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About this item

Highlights

  • Long-lasting satin finish foundation that delivers medium buildable coverage
  • Breathable formula doesn’t look or feel cakey
  • Infused with 1% Hydrating Hibiscus Complex, plus pomegranate, blueberry and goji berry extracts
  • Non-comedogenic (won’t clog pores)
  • Available in 36 shades for a wide range of skin tones
  • Great for dry, oily and combination skin
  • 100% vegan and cruelty-free, e.l.f. is Leaping Bunny Certified

Description

Hit that dreamy sweet spot between full beat and barely there with e.l.f. Cosmetics’ long-wearing Soft Glam Satin Foundation. Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation won’t clog pores and feels as good as it looks—no caking or heaviness here, just smooth, satiny skin.

Why you’ll love it:
• Long-lasting foundation that delivers medium, buildable coverage and a satin finish
• Breathable formula doesn’t look or feel cakey
• Infused with 1% Hydrating Hibiscus Complex, plus pomegranate, blueberry and goji berry extracts
• Available in 36 shades for a wide range of skin tones
• Non-comedogenic (won’t clog pores)
• Just-right coverage at an OMG price—$8!

Key Ingredients:
• 1% Hydrating Hibiscus Complex – delivers lasting hydration and targets dryness

Great for: Dry, oily and combination skin

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!

e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, cruelty-free and Leaping Bunny Certified.
Suggested Age: 13 Years and Up
Health Facts: Phthalate-Free, Paraben-Free, Triclosan-Free, Vegan, Hydroquinone-Free, Nonylphenol Ethoxylate Free
Color Finish: Satin
Color Palette: Light Tones
Skin Tone: Fair
Skin Undertone: Cool
Product Form: Liquid
Cosmetic Coverage: Buildable, Medium
Sustainability Claims: Cruelty-Free
Beauty Purpose: Hydrating, Smoothing, Moisturizing
SPF: 0
Features: Long Lasting, Non-Comedogenic
TCIN: 90908720
UPC: 609332849358
Item Number (DPCI): 052-16-1239
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua), isododecane, glycerin, coco-caprylate/caprate, dimethicone, propylene glycol, cetyl peg/ppg-10/1 dimethicone, c12-15 alkyl benzoate, tridecyl trimellitate, sorbitan

Allergens & Warnings:

EXTERNAL USE. STOP USE IF IRRITATION.

Shipping details

Estimated ship dimensions: 4.6 inches length x 1.53 inches width x 0.86 inches height
Estimated ship weight: 0.09 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: I would like some help in determining what color I am. I wear Mac NW20 - Can someone please help me with what color best would match the Mac color of NW 20 thank you

submitted by Peanut - 2 years ago
  • A: There's also an option to virtually "try on" the products now. It's recommended to do so in natural light. I wish you the best and hope this helps you out. Good Luck. ✌🏼

    submitted byGirly girl - 2 years ago
  • A: I need help to pick my foundation match . I currently use MAC NC15

    submitted byPerla - 2 years ago
  • A: If I wear nars shade Zambie what shade would you recommend

    submitted byMcGuire - 2 years ago
  • A: We would suggest that you look at 34 MEDIUM COOL. Please also feel free to live chat with a beauty advisor for personal assistance.

    submitted byThe Elf Team - 2 years ago
    Brand expert

Q: What shade should I use if I currently use L’Oreal infallible shade 425 - Linen?

submitted by Denise - 1 year ago
  • A: We would suggest that you take a look at 20 Light Cool. Please also feel free to chat live with a concierge or beauty advisor for live help.

    submitted byThe Elf Team - 1 year ago
    Brand expert
  • A: Hey Denise, Great question! Check out the Color 15 Fair Warm in e.l.f. Soft Glam Satin Foundation for a close match! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert

Q: I wear MAC NC 20. Which ELF color should I use?

submitted by Janie - 2 years ago
  • A: Several shades may work for you - we would suggest that you live chat with a beauty advisor at elfcosmetics.com or a virtual beauty consultant on any Target product page for help choosing.

    submitted bythe elfcareteam - 2 years ago
  • A: We would suggest that you take a look at 21 Light Neutral. Please also chat with a beauty expert at Target or e.l.f. For personal assistance.

    submitted bythe e.l.f. team - 2 years ago
    Brand expert

Q: I usually wear Elf Sand Flawless Satin Foundation. What shade would you recommend? Thank you.

submitted by NS - 2 years ago
  • A: We would suggest that you take a look at 34 Medium Cool. You may also want to live chat with a beauty advisor at elfcosmetics.com or a virtual beauty consultant on any Target product page.

    submitted bythe elfcareteam - 2 years ago
  • A: Hey, Great question! We recommend to check out Color 24 Light Warm in the e.l.f. Soft Glam Satin Foundation for a close match. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert

Q: What’s the best shade if I currently use Infallible 455 Buff Beige?

