customer Service for assistance!

    submitted byNYX Cosmetics Team - 5 months ago
    Brand expert

Q: How long does the stain last?

submitted by Online only - 1 year ago
  • A: Hi there! Thanks so much for reaching out about our Lip IV Hydrating Lip Gloss Stain. While this gloss-stain hybrid delivers up to 12 hours of hydration, the longevity of the stain itself can vary depending on your daily activities—especially if you're eating, drinking, or talking frequently. These factors may cause the color to fade more quickly, so touch-ups might be needed throughout the day. Let us know if you’d like tips on how to extend wear! XOXO

    submitted byNYX Cosmetics Team - 1 year ago
    Brand expert

Q: Is it fragrance free?

submitted by Jackie - 13 days ago

Q: The pictures of the product online say it is a “hydrating gloss stain” but the packaging of the products in-store say “hydrating lip serum”…so which is it? I have purchased one and there is no staining

submitted by ash - 6 months ago

Q: Can it be used on nipples to make them darker?

submitted by asusiegirl - 10 months ago

Additional product information and recommendations

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Guests are saying

The NYX Lip I.V. Hydrating Lip Gloss Stain is a versatile lip product that combines hydration with a glossy finish and long-lasting color. Guests appreciate its smooth application, lightweight feel, and the beautiful range of shades available. While some mention minor issues with uneven application and longevity, the overall consensus is that it provides excellent hydration and a lovely tint that enhances natural lip color, making it a great choice for everyday wear.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 2087 reviews
    71% would recommend
    89 recommendations
    4 out of 5 stars
    Thumbs up graphic, would recommend
    22 September, 2026Verified purchase
    • Skin type: Combination
    • Eye color: Brown
    • Skin tone: Dark
    • Skin concern: Uneven skin tone

    Luscious

    Loved the intense dark was. Was hoping for brown, not red, tones.
    Target Team Member
    Did you find this review helpful?
    5 out of 5 stars
    28 August, 2026
    originally posted on influenster.com
    Image

    Pretty Color + Great Pigment

    I just purchased this NYX Lip I.V. Hydrating Lip Stain Gloss in Bubblegum Burst and I’m really impressed with the color payoff. The shade is a beautiful, fun pink that has much more pigment than I expected. The formula is unique and feels like a hybrid between a liquid lip color, gloss, and stain. You can see the liquid formula around the rim of the tube, and when applied, it blends with the color to create a smooth, glossy finish. It goes on easily and gives my lips noticeable color right away without feeling heavy. I love that it has the shine of a gloss while also leaving behind a stain for longer-lasting color. Bubblegum Burst is such a pretty shade for everyday wear, but it also gives enough color to make your lips stand out. Overall, I’m really enjoying this formula and the combination of pigment, shine, and lasting color.
    TionneS
    Did you find this review helpful?
    5 out of 5 stars
    28 August, 2026
    originally posted on influenster.com
    Image

    Nice Product

    I love this product. It goes on real smooth with a beautiful tint that gives that extra pop. It's not sticky either which I love and is soft to the lips. I have this is multiple colors and found that it does last for a good while which is a major plus as well.
    FrancheskaK
    Did you find this review helpful?
    5 out of 5 stars
    23 August, 2026
    originally posted on influenster.com
    Image

    Velvety, hydrating, and non-sticky with a beautiful stain that lasts after the gloss is gone.

    Best lip stain! The texture feels incredibly velvety when applied and doesn't accentuate or settle into my fine lines. I have the shade Drippin' Nude. It initially applies as more of a mauvy brown, but as it settles on my lips, it develops into a beautiful mauvy red. I also love that it doesn't leave my lips feeling sticky at all. The formula feels very hydrating and comfortable to wear. Even after removing it, I'm left with a pretty rosy-red stain on my lips. The scent is a subtle coconut fragrance that isn't overpowering. I would definitely love to try this in more shades! 10/10.
    TinaT
    Did you find this review helpful?
    3 out of 5 stars
    17 August, 2026
    originally posted on NYX Professional Makeup
    Image

    Love the color

    I love the color but, it’s not a lip stain. It’s gorgeous on for about 10 min then is gone.
    1 reply from Consumer Care Center team - 1 month ago
    Hey! Thank you for trying our Lip I.V. Hydrating Lip Gloss Stain. We're happy to hear you're loving the shade, but we understand the wear isn't your favorite. We've passed your comments along to our team. To get that long-lasting stain effect, try applying from the center of your lips outward using the drip-shaped applicator, and after ten minutes, gently wipe to reveal a natural-looking, even lip stain. Pro Tip: For a more defined look, first outline your lips with a lip liner before filling in. We hope this tip helps, and we invite you to explore our other lippies to find your holy grail!
    Mommales
    Did you find this review helpful?
    4 out of 5 stars
    17 August, 2026
    originally posted on influenster.com
    Image

    Buyer beware

    I really like this product and it has really good color payoff. I also really like the amount of shine that it gives off. However, overtime this product does separate. I don’t wear gloss stains often so maybe this is normal. But one day I went to put it on and it leaked oil all over me. Aside from that I did like this product, but the leak separation and leaking is not ideal.
    ThaliaV
    Did you find this review helpful?
    5 out of 5 stars
    15 August, 2026
    originally posted on influenster.com
    Image

    Super glossy and moisturizing!

