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Backflip Breakfast Cereal - 2 of 4Backflip Breakfast Cereal - 3 of 4Backflip Breakfast Cereal - 4 of 4
Backflip Breakfast Cereal - 1 of 4

Backflip Chocolate Sundae Breakfast Cereal - 8oz

6 Questions
$6.49

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • 6g of protein per serving
  • 41% less sugar than the leading chocolate cereal
  • No synthetic dyes
  • No seed oils, no BHT, glyphosate free (third party verified)
  • Gluten free, Non-GMO,
  • Free from the top 9 allergens

Description

Chocolate Sundae is rich, scoopable cocoa flavor in crunchy stars, like a sundae you’re allowed to eat at 7am, with 41% less sugar than the leading chocolate cereal. Every serving stacks 6g of protein and clean ingredients you can actually pronounce, with no synthetic dyes, no seed oils, and no BHT. Flipping good cereal. Go for it.

Serving Size: 1 cup

Serving Per Container: About 6

Amount

Calories: 140
% Daily Value*
Total Fat 1.5g2%
Saturated Fat 1g5%
Trans Fat 0g
Cholesterol 0mg0%
Sodium 65mg3%
Total Carbohydrate 26g9%
Dietary Fiber 1g4%
Sugars 7g
Added Sugars 7g14%
Protein 6g9%
Vitamin D 0mcg0%
Calcium 130mg10%
Iron 1mg6%
Potassium 0mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

organic yellow corn flour, sugar, pea protein, rice flour, whole oat flour, cocoa (processed with alkali), coconut oil, calcium carbonate, natural flavors, salt, monk fruit extract.
State of Readiness: Ready to Eat
Package Quantity: 1
TCIN: 94981208
UPC: 860015592132
Item Number (DPCI): 231-13-8738
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 2.1 inches length x 7.52 inches width x 10.51 inches height
Estimated ship weight: 0.65 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: it says gluten free but no certification and there’s “whole oat flour” so it sounds like it’s not ACTUALLY gluten free and safe for those with actual sensitivities/allergies

submitted by Alexia - 2 months ago

Q: Ingredients look great except the natural flavors and the added sugar.

submitted by japeer - 2 months ago

Q: is this kosher, and if so who certifies it?

submitted by aw - 2 months ago

Q: Is it vegan? I cannot tell with ingredients like natural flavors, or if the sugar is processed from bone char. Can you clarify this?

submitted by Cameron - 2 months ago

Q: How can I see the reviews?

submitted by EdgeSoftball09 - 3 months ago

Q: Nutrition and ingredient information??

submitted by Average person - 3 months ago
See all questions (6)

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Guests are saying

This cereal offers a delightful blend of flavors, including cinnamon and strawberry milkshake, while maintaining a lower sugar content and higher protein level. Guests appreciate its clean ingredients and nostalgic taste, making it a healthier alternative to traditional cereals. The crunchiness and versatility for breakfast or snacks are also highlighted, although some guests noted concerns about aftertaste and texture. Overall, it presents a promising option for families seeking nutritious choices.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 379 reviews
    quality: 4.6 out of 5
    taste: 4.4 out of 5
    value: 4.06 out of 5
    85% would recommend
    217 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 September, 2026

    great flavor

    it's good!!! super super yummy.
    Hina
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 September, 2026Verified purchase

    (no review title)

    Backflip cereal tastes great and is a healthier choice too! Definitely worth trying
    Tyler
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 September, 2026Verified purchase

    Yummy

    This tasts GOOD! My son loves it.
    Lenamdlsd
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 September, 2026

    So yummy

    These are so wonderful! I love the rich chocolate flavor.
    Alexandra
    quality: 5 out of 5
    taste: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    23 September, 2026Verified purchase

    Loved it and so did daughter

    I bought these for myself to try and honestly at first I thought there was a weird taste but I grew up eating all the sugary stuff so I think it's just a different flavor having the better ingredients. I actually ended up munching on them constantly lol and unexpectedly my daughter saw the box and since she's a big fan of Ben's from Stay Wild, she recognized it from youtube and she absolutely loved it! We tried Magic Spoon before as a "better for you" option and it was awful. This cereal is what Magic Spoon is trying to be except maybe for the protein factor. I highly recommend trying this brand if you want an alternative to the traditional sugary cereals full of bad ingredients. I did knock off a star for 2 reasons. 1 is the price. I think its a bit high. The second is the natural flavors. I believe natural flavors are not great and you never know what they actually are and I don't like when companies use "natural flavors" especially when it's a product that should be able to stand alone based on its other ingredients. But it's still a better choice than it's competitors.
    Bri
    quality: 4 out of 5
    taste: 4 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    22 September, 2026Verified purchase

    (no review title)

    My kids didn’t like the flavor for this cereal at all. Wasted the box sadly
    Zoe
    quality: 1 out of 5
    taste: 1 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    22 September, 2026Verified purchase

    Great taste good ingredients

    This tastes like the classic sugar cereals from my childhood so i was blownnn away to see only 8g of sugar and clean ingredients!!
    grace
    Did you find this review helpful?
    5 out of 5 stars
    22 September, 2026Verified purchase

    (no review title)

    My kids love this cereal. They keep asking me to buy it again
    erin
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 September, 2026

    Tasty

    Love the inviting colors on the box. The cereal is not too. Sweet. I can't wait to try the other flavors
    Vivi
    quality: 4 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 September, 2026

    (no review title)

    Love that the cereal uses all natural ingredients and has lower sugar
    Ken
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 September, 2026Verified purchase

    I enjoyed

    Good cereal . I’ll buy again . I like the taste .
    Cam
    quality: 4 out of 5
    taste: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    21 September, 2026Verified purchase

    Gross

    Disgusting! I’ve tried several healthier cereals but this one is nassssstttyyyy, my daughter chose it and we both hated it.
    Jennifer
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    20 September, 2026Verified purchase

    Better Breakfast Cereal Option

    I would say that this is a better breakfast cereal option compared to most conventional options, particularly because of the nutritional values. It is lands somewhere between conventional cereal options and protein cereal options. The taste is decent and does not have any indications of artificality. Sugar content certainly is better than most conventional opions. Texture is nice. The economic value could be better when considering the total amount/number of servings and price, but it is not too terrible.
    Nathan
    quality: 4 out of 5
    taste: 4 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    20 September, 2026Verified purchase

    Yum!

    Really good!
    Alanna
    quality: 5 out of 5
    taste: 4 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    20 September, 2026

    delicious 🤤

    I really liked the flavor. it was super delicious.
    Chase
    quality: 5 out of 5
    taste: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 September, 2026

    Very good

    Finally a cereal without additives. Very good. My kids love it.
    Trisha
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 September, 2026Verified purchase

    Must try cereal!

    This has such a great taste and crunch that I expect from a cereal plus some protein! I’ve tried a few flavors already but I keep coming back to grab more of this.
    Carlos
    quality: 5 out of 5
    taste: 5 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    Thumbs up graphic, would recommend
    19 September, 2026Verified purchase

    (no review title)

    Kids want to try this, love the healthier option but found the cereal to be a little sticky and will leave a pink spot if any is spilled
    Candra
    quality: 3 out of 5
    taste: 5 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 September, 2026Verified purchase

    (no review title)

    Great taste and my kids love it!
    Jessica
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    18 September, 2026Verified purchase

    Box was gone within the day! (In the best way)

    Kids loved the cereal, I’m loving the ingredients. This will definitely be something I’m purchasing multiple times with zero guilt.
    Allie
    2 guests found this review helpful. Did you?

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