e.l.f. Soft Glam Satin Foundation - 10 Fair Cool - 1 fl oz
$8.00 ($8.00/fluid ounce)
Color10 Fair Cool
- 10 Fair Cool
- 11 Fair Neutral
- 13 Fair Neutral
- 14 Fair Cool
- 15 Fair Warm - Sold out
- 20 Light Cool
- 21 Light Neutral
- 22 Light Warm
- 23 Light Cool
- 24 Light Warm
- 25 Light Neutral
- 31 Medium Neutral
- 32 Medium Neutral
- 33 Medium Warm
- 34 Medium Cool
- 35 Medium Cool
- 40 Tan Warm
- 41 Tan Neutral
- 42 Tan Neutral
- 43 Tan Cool
- 44 Tan Cool
- 45 Tan Warm - Sold out
- 50 Deep Warm
- 51 Deep Cool
- 52 Deep Cool
- 53 Deep Neutral
- 54 Deep Neutral
- 55 Deep Warm
- 60 Rich Cool
- 61 Rich Cool
- 62 Rich Warm
- 64 Rich Neutral
- 65 Rich Neutral
- 12 Fair Warm
- 30 Medium Warm
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Guests are saying
This foundation is celebrated for its impressive coverage and lightweight feel, making it a favorite among guests for everyday wear. Many appreciate the extensive shade range that caters to various skin tones, ensuring a good match. The formula is noted for its smooth application and long-lasting finish, even in challenging conditions. Guests love its affordability and the natural look it provides, making it a go-to choice for both casual and special occasions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 6485 reviews
easy to apply: 4.39 out of 5
easy to remove: 4.53 out of 5
long lasting: 3.79 out of 5
quality: 3.98 out of 5
value: 4.21 out of 5
69% would recommend
112 recommendations
4 out of 5 stars
Thumbs up graphic, would recommend
23 September, 2026
- Skin tone: Medium
- Eye color: Brown
- Skin concern: Aging, Dullness
- Hair color: Brunette
- Skin type: Normal
Very Nice Finish and Shade Range
Picked this up in a panic because I’d forgotten to pack my $60 department store foundation and actually this one is just as good for a fraction of the price. Such a wide range of shades and I picked the one that matched just right without swatching which is hard to do. Smooths on a little bit heavy but dried right down and doesn’t feel sticky or heavy. If it had an SPF I’d give 5 stars but I’m a foundation snob and I really like how this is looking on my 50 yr old, sometimes flaky from retinol skin.
5 out of 5 stars
Thumbs up graphic, would recommend
18 September, 2026Verified purchase
- Skin tone: Medium
- Skin type: Dry
- Skin concern: Aging, Dark circles, Pores, Sun damage
- Hair color: Blonde
- Eye color: Green
Another satisfied customer
This was a surprise but I REALLY like this foundation. I have used Estee Lauder for years and I had seen a review "praising" this drugstore foundation and now I know why. I suggest you try it!!
3 out of 5 stars
Thumbs up graphic, would recommend
16 September, 2026Verified purchase
- Skin tone: Light
- Skin type: Combination, Normal
- Skin concern: Dark circles, Puffiness
- Hair color: Blonde
- Eye color: Blue
White!?
I'm fair skinned, light blue eyes, blonde hair and this stuff went on my face almost in a bright white. I had to wash it off it was so funny looking. not at all what I was expecting.
5 out of 5 stars
14 September, 2026
originally posted on elfcosmetics.com
Pairs well with the Niacinamide Primer from Elf
[This review was collected as part of a promotion.] This is great for those with dry and red skin. I pair this with the niacinamide primer from ELF. This combo was a game charger for my makeup routine after having dry and peeling skin this summer.
5 out of 5 stars
11 September, 2026
originally posted on elfcosmetics.com
Great coverage
[This review was collected as part of a promotion.] This is such a great every day foundation and it goes on smooth! I love how it easy to blend and it doesn’t transfer once set with powder. The coverage is beautiful.
5 out of 5 stars
9 September, 2026
originally posted on elfcosmetics.com
Awesome texture, great coverage, skin like!
I purchased this not too long ago. I’ve only used it twice, but have loved the results both times! I have mature skin that is slightly on the dry side, but can get a little oily in the T zone by the end of the day. This soft glam foundation has such a beautiful texture on the skin. It doesn’t settle into my lines and lasts for a full day of wear when set lightly with powder. I think I will try a different shade next time. I went with light warm 22, but have to use a decent amount of blue corrector to make it match perfectly. I do have neutral, leaning cool olive skin so I generally always have to colour correct. However, I have the matching concealer in light neutral 21 and have to do much less colour correction so I think buying the corresponding shade in the foundation will be better. That’s absolutely a user error on my part, but thought adding it to the review would be helpful for other light olive skin folks to pick their best match. Will definitely be repurchasing!