    I’m obsessed with this formula! It gives the lips an incredible, juicy shine without feeling sticky or heavy. It keeps my lips hydrated for hours and adds a gorgeous tint of color. Perfect for everyday makeup look. Highly recommend❤️
    AlinaY
    Did you find this review helpful?
    1 out of 5 stars
    13 August, 2026
    originally posted on nyxcosmetics.co.uk
    Image

    I can’t review

    Just purchased Can’t get it opened !!!! Turned it , pulled it …nope
    Comet 14
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    13 August, 2026Verified purchase
    • Skin tone: Medium
    • Skin type: Normal

    (no review title)

    It stay long
    Nawal
    Did you find this review helpful?
    5 out of 5 stars
    11 August, 2026
    originally posted on influenster.com
    Image

    Beautiful glossy finish with a long lasting stain

    Love the NYX Lip I. V. Hydrating Lip Gloss Stain. A beautiful glossy finish with a long lasting stain. It’s super hydrating, glossy, & feels comfortable on the lips. Perfect for everyday wear.
    SanjidaK
    Did you find this review helpful?
    4 out of 5 stars
    10 August, 2026
    originally posted on influenster.com
    Image

    Long lasting

    I have tried expensive nice lip stains and none have lasted like this one. It looks great as a lipstick and when it wipes off the stain it leaves is dark and glossy looking. Although it is def not hydrating - my lips are always dry the day after using this
    KiraJ
    Did you find this review helpful?
    5 out of 5 stars
    7 August, 2026
    originally posted on NYX Professional Makeup
    Image

    New favorite I hope I never have to go without

    I love this gloss! It keeps my lips soft and hydrated. Even better is the color lasts! I tried the Wonderskin, and the color doesn't stay for me. I have 4 colors: every day nude Hydra-honey, playful blush rush, feminine light pink Bubblegum Burst, and rich hot rod red Cherry Drenched. I wish I knew what lip liner would match best for each.
    Platygirl
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    3 August, 2026
    originally posted on NYX Professional Makeup
    Image

    Glossy, hydrating, and leaves behind a beautiful long-lasting stain

    [This review was collected as part of a promotion.] I’ve really enjoyed the nyx lip I.V. hydrating lip gloss stain! It applies smoothly with the applicator and feels lightweight and comfortable on my lips. Lips don’t feel sticky or overly dry, which is a huge plus! For the price, I think it’s a great value and I’d definitely recommend it to anyone looking for a hydrating lip product with long-lasting color
    MelissaP
    Did you find this review helpful?
    4 out of 5 stars
    1 August, 2026
    originally posted on influenster.com
    Image

    Great shades but needs improvement.

    The shade range is beautiful however it applies a little uneven and patchy. It lasts a couple of hours at best. But for the price point it is still a solid product.
    JennaS
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    30 July, 2026
    originally posted on influenster.com
    Image

    Long lasting lippie

    I have this lip stain in 2 shades and I am so tempted in getting more! Not only are the colors beautiful, they also last for so long! I like to slather a decent coat onto my lips while doing my makeup and then blot it off when I'm done. It leaves such a beautiful stain with little effort!
    BrianaR
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    27 July, 2026Verified purchase
    • Skin tone: Light
    • Skin type: Combination
    • Skin concern: Aging
    • Hair color: Blonde
    • Eye color: Green

    Smooth lip stain

    Smooth texture and smells faintly like butter. the color doesn't seem to last all day but I like how hydrating it feels.
    Connecticut Mama
    Did you find this review helpful?
    4 out of 5 stars
    19 July, 2026
    originally posted on NYX Professional Makeup
    Image

    Sticky stay on all night

    [This review was collected as part of a promotion.] I actually ended up loving this product. It has a sticky glossy consistency and is very pigmented unlike other glosses. It says on well because of the stickinesses and I use it almost every weekend!
    MandyO
    Did you find this review helpful?
    5 out of 5 stars
    16 July, 2026
    originally posted on influenster.com
    Image

    Amazing!

    Obsessed with this product! I’ve been using it for years in the shade “Mocha Me Wet” and it lays beautifully on the lips and stains into a lovely lip liner when it sets. The texture is very smooth and I never have issues with clumping.
    AudreyH
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    13 July, 2026Verified purchase
    • Skin tone: Light
    • Skin type: Combination
    • Eye color: Black
    • Hair color: Auburn

    Favorite lip product

    This has been my goto lip product for casual or dress-up occasions for the past year. It’s super hydrating, smells great, feels buttery soft but never sticky, and always looks great.
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    10 July, 2026
    originally posted on influenster.com
    Image

    Beautiful color and glossy shine

    NYX Lip IV gives my lips a smooth, comfortable feel with a glossy finish that makes them look hydrated and fuller. The color applies evenly and has a nice amount of pigment while still feeling lightweight instead of sticky. I also like that the shine lasts well and leaves behind a soft tint as the gloss wears down. It's easy to wear on its own or pair with a lip liner for a more defined look. Overall, it's a great lip product if you want a combination of shine, color, and long lasting comfort.
    DiamondM
    Did you find this review helpful?

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