submitted by Erica Hough - 2 years ago
  • A: We would recommend that you take a look at 34 Medium Cool.

    submitted bythe elfcareteam - 2 years ago
  • A: Hey Erica, Great question! Take a look at the Color 25 Light Neutral in e.l.f. Soft Glam Satin Foundation for a close match! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert

Q: Hi i currently wear NARS tinted moisturizer Cuzco, what color matches this

submitted by Bee - 2 years ago
  • A: We would suggest that you take a look at 44 Tan Cool. Please also feel free to live chat with a beauty concierge or advisor for more help choosing your best match.

    submitted bythe elfcareteam - 2 years ago
  • A: Hey Bee, Great question! Take a look at the Color 24 Light Warm for a close match! For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert

Q: Is this foundation oil free

submitted by RICHMOND - 8 days ago
  • A: This is a non-comedogenic formula (won't clog pores) formulated with one percent hydrating hibiscus complex and fruit extracts. It does not contain oil.

    submitted bythe e.l.f. team - 8 days ago
    Brand expert

Q: Is this product good for mature skin?

submitted by Audrey - 29 days ago
  • A: Yes, this product is recommended for all skin types, including mature skin. It helps hydrate skin with 1% hydrating hibiscus complex and hyaluronic acid.

    submitted bythe e.l.f. team - 28 days ago
    Brand expert

Q: I currently use Bare Mineral medium neutral

submitted by Nat - 2 months ago
  • A: Please live chat with a beauty advisor on elfcosmetics.com for personal shade advice.

    submitted byThe Elf Team - 2 months ago
    Brand expert

Q: What tools do they use in the video to apply the foundation?

submitted by Natalia - 3 months ago
  • A: This is the smooth swipe foundation brush.

    submitted bythe e.l.f. team - 3 months ago
    Brand expert

Additional product information and recommendations

Frequently bought together

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Guests are saying

This foundation is celebrated for its impressive coverage and lightweight feel, making it a favorite among guests for everyday wear. Many appreciate the extensive shade range that caters to various skin tones, ensuring a good match. The formula is noted for its smooth application and long-lasting finish, even in challenging conditions. Guests love its affordability and the natural look it provides, making it a go-to choice for both casual and special occasions.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 6485 reviews
    easy to apply: 4.39 out of 5
    easy to remove: 4.53 out of 5
    long lasting: 3.79 out of 5
    quality: 3.98 out of 5
    value: 4.21 out of 5
    69% would recommend
    112 recommendations
    4 out of 5 stars
    Thumbs up graphic, would recommend
    23 September, 2026
    • Skin tone: Medium
    • Eye color: Brown
    • Skin concern: Aging, Dullness
    • Hair color: Brunette
    • Skin type: Normal

    Very Nice Finish and Shade Range

    Picked this up in a panic because I’d forgotten to pack my $60 department store foundation and actually this one is just as good for a fraction of the price. Such a wide range of shades and I picked the one that matched just right without swatching which is hard to do. Smooths on a little bit heavy but dried right down and doesn’t feel sticky or heavy. If it had an SPF I’d give 5 stars but I’m a foundation snob and I really like how this is looking on my 50 yr old, sometimes flaky from retinol skin.
    JinFL
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 3 out of 5
    quality: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 September, 2026Verified purchase
    • Skin tone: Medium
    • Skin type: Dry
    • Skin concern: Aging, Dark circles, Pores, Sun damage
    • Hair color: Blonde
    • Eye color: Green

    Another satisfied customer

    This was a surprise but I REALLY like this foundation. I have used Estee Lauder for years and I had seen a review "praising" this drugstore foundation and now I know why. I suggest you try it!!
    Bamamom
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    Thumbs up graphic, would recommend
    16 September, 2026Verified purchase
    • Skin tone: Light
    • Skin type: Combination, Normal
    • Skin concern: Dark circles, Puffiness
    • Hair color: Blonde
    • Eye color: Blue

    White!?

    I'm fair skinned, light blue eyes, blonde hair and this stuff went on my face almost in a bright white. I had to wash it off it was so funny looking. not at all what I was expecting.
    cm217n7
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 3 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    14 September, 2026
    originally posted on elfcosmetics.com
    Image

    Pairs well with the Niacinamide Primer from Elf

    [This review was collected as part of a promotion.] This is great for those with dry and red skin. I pair this with the niacinamide primer from ELF. This combo was a game charger for my makeup routine after having dry and peeling skin this summer.
    MadieB
    Did you find this review helpful?
    5 out of 5 stars
    11 September, 2026
    originally posted on elfcosmetics.com
    Image

    Great coverage

    [This review was collected as part of a promotion.] This is such a great every day foundation and it goes on smooth! I love how it easy to blend and it doesn’t transfer once set with powder. The coverage is beautiful.
    AmyD
    Did you find this review helpful?
    5 out of 5 stars
    9 September, 2026
    originally posted on elfcosmetics.com
    Image

    Awesome texture, great coverage, skin like!

