Maybelline Lifter Plump & Glow Foundation with Hyaluronic Acid - 102 - 1 fl oz
$11.99
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Guests are saying
The Maybelline Lifter Plump and Glow Foundation has garnered positive feedback for its lightweight, buildable coverage and natural, radiant finish. Many guests appreciate its hydrating properties, thanks to ingredients like hyaluronic acid and niacinamide, making it suitable for various skin types. The convenient pump packaging and easy blendability are also highlighted as key features. While some guests noted issues with shade matching, the overall sentiment leans towards satisfaction with its performance and feel on the skin.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 304 reviews
easy to apply: 4.36 out of 5
easy to remove: 4.5 out of 5
long lasting: 3.64 out of 5
quality: 3.64 out of 5
value: 3.79 out of 5
63% would recommend
11 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
8 August, 2026Verified purchase
- Skin type: Combination
- Skin tone: Light
- Hair color: Blonde
- Skin concern: Aging, Redness
Terrible
I post freaking foundation ever. It has zero coverage and comes apart I can’t explain it but it just sucks
1 reply from Maybelline Consumer Care team - 1 month ago
Hello Erica 7! We are so sorry to hear that the Lifter Plump & Glow Foundation with Hyaluronic Acid did not provide the coverage and wear you were hoping for. To help prevent a luminous, hydrating formula from shifting or separating on the skin, a helpful tip is to press a small amount into the skin using a damp makeup sponge and lightly dust a translucent powder over your T-zone to lock everything in place. We truly appreciate you sharing your experience with us, and we will certainly pass your feedback along to our product development team.
5 out of 5 stars
3 August, 2026
originally posted on maybelline.com
Working great on 65 year old skin
At 65 with fair skin and red hair and outdoor girl since birth. Started getting dry skin and the tiny lines around my eyes and lips. I apply this makeup with fingers after a serum and spf moisturizer. The results are amazing! Smooth skin and less noticeable lines. Natural look and less than a pea size is needed. Bottle has a pump that works well. I recommend this product.
5 out of 5 stars
19 July, 2026
originally posted on maybelline.com
My perfect foundation
I am in my 50s with very dry skin. This foundation gives me a dewey airbrushed look that is completely natural. It blends easily, is buildable, and lasts all day. It doesn't settle into wrinkles or pores, or do any of the other weird things that foundations do. I hope they never change the formula. I never write makeup reviews but this product was too amazing not to say something.
4 out of 5 stars
Thumbs up graphic, would recommend
5 July, 2026Verified purchase
- Skin tone: Light
- Skin type: Dry
- Skin concern: Redness, Sensitivity
- Hair color: Grey
- Eye color: Brown
good for dry skin
decent on dry skin. I always have problems cause my skin is dry. worth buying
1 out of 5 stars
26 June, 2026
originally posted on maybelline.com
Not a fan....
I tried this foundation after Maybelline discontinued the Fit Me dewy + smooth color in 102. I was honestly extremely disappointed. It feels kind of chunky and thick, I feel like it dries down really weird on my skin. I'm not sure why they cut the foundation range in half on a product I've been using for over 8 years.
1 reply from Maybelline team - 3 months ago
Hello Sharpie0246! We are so incredibly sorry to hear about your disappointment with the texture and dry-down of our new Lifter Plump & Glow Foundation, and we completely understand how frustrating it is to have your favorite shade 102 in the Fit Me Dewy + Smooth discontinued after eight years of loyal use. Because our new Lifter Foundation is formulated as a hybrid skin-care gel-cream containing 2% niacinamide and hyaluronic acid to deliver a plump, deeply hydrated finish, its texture is naturally much thicker and richer than the fluid consistency of the Fit Me line you were accustomed to. To help this rich formula apply beautifully without feeling heavy or drying down awkwardly, we highly recommend prepping your skin with a very lightweight, oil-free moisturizer first, and then using a damp beauty sponge to gently bounce and press a very small, dime-sized amount of the foundation onto your skin rather than rubbing it in. We are sharing your deeply valuable feedback regarding our shade range decisions and the beloved Fit Me Dewy 102 directly with our product development teams, as our priority is always to provide high-performance options that make our long-time beauty lovers feel absolutely celebrated and beautiful.
5 out of 5 stars
25 June, 2026
originally posted on maybelline.com
Foundation that works
Very nice foundation. Smooth and easy to apply. Noticeable skin improvement after one use. Good hydration and has a luminous appearance. Great coverage where needed. After foundation sets, it stays in place with little to no transfer. Very pleased with this purchase and plan to buying again.
4 out of 5 stars
Thumbs up graphic, would recommend
3 June, 2026Verified purchase
- Hair color: Brunette
- Skin type: Combination
- Skin concern: Redness
- Eye color: Blue
- Skin tone: Light
good foundation
some piling on my neck but beautiful foundation and coverage- shades hard to shop for online both shades i ordered were a bit lighter than expected but blends well. full coverage.
1 out of 5 stars
Thumbs down graphic, would not recommend
26 May, 2026Verified purchase
STICKY - beware of transfer
So incredibly sticky! I love all of their other foundation, this is not it.
