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Milani Keep It Full Lip Plumper - 0.13 fl oz - 2 of 4Milani Keep It Full Lip Plumper - 0.13 fl oz - 3 of 4Milani Keep It Full Lip Plumper - 0.13 fl oz - 4 of 4
Milani Keep It Full Lip Plumper - 0.13 fl oz - 1 of 4

Milani Keep It Full Lip Plumper - Sparkling Pink 12 - 0.13 fl oz: High Shine, Moisturizing, Liquid, Single

6 Questions
$10.99
 

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At a glance

About this item

Highlights

  • Smooth formula for an irresistable finished look
  • Comes with a lip maximizing applicator
  • Slight cooling sensation
  • 100% cruelty free

Description

These sheer shades slay! When you want intense hydration and lip maximization -- keep it full. Thanks to the lip maximizing applicator, this plumper applies smoothly, with a slight cooling sensation for maximum lip plumping effects. Our top-rated lip plumper gloss has a sheer, lightweight, non-sticky, creamy formula that hydrates and volumizes lips. Formulated with a blend of shiny polymers, lip-loving oils and Hyaluronic Acid, this ultra-nourishing formula delivers the perfect amount of color and shine while leaving lips looking and feeling naturally enhanced. No wonder it's America's #1 lip plumper!*
Trial/Mini/Travel Size: Yes
Suggested Age: 13 Years and Up
Health Facts: Contains Peptides, Contains Hyaluronic Acid
Color Finish: Gloss, High Shine
Color Palette: Light Tones
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Includes: Applicator
Beauty Purpose: Shine Enhancing, Hydrating, Smoothing, Plumping, Moisturizing, Nourishing
Recommended Skin Type: Normal
Features: Lightweight, Conditioning, Long Lasting
TCIN: 75561408
UPC: 717489590129
Item Number (DPCI): 052-00-9791
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

ingredients /ingredients : polybutene, hydrogenated polyisobutene, isostearyl isostearate, polyglyceryl-2 tetraisostearate, hydrogenated styrene/methylstyrene/indene copolymer, synthetic beeswax, caprylic/capric triglyceride, silica, mica, calcium sodium borosilicate, stearalkonium bentonite, propylene carbonate, palmitoyl tripeptide-1, sodium hyaluronate, ethylhexyl palmitate, tribehenin, sorbitan isostearate, lactic acid,

Shipping details

Estimated ship dimensions: 0.94 inches length x 0.94 inches width x 4.13 inches height
Estimated ship weight: 0.07 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this sticky? I loved my Milani Glitzy because it was non sticky but it has been discontinued.

submitted by NG - 3 years ago

  • A: This product does feel sticky to me. Perhaps not the *stickiest* but it doesn’t feel non-sticky.

    submitted bytesalouisa - 2 years ago

  • A: Hello, thanks for your question! Our Keep It Full Nourishing Lip Plumper has a sheer, lightweight, non-sticky, creamy formula that hydrates and volumizes lips. Thanks,

    submitted byMilani Team - 3 years ago
    Brand expert

Q: Which colors are the Models using in the Videos? There are 3. It would be nice to show the color swatch names on the models for ecommerce consumers and then also show a color swatch pallet on varies skin tones.

submitted by eCommConsumer - 6 years ago

  • A: I don't see the shades modeled or listed in the video.

    submitted byPookieGirl - 2 years ago

  • A: Hi there, all shade names are listed on the video!

    submitted byMilani Team - 6 years ago
    Brand expert

Q: The third photo has color swatches on 4 skin tones but none of them are labeled/coded! Where can I find this information? Virtual try-on does not work because my lip pigmentation does not match my skin tone.

submitted by Lisa - 1 year ago

  • A: Hi there, Thank you for your message! We would recommend visiting one of our in-store locations and using our store locator tool available at https://www.milanicosmetics.com/pages/store-locator for the most accurate match based on your natural lip tone. That way, you can see the shades in person and find the perfect one for you! XO, Milani

    submitted byMilani Team - 1 year ago
    Brand expert

Q: Does the lip gloss have a scent

submitted by Kb - 2 years ago

  • A: Hi there, thanks for your question. The Keep It Full Lip Plumper is not intended to be scented.

    submitted byhealthshopper - 2 years ago

Q: What color for fair skin and 70 years old

submitted by Sherrie - 2 years ago

  • A: Hi there, please reach out to us at customerservice@milanicosmetics.com for further assistance with a shade recommendation.

    submitted byhealthshopper - 2 years ago

Q: does it also plump your lips

submitted by shawarma - 7 years ago

  • A: Our Keep It Full Nourishing Lip Plumper has a non-sticky formula that seals in moisture with hyaluronic acid to smooth and plump the appearance of lips

    submitted byMilani Team - 7 years ago
    Brand expert
See all questions (6)

Additional product information and recommendations

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Guests are saying

This lip plumper offers a delightful minty sensation and a beautiful range of colors that enhance the natural beauty of your lips. Guests appreciate its non-sticky formula, long-lasting shine, and moisturizing properties. While some may not experience significant plumping, the overall texture and finish make it a favorite for daily wear. With a variety of shades available, it caters to different skin tones and preferences, making it a versatile addition to any makeup collection.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 1140 reviews
    easy to apply: 4.56 out of 5
    easy to remove: 4.52 out of 5
    long lasting: 3.43 out of 5
    quality: 3.66 out of 5
    value: 3.69 out of 5
    65% would recommend
    115 recommendations
    5 out of 5 stars
    7 September, 2026
    originally posted on Milani

    Wonderful

    Love the product it keeps my lips moist and it last a long time.
    Did you find this review helpful?
    5 out of 5 stars
    12 August, 2026
    originally posted on Milani

    Light color, nice shimmer and shine

    I bought this through the Ipsy Glam bag company, and I really like it! Smells great, it has a lasting minty fresh feel after applying. It has the normal lip gloss feel, but not too heavy or sticky. The 03 Prismatic Peach is a very subtle light natural color with a pretty shimmer (not chunky glittery) to it! This would work for numerous skin tones.
    Kknight70
    2 guests found this review helpful. Did you?
    4 out of 5 stars
    12 August, 2026Verified purchase
    • Skin type: Normal
    • Skin tone: Medium

    Its okay.

