Secret Solid Antiperspirant & Deodorant - Powder Fresh Scent - 2.7oz/2ct
$7.99 ($1.48/ounce)
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Guests are saying
The product has garnered mixed feedback from guests who have used it for many years. While some appreciate the classic scent and effectiveness, many express disappointment over recent formula changes that have led to allergic reactions and reduced performance. Guests highlight the importance of a deodorant that lasts all day without causing irritation. The product's long-standing reputation is challenged by these recent changes, prompting some to seek alternatives.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 1591 reviews
effectiveness: 3.84 out of 5
long lasting: 3.81 out of 5
quality: 3.85 out of 5
scent: 4.11 out of 5
value: 3.85 out of 5
70% would recommend
88 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
17 September, 2026Verified purchase
questionable
protective lids were missing. not sure if it was a manufacturer issue or tampered with.
1 reply from secret team - 7 days ago
Megan, we're sorry for the concern this caused! For this product, the cap is removable and is designed to be taken off when you're ready to use it, so a protective inner lid is not expected. We appreciate you taking the time to share your experience.
1 out of 5 stars
6 September, 2026
originally posted on secret.com
New scent is terrible!
Should not have changed the formula. I have been wearing this deodorant for years and really dislike the new scent.
1 reply from Secret team - 17 days ago
We apologize that the scent didn't resonate with you. Thank you for sharing your experience with us. 💙
1 out of 5 stars
Thumbs down graphic, would not recommend
31 August, 2026
The new formula is terrible!!!! Please bring back the original!!!
Just bought a fresh pack of the powder fresh solid and it's not the same and it smells awful!!! The smell is similar to public restroom handsoap, strong and chemical heavy. I can't believe they would change it after 30+ years of consistent awesomeness. Someone needs to be fired for approving this change. The antiperspirant doesn't seem as effective, either.
1 reply from secret Team team - 24 days ago
We are so sorry this product experience fell short for you. For additional support, feel free to give us a call at (800) 964-1947 or drop us an email through the Contact Us page on our website. We’re here for you!💙
1 out of 5 stars
31 August, 2026
originally posted on secret.com
Hate the new smell!!
Hate the new smell, it’s so gross, and there must be something else added in the fragrance because my underarms itch!! I have been using this product for probably 30 years without a single complaint but now I have to go find a new product. Augh!! Go back to the original!!
1 reply from Secret team - 24 days ago
Thank you for taking the time to share your thoughts on our Secret Antiperspirant & Deodorant. We are committed to providing our customers with the best experience possible, and we truly regret learning about your negative experience. Please be assured that we are sharing your feedback with our Health and Safety Team as well as the entire Secret family. While we rigorously test all our ingredients to ensure their safety and effectiveness when used as directed, we recognize that individual sensitivities can vary. We recommend discontinuing use of the product. If you need further assistance or support, please don’t hesitate to reach out to us at (800) 964-1947 or via the Contact Us page on our website. Thank you again for your feedback!
5 out of 5 stars
Thumbs up graphic, would recommend
18 August, 2026Verified purchase
Best deodrant for so many years!
The best women’s deodorant! Light scent, nothing overpowering. Works great and keeps me smelling great all day long. This shape is better than the one with the curve sides, I don’t know why they are different, but this one is the better one. I have been using this deodorant for years and it’s the best I have found.
5 out of 5 stars
Thumbs up graphic, would recommend
9 August, 2026Verified purchase
Consistent product
Consistent and priced right
1 out of 5 stars
22 July, 2026
originally posted on secret.com
Not the same!
I am not sure what changed about secret deodorant , but after forty five years of using it ,I can't use it anymore. I have always used the spray. But I tried switching to the Clear gel same thing, My underarm area gets very irritated and stays that way til I wash it off! I bought a different brand after all these years and it doesn't irritate me so because of the changes I will not be buying Secret anymore. I bought 3 different Secret deodorants before I gave up.
1 reply from Secret team - 2 months ago
Thank you for taking the time to share your thoughts on our Secret Antiperspirant & Deodorant. We are committed to providing our customers with the best experience possible, and we truly regret learning about your negative experience. Please be assured that we are sharing your feedback with our Health and Safety Team as well as the entire Secret family. While we rigorously test all our ingredients to ensure their safety and effectiveness when used as directed, we recognize that individual sensitivities can vary. We recommend discontinuing use of the product. If you need further assistance or support, please don’t hesitate to reach out to us at (800) 964-1947 or via the Contact Us page on our website. Thank you again for your feedback!
1 out of 5 stars
19 June, 2026
originally posted on secret.com
SECRET SOLID POWDER SCENT ~ CHANGED/NOT RELIABLE!
Something has definitely changed in the Secret Solid Powder Fresh Scent. It breaks, crumbles and falls apart, after barely using the product. The performance is lacking, as well. It is sticky and gummy for some reason. I have purchased 4 packages from different stores to verify these issues. A CLASSIC which has been changed and NOT for the better. I'm in search for a reliable replacement.
1 reply from Secret team - 3 months ago
Thank you for your feedback regarding Secret's performance. We’ll be sure to share your comments with our quality team. 💙For additional support, feel free to give us a call at (800) 964-1947 or drop us an email through the Contact Us page on our website. We’re here for you!
5 out of 5 stars
Thumbs up graphic, would recommend
13 June, 2026Verified purchase
(no review title)
It keeps me dry and I don’t get bumps Underneath my arm
1 out of 5 stars
10 June, 2026
originally posted on secret.com
Looking for new brand...
I used Secret Powder Fresh for 20+ years and I loved it. Got my boyfriend (now husband) to try it and he loved it too. But something changed a while back and the deodorant is no longer effective as an antiperspirant. He stopped using it several years ago, and now I've finally conceded to find another product.
1 reply from Secret team - 4 months ago
We regret that Secret did not perform as you hoped. Thank you for sharing your experience with us. 💙For additional support, feel free to give us a call at (800) 964-1947 or drop us an email through the Contact Us page on our website. We’re here for you!
1 out of 5 stars
5 June, 2026
originally posted on secret.com
What happened?
This has been my go to deodorant for decades. I always buy it in 2 packs on sale so I did not have to purchase any until recently. The smell is different. At first I thought it was something else in my home and sprayed febreeze to try to get rid of the smell and then when I put it on again today I realized it was the deodorant! I don't know when or where it changed, but it is not the same scent at all. Powder fresh was just a light sent of baby powder but kept you from smelling, now it is strong, I am going to have to shower and use an older one from my camping bag. I am unfortunately going to have to switch brands now unless you switch it back. It smells more like bathroom deodorizers in businesses. Please switch it back!
1 reply from Secret team - 4 months ago
Thank you for your feedback on Secret! We value your insights and appreciate you sharing your thoughts with us! 💙
5 out of 5 stars
Thumbs up graphic, would recommend
23 May, 2026Verified purchase
(no review title)
good
5 out of 5 stars
Thumbs up graphic, would recommend
2 May, 2026Verified purchase
(no review title)
Have always used secret and I’m 74 years old.
1 out of 5 stars
28 April, 2026
originally posted on secret.com
Not recommending to anyone ever again.
After all these years you change the one product that worked. Why? I'm a 64 year old man who used this since my high school girlfriend let me use hers in the late 70s. I told everyone I knew it WAS strong enough for a man. Who ever decided to change it should be at Cracker Barrel.
1 reply from Secret team - 5 months ago
We regret that Secret did not perform as you hoped. Thank you for sharing your experience with us. 💙For additional support, feel free to give us a call at (800) 964-1947 or drop us an email through the Contact Us page on our website. We’re here for you!
1 out of 5 stars
27 April, 2026
originally posted on secret.com
You ruined a good thing
You ruined it! I have been using this product since I was a teen! The smell is completely changed. It's GROSS and giving me headache. I just threw away the brand new two-pack I just bought and had to shower it off. Now I'm headed back to the store to buy something new for the first time. Why did you change something that worked just fine? A fun obstacle to add to the rest of perimenopause.
