Big-Figs 30" Transformers Optimus Prime Action Figure (Target Exclusive)
$27.99 reg $34.99
$7 off
In Stock
WARNING: choking hazard - small parts. Not for children under 3 yrs.
Eligible for registries and wish lists
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4.5 out of 5 stars with 94 reviews
broad age appeal: 4.8 out of 5
length of play: 4.54 out of 5
quality: 4.76 out of 5
value: 4.8 out of 5
92% would recommend
52 recommendations
5 out of 5 stars
23 September, 2026Verified purchase
Great start to a hopefully long line!
Great price for its size. Surprising amount of articulation. Will stand up to heavy play with younger kids. Some details are off, like Prime’s face, but the construction is well done overall. Hopeful we will get the Emperor of Destruction next.
5 out of 5 stars
Thumbs up graphic, would recommend
23 September, 2026Verified purchase
(no review title)
I'm giving this a five star review because one it was very hard to get. I don't know much about the product because it is a Christmas for my grandson that my son was looking very hard for. I was so happy that target had this item so I was able to get one.
5 out of 5 stars
23 September, 2026Verified purchase
A great addition
Finally a cheap alternative for 1/12 scale. Outstanding work.
5 out of 5 stars
Thumbs up graphic, would recommend
22 September, 2026Verified purchase
Must have for any collector.
Amazing absolutely bigger than I expected
5 out of 5 stars
Thumbs up graphic, would recommend
22 September, 2026Verified purchase
(no review title)
Roughly the size of an 18 mth - 2 yr old depending on genetics. Great for pretend play.
5 out of 5 stars
Thumbs up graphic, would recommend
21 September, 2026Verified purchase
Hasbro prime bigfig
Really big action for a great price
5 out of 5 stars
Thumbs up graphic, would recommend
21 September, 2026Verified purchase
Until all are one.
can't beat it for the price! great / huge figure with basic articulation.
5 out of 5 stars
Thumbs up graphic, would recommend
21 September, 2026Verified purchase
(no review title)
He's beautiful I love him.
5 out of 5 stars
Thumbs up graphic, would recommend
21 September, 2026Verified purchase
He's a Big Boy
This is by far the best item to come out of the apology tour. yes, his motion is limited, no he doesn't transform but the sheer size and detail of this make this a winning product job. not to mention the price is decent. In a time where figures can be upwards of $60 for this guy to be priced at $34.99 is a no-brainer for a true G1 Transformers fan. Also, I love that people are taking the time to customize these and do really cool paint applications to them, we are a creative fan base for sure. If you can find one, get it!
5 out of 5 stars
Thumbs down graphic, would not recommend
20 September, 2026Verified purchase
No, it doesn't transform, but it's fun and cheap. I think a lot of "collectors" lost their joy and this brought a little back.
Fantastic value for the money!
1 out of 5 stars
20 September, 2026
"out of stock" after i bought it?
i wanted this so badly and drove an hour to this store only for it to be “out of stock” AFTER i bought it, incredibly disappointed and very confused on why it would let me buy the item and over an hour an a half later say it’s gone ? where did it go?
5 out of 5 stars
Thumbs up graphic, would recommend
20 September, 2026Verified purchase
Giant Optimus!!!
Giant Optimus for less that $30. Can't beat that. Freakin Awesome.
5 out of 5 stars
Thumbs up graphic, would recommend
20 September, 2026Verified purchase
(no review title)
Awesome for any collector
5 out of 5 stars
Thumbs up graphic, would recommend
20 September, 2026Verified purchase
(no review title)
price is right and it fits with my gijoe classified figures
5 out of 5 stars
Thumbs up graphic, would recommend
20 September, 2026Verified purchase
(no review title)
I was able to catch a restock and got 15% off. Item arrived quickly and undamaged. Beautiful display piece. Deserves better packing. Maybe bags of air near the head while in the box. Hopefully I can get another one.
5 out of 5 stars
Thumbs up graphic, would recommend
19 September, 2026Verified purchase
Well worth its weight in plastic
Great value and well worth your money. Hopefully there will be more of these and more stock available.
5 out of 5 stars
Thumbs up graphic, would recommend
19 September, 2026Verified purchase
Great value
Shocked that it’s as heavy as it is. Great value
5 out of 5 stars
Thumbs up graphic, would recommend
18 September, 2026Verified purchase
till all are one.
for diehard Transformers fans highly recommend. He may not move much but it being made for the 86 re release it's a must have.
5 out of 5 stars
18 September, 2026Verified purchase
(no review title)
Just got this fig delivered, absolutely awesome!! I can see a Megatron next. Fantastic!!
5 out of 5 stars
Thumbs up graphic, would recommend
18 September, 2026Verified purchase
Till All Are One
Great big figure