    I purchased this not too long ago. I’ve only used it twice, but have loved the results both times! I have mature skin that is slightly on the dry side, but can get a little oily in the T zone by the end of the day. This soft glam foundation has such a beautiful texture on the skin. It doesn’t settle into my lines and lasts for a full day of wear when set lightly with powder. I think I will try a different shade next time. I went with light warm 22, but have to use a decent amount of blue corrector to make it match perfectly. I do have neutral, leaning cool olive skin so I generally always have to colour correct. However, I have the matching concealer in light neutral 21 and have to do much less colour correction so I think buying the corresponding shade in the foundation will be better. That’s absolutely a user error on my part, but thought adding it to the review would be helpful for other light olive skin folks to pick their best match. Will definitely be repurchasing!
    MH
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    3 September, 2026

    (no review title)

    Wrong shade
    Isis
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    27 August, 2026Verified purchase
    • Skin type: Normal
    • Skin tone: Medium

    Get it

    This is the one… this brand alone works for every skin tone
    Ashley
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 August, 2026Verified purchase
    • Skin tone: Medium
    • Skin type: Dry
    • Skin concern: Pores
    • Hair color: Blonde
    • Eye color: Blue

    (no review title)

    good product
    Judith
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 3 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    20 August, 2026Verified purchase

    (no review title)

    Oily texture, would not recommend someone who has oily skin, easily wipes off
    Catlover85
    easy to apply: 4 out of 5
    easy to remove: 4 out of 5
    long lasting: 3 out of 5
    quality: 3 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 August, 2026
    • Skin concern: Blackheads
    • Hair color: Brunette
    • Skin tone: Light
    • Eye color: Green
    • Skin type: Oily, Dry

    10/10

    Shade: Light Neutral - 25 Such an amazing foundation!!! I really appreciate that they have different undertones of each shade family because I’ve been washed out by so many other make up so just have one. I’m neutral, leaning warm and this is a new favorite.
    ImmaDeadPoet
    easy to apply: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 August, 2026Verified purchase
    • Skin type: Combination
    • Skin tone: Light
    • Skin concern: Aging, Acne, Sun damage, Redness, Uneven skin tone
    • Hair color: Brunette
    • Eye color: Hazel

    (no review title)

    Like the coverage!
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 4 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 August, 2026

    Sooo good!

    Sooo good. I’m 41. Wore in 8 hours in 85 degrees and I still look amazing. No separation. No pulling. No dryness. It’s friggin awesome. And I have like 40 foundations.
    Aggyb
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    14 August, 2026
    originally posted on elfcosmetics.com
    Image

    Great Foundation

    This is a great foundation. It goes on smoothly with a brush or sponge blender. I must also say it is easy to travel with due to its compact size.
    Tkelley64
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 August, 2026Verified purchase
    • Eye color: Brown
    • Hair color: Brunette
    • Skin concern: Acne, Dark circles, Redness
    • Skin type: Oily, Combination
    • Skin tone: Light

    (no review title)

    I’m on the more oily side and this helps me “glow” ( coworkers comment the first day I wore it ) without looking too shiny ! Sits well throughout the work day.
    Mercedes
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 4 out of 5
    quality: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 August, 2026Verified purchase
    • Skin tone: Light
    • Skin type: Combination
    • Skin concern: Aging
    • Hair color: Blonde
    • Eye color: Blue

    Really good foundation!

    Love that this foundation has no fragrance, the formula is clean, the coverage is great and the price is right. Please keep this on the regular. I'm already coming back for more!
    Cynthia
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 August, 2026Verified purchase
    • Eye color: Black
    • Hair color: Black
    • Skin concern: Uneven skin tone, Redness, Aging, Acne
    • Skin type: Combination
    • Skin tone: Medium

    My new holy grail

    I absolutely love this foundation. I love the coverage and the longevity. I wore Estée Lauder foundation for at least 20 years. This Elf foundation is much better and affordable. My new favorite holy grail. ❤️ I highly recommend it.
    easy to apply: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    8 August, 2026
    • Skin type: Combination
    • Skin tone: Light

    (no review title)

    Used this for my sister’s wedding, highly recommend! Has an airbrushed lightweight feel with good coverage
    Christmas
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    26 July, 2026
    originally posted on elfcosmetics.com
    Image

    Easy to use foundation

    Easy to apply, smooth finish. Colour matches using the online colours watches on various skins makes it easy.
    Pattywatty
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 July, 2026Verified purchase
    • Skin concern: Pores, Sensitivity, Redness, Acne, Uneven skin tone
    • Skin tone: Light
    • Eye color: Blue
    • Hair color: Brunette
    • Skin type: Combination

    Lightest Shade is actually amazing!

    Shade 10-Fair Cool is amazing! This is the first time I've found a foundation in my shade at such an affordable price. The formula is great and the coverage is good as well. I wish ELF carried more products in this shade! Will definitely buy again
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

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