1 reply from Maybelline Consumer Care team - 4 months ago
Hello Karley! We are so sorry to hear that our Lifter Plump & Glow Foundation felt incredibly sticky on your skin. This formula is deeply enriched with nourishing ingredients to deliver a very plump, dewy, and luminous finish, which can sometimes feel heavier or tacky if too much is applied or if it interacts with your daily skincare. To achieve a lightweight, comfortable feel, we suggest starting with a very small, dime-sized amount and blending it outward with a damp beauty sponge or a dense buffing brush. For a smoother, dry-touch finish, we also highly recommend setting the foundation with a very light dusting of translucent powder, focusing on your T-zone to eliminate any excess tackiness while keeping your radiant glow.
1 out of 5 stars
Thumbs down graphic, would not recommend
20 May, 2026Verified purchase
- Skin tone: Light
- Skin type: Normal
- Eye color: Hazel
102 is white!
I purchased the shade 102. this is my regular shade in Maybelline foundation. this doesn't seem to be the same shade as their other foundations. this one is white! like the actual color white. it did feel good on my skin but the shade is completely off. returning it.
1 reply from Maybelline Consumer Care team - 4 months ago
Hello Mary! Thanks for sharing your feedback on our Lifter Plump & Glow Foundation with Hyaluronic Acid in shade 102. We’re glad it felt good on your skin, but we’re sorry to hear the shade was so different from what you expected. We appreciate your comments and will be sure to share them with our team.
5 out of 5 stars
19 May, 2026
originally posted on Maybelline.ca
Perfect balance
Really nice!!! Not dry at all and not patchy. Just gives my skin a nice natural glow. Light on the skin and still gives a nice coverage! The only foundation I fell in love with in my entire life
5 out of 5 stars
7 May, 2026
originally posted on maybelline.com
Yes please will repurchase
[This review was collected as part of a promotion.] I think this is great for my aging skin. Its the perfect amount of glowy and coverage without looking cakey. It belnds very nice and the best part is it dosent feel too heavy!
4 out of 5 stars
Thumbs up graphic, would recommend
5 May, 2026
Perfect Shade Match - 118
I got 118 cause I wanted to try it and return in if I didn't like it the shade. Suprisingly, its a perfect match to my chest. Using the Grip Serum Primer from Maybelline helps a lot. It didn't separate on my very dry skin or with my skincare. Shade range isn't great. I looked at 120 and usually with maybelline it's my shade but looking at the comparison it looks orange to me and darker. They need to expand the shade range, more neutrals, olives and cool tones that aren't too yellow or orangy shades.
5 out of 5 stars
24 April, 2026Verified purchase
- Skin concern: Pores, Uneven skin tone, Sensitivity, Dullness, Aging, Dark circles, Puffiness, Sun damage
- Skin tone: Light
- Skin type: Dry
(no review title)
Awesome texture and coverage so creamy and hydrating
3 out of 5 stars
Thumbs down graphic, would not recommend
23 April, 2026
- Hair color: Brunette
- Eye color: Green
- Skin tone: Medium
- Skin type: Combination
(no review title)
It does make you look glowy and it isn’t a heavy feeling foundation. It just doesn’t last long at all, even with primer and setting spray.
1 reply from Maybelline Consumer Care team - 5 months ago
Hi Tea18. Thank you for reaching out to Maybelline. We are sorry to hear about the experience you had with the Lifter Plump & Glow Foundation. We would like to speak with you directly about it. Please give us a call at 800-944-0730, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
4 out of 5 stars
22 April, 2026Verified purchase
(no review title)
This foundation is light coverage, so perfect when you just need to even out your skin tone. It is a little dewy, so I put a finishing powder on top to make it more matte. My only complaint is the pump stopped working, so I have to remove it to use the make up.
3 out of 5 stars
18 April, 2026Verified purchase
(no review title)
Not a fan.. Does not blend and sits on surface to crease.
1 reply from Maybelline Consumer Care team - 5 months ago
Hi there Frohike, we really appreciate you reaching out with your feedback. We are so sorry that you aren't a fan of the Lifter Plump & Glow Foundation with Hyaluronic Acid—we know how frustrating it is when a product sits on the surface instead of melting into the skin. This foundation should be shaken well before each use and applied to clean, hydrated skin for best results. If you would like to speak to us directly about your recent purchase, give us a call @ 800-442-7643 9 AM to 5:30 PM ET M – F
5 out of 5 stars
18 April, 2026Verified purchase
- Hair color: Black
- Skin type: Normal
- Skin tone: Light
- Eye color: Brown
(no review title)
It works great on my Asian skin and is very hydrating like a face cream. Great product and I hope it never gets discontinued.
5 out of 5 stars
Thumbs up graphic, would recommend
11 April, 2026Verified purchase
- Skin tone: Medium
- Skin type: Dry, Normal
- Skin concern: Aging
Satisfied customer
I am so pleased with Target! The customer service, products and fast delivery makes me a satisfied customer.
4 out of 5 stars
Thumbs up graphic, would recommend
6 April, 2026Verified purchase
- Hair color: Brunette
- Skin type: Dry
- Skin tone: Light
- Skin concern: Redness, Aging
I like it
This is a really great formula, it is thick and has great coverage without being too drying. The colors tend to skew a little orange which is why I took off 1 star. I use a little blue corrector and it makes it the perfect color match. I like the feel on my face and it lasts
5 out of 5 stars
24 March, 2026
originally posted on maybelline.com
Great coverage
[This review was collected as part of a promotion.] Goes on smooth. Buildable coverage . Not too heavy or thick feeling. Long lasting and won’t run on hot days. The color was darker than expected, but the quality was great nonetheless.