1 out of 5 stars
3 September, 2026
(no review title)
Wrong shade
5 out of 5 stars
Thumbs up graphic, would recommend
27 August, 2026Verified purchase
- Skin type: Normal
- Skin tone: Medium
Get it
This is the one… this brand alone works for every skin tone
5 out of 5 stars
Thumbs up graphic, would recommend
24 August, 2026Verified purchase
- Skin tone: Medium
- Skin type: Dry
- Skin concern: Pores
- Hair color: Blonde
- Eye color: Blue
(no review title)
good product
3 out of 5 stars
20 August, 2026Verified purchase
(no review title)
Oily texture, would not recommend someone who has oily skin, easily wipes off
5 out of 5 stars
Thumbs up graphic, would recommend
17 August, 2026
- Skin concern: Blackheads
- Hair color: Brunette
- Skin tone: Light
- Eye color: Green
- Skin type: Oily, Dry
10/10
Shade: Light Neutral - 25 Such an amazing foundation!!! I really appreciate that they have different undertones of each shade family because I’ve been washed out by so many other make up so just have one. I’m neutral, leaning warm and this is a new favorite.
5 out of 5 stars
Thumbs up graphic, would recommend
17 August, 2026Verified purchase
- Skin type: Combination
- Skin tone: Light
- Skin concern: Aging, Acne, Sun damage, Redness, Uneven skin tone
- Hair color: Brunette
- Eye color: Hazel
(no review title)
Like the coverage!
5 out of 5 stars
Thumbs up graphic, would recommend
16 August, 2026
Sooo good!
Sooo good. I’m 41. Wore in 8 hours in 85 degrees and I still look amazing. No separation. No pulling. No dryness. It’s friggin awesome. And I have like 40 foundations.
5 out of 5 stars
14 August, 2026
originally posted on elfcosmetics.com
Great Foundation
This is a great foundation. It goes on smoothly with a brush or sponge blender. I must also say it is easy to travel with due to its compact size.
5 out of 5 stars
Thumbs up graphic, would recommend
12 August, 2026Verified purchase
- Eye color: Brown
- Hair color: Brunette
- Skin concern: Acne, Dark circles, Redness
- Skin type: Oily, Combination
- Skin tone: Light
(no review title)
I’m on the more oily side and this helps me “glow” ( coworkers comment the first day I wore it ) without looking too shiny ! Sits well throughout the work day.
5 out of 5 stars
Thumbs up graphic, would recommend
10 August, 2026Verified purchase
- Skin tone: Light
- Skin type: Combination
- Skin concern: Aging
- Hair color: Blonde
- Eye color: Blue
Really good foundation!
Love that this foundation has no fragrance, the formula is clean, the coverage is great and the price is right. Please keep this on the regular. I'm already coming back for more!
5 out of 5 stars
Thumbs up graphic, would recommend
9 August, 2026Verified purchase
- Eye color: Black
- Hair color: Black
- Skin concern: Uneven skin tone, Redness, Aging, Acne
- Skin type: Combination
- Skin tone: Medium
My new holy grail
I absolutely love this foundation. I love the coverage and the longevity. I wore Estée Lauder foundation for at least 20 years. This Elf foundation is much better and affordable. My new favorite holy grail. ❤️ I highly recommend it.
5 out of 5 stars
Thumbs up graphic, would recommend
8 August, 2026
- Skin type: Combination
- Skin tone: Light
(no review title)
Used this for my sister’s wedding, highly recommend! Has an airbrushed lightweight feel with good coverage
5 out of 5 stars
26 July, 2026
originally posted on elfcosmetics.com
Easy to use foundation
Easy to apply, smooth finish. Colour matches using the online colours watches on various skins makes it easy.
5 out of 5 stars
Thumbs up graphic, would recommend
24 July, 2026Verified purchase
- Skin concern: Pores, Sensitivity, Redness, Acne, Uneven skin tone
- Skin tone: Light
- Eye color: Blue
- Hair color: Brunette
- Skin type: Combination
Lightest Shade is actually amazing!
Shade 10-Fair Cool is amazing! This is the first time I've found a foundation in my shade at such an affordable price. The formula is great and the coverage is good as well. I wish ELF carried more products in this shade! Will definitely buy again