1 reply from Secret team - 5 months ago
Thank you for taking the time to share your thoughts on our Secret Antiperspirant & Deodorant. We are committed to providing our customers with the best experience possible, and we truly regret learning about your negative experience. Please be assured that we are sharing your feedback with our Health and Safety Team as well as the entire Secret family. While we rigorously test all our ingredients to ensure their safety and effectiveness when used as directed, we recognize that individual sensitivities can vary. We recommend discontinuing use of the product. If you need further assistance or support, please don’t hesitate to reach out to us at (800) 964-1947 or via the Contact Us page on our website. Thank you again for your feedback!
1 out of 5 stars
22 March, 2026
originally posted on secret.com
Why fix what isn't broken?
What have you done? I had a bunch of of the solid powder fresh, so I am just now buying again and realizing you ruined it. I've been using it since I started using deodorant and I'm 41. I used to be able to not smell any odors between showers. I would put it on in the morning and wake up the next morning feeling fresh before my shower. This is embarassing to say, but in times of depression, I could go a week without showering and still not smell anything. Now I wear it and it doesn't even last the full day and it makes you itch, like others have mentioned. Why do companies insist on changing formulas that have worked for decades? It reminds me of when Tide decided to change their original formula and they lost a bunch of loyal customers. This new version is just as bad as their invisible version. Think about it. If the invisible version was as good as the solid version, why would you need to keep the solid version when no one likes visible stains. It is only because the formula worked so well that people keep buying it. Now it is on par with every other deodorant on the market so we don't need to stick to this brand. Sales for it might not be as much as the invisible version because some people have never tried the solid, but you will lose a lot of loyal customers and future loyal customers to the brand. I buy it for my 4 kids (boys included). If you want to boost sales for it, maybe market it better by changing the color of it so it stands out and say something like "maximum strength" or something and please go back to the old formula!!!!!
1 reply from Secret team - 6 months ago
Thank you for taking the time to share your thoughts on our Secret Antiperspirant & Deodorant. We are committed to providing our customers with the best experience possible, and we truly regret learning about your negative experience. Please be assured that we are sharing your feedback with our Health and Safety Team as well as the entire Secret family. While we rigorously test all our ingredients to ensure their safety and effectiveness when used as directed, we recognize that individual sensitivities can vary. We recommend discontinuing use of the product. If you need further assistance or support, please don’t hesitate to reach out to us at (800) 964-1947 or via the Contact Us page on our website. Thank you again for your feedback!
2 out of 5 stars
5 March, 2026
originally posted on secret.com
Suddenly causing itchiness and irritation
I’ve been using secret deodorant since I started using deodorant, and I’m 55. I don’t know if they changed their formula, but now I find that it’s giving me a reaction and is extremely itchy. I thought it was just me, but my 27-year-old daughter brought up in conversation that she is experiencing the same symptoms.
1 reply from Secret team - 7 months ago
Thank you so much for taking the time to share your thoughts on Secret! We’re truly sorry to learn that you experienced some itching. We always strive to provide our customers with the best experience possible, and we regret falling short this time. While we've tested all our ingredients to ensure they’re safe and effective when used as directed, we understand that individual sensitivities can vary. We recommend stopping the use of this product. For additional support, feel free to give us a call at (800) 964-1947 or drop us an email through the Contact Us page on our website. We’re here for you!
4 out of 5 stars
Thumbs up graphic, would recommend
3 January, 2026Verified purchase
Good Deoderant - not sturdy packaging
Overall, I really enjoyed using this product. The actual deodorant is really nice, but there were two separate containers that got knocked to the floor or dropped by a family member and then the twist mechanism broke. So I essentially only got 3-4 uses out of an entire stick because the container wouldn’t push out more deodorant.
1 reply from secret Team team - 9 months ago
Thank you for your feedback and review! 💙
1 out of 5 stars
30 December, 2025
originally posted on secret.com
Secret Powder Fresh is horrible now
I have used Secret Powder Fresh for years and Loved it. Now it stinks!!! What happened? So disappointed. No more Powder Fresh for me. Why did you ruin a good thing?!
1 reply from Secret team - 9 months ago
We’re sorry to hear that the scent of Secret Powder Fresh Deodorant didn’t meet your expectations. Thank you for sharing your insights! 💕
5 out of 5 stars
Thumbs up graphic, would recommend
25 December, 2025Verified purchase
Expedite immediately
Items received in the time promised and packaged very well.