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Maximum Strength Diaper Rash Paste - 16oz - up&up™ - 2 of 3Maximum Strength Diaper Rash Paste - 16oz - up&up™ - 3 of 3
Maximum Strength Diaper Rash Paste - 16oz - up&up™ - 1 of 3

Maximum Strength Diaper Rash Paste - 16oz - up&up™

1 Question
$9.99

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At a glance

About this item

Highlights

  • Diaper rash paste
  • Contains 40% Zinc Oxide
  • Helps treat and prevent diaper rash
  • Protects chafed skin and seals out wetness up to 12 hours
  • Pediatrician tested
  • Hypoallergenic
  • 16oz

Description

Provide gentle care to your baby's diaper problems with this Maximum Strength Diaper Rash Paste from up&up™. Formulated with 40% Zinc Oxide, this rash paste seals out wetness, preventing diaper rash and protecting chafed skin. Packed in a 16-ounce jar, it offers up to 12 hours of protection. Plus, this pediatrician-tested rash paste is hypoallergenic to suit most skin types.

up&up™: We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.

Satisfaction guaranteed – Love it or your money back.
Suggested Age: 0-3 Years
Health Facts: Paraben-Free, Contains Zinc Oxide
Product Warning: Keep out of reach of children
Product Form: Paste
Package Quantity: 1
Features: Pediatrician Tested, Soothing
TCIN: 94740815
UPC: 199