    Not seeing the pumping but it’s a pretty color.
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 3 out of 5
    quality: 3 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    6 August, 2026
    originally posted on Milani

    Favorite lip

    Love the lip plumpers, my favorites for nighttime and daytime. My lips always feel full and moisturize.
    Blee
    Did you find this review helpful?
    4 out of 5 stars
    24 July, 2026
    originally posted on Milani

    (no review title)

    It's very pretty. Burns a little. I do like it for plumping.
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    6 June, 2026

    Not good. Tastes so awful

    Awful tastes disgusting
    1 reply from Milani Team team - 4 months ago
    Hello, Thank you for sharing your feedback. We’re sorry to hear this product didn’t meet your expectations. That’s never the experience we want for our customers. We’d love the opportunity to learn more and help make this right. Please reach out to customerservice@milanicosmetics.com with your order details so we can assist further. Best, Milani cosmetics
    Brookh
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 April, 2026Verified purchase

    (no review title)

    This Milani Soft Rose lip plumper is a must have! I love this color so much, this is my second tube.
    1 reply from Milani Team team - 5 months ago
    We truly appreciate your support and hope you continue enjoying your Milani favorites
    ktaft
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    20 April, 2026
    originally posted on Milani

    SOFT ROSE FOR THE WIN!!!

    I honestly don’t mind that the lip gloss isn’t so plumping it doesn’t taste nasty and it cools my lips. I love the color I think is more pigmented than listed but I love that. It’s also buildable!!! I’m in love with the shade soft rose
    Chymua_
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    4 March, 2026Verified purchase
    • Skin type: Combination
    • Skin concern: Aging
    • Skin tone: Light

    (no review title)

    Love this lip gloss
    Maureen
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    24 February, 2026
    • Skin tone: Light
    • Skin type: Normal

    Wouldn't Suggest

    It didn’t work for me, didn’t plump up my lips any and it’s sticky.
    1 reply from Milani Team team - 7 months ago
    Hello, and thanks so much for taking the time to contact us. We're so sorry to hear this product did not meet your expectations. Please feel free to email us at customerservice@milanicosmetics.com to share any further questions or concerns.
    Ashley
    Did you find this review helpful?
    5 out of 5 stars
    14 February, 2026Verified purchase

    Milani Lipstick

    I have been using this lipstick for years and think it's great.
    Andi W
    Did you find this review helpful?
    5 out of 5 stars
    5 February, 2026
    originally posted on Milani

    Plump it up!

    Okay, I actually loved this! This shade of pink is absolutely gorgeous and the little tingle I feel really goes pump up my lips! I love it
    Dizz
    Did you find this review helpful?
    5 out of 5 stars
    5 February, 2026Verified purchase
    • Eye color: Hazel
    • Skin tone: Light
    • Hair color: Brunette
    • Skin type: Combination

    Milani Keep it Full - Rosewood

    This is a perfect cool mauve tone (color 13 Rosewood). Slight minty scent and feel - not at all uncomfortable. Will buy over and over.
    Mandy
    Did you find this review helpful?
    5 out of 5 stars
    1 February, 2026
    originally posted on Milani

    Addicted

    This is the 4th plumping gloss I've purchased. Milani has 5 star quality products at a very reasonable price. I will definitely purchase more in the future.
    Jennifer
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    31 January, 2026
    • Skin concern: Uneven skin tone
    • Skin tone: Medium
    • Skin type: Oily
    • Eye color: Brown
    • Hair color: Brunette

    Don't waste your money.

    Does not plump limps ! Has a cooling sensation but does nothing . First time using
    1 reply from Milani Team team - 7 months ago
    Hello, and thanks so much for taking the time to contact us. We're so sorry to hear this product did not meet your expectations. Please feel free to email us at customerservice@milanicosmetics.com to share any further questions or concerns.
    Fun
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    31 January, 2026
    originally posted on Milani

    Awesome lipgloss

    Love the color and shine of the lipgloss. Stays on all day no need to add on extra.
    Breyah
    Did you find this review helpful?
    4 out of 5 stars
    24 January, 2026
    originally posted on Milani

    lip gloss

    [This review was collected as part of a promotion.] nice product, little plumping, pretty good staying power
    adrian
    Did you find this review helpful?
    5 out of 5 stars
    29 December, 2025
    originally posted on Milani

    best yet

    I shared mine with my daughter and she wanted some. We really like it and use it everyday.
    Uma
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    25 December, 2025
    originally posted on Milani

    Use it everyday !

    [This review was collected as part of a promotion.] Great lipgloss, thick and shiny! Really plumps lips as well
    Carolyn S
    Did you find this review helpful?
    5 out of 5 stars
    20 December, 2025
    originally posted on Milani

    One of my fav glosses

    I love the color and shine. Makes my lips a bit tingly.
    ladyreb
    Did you find this review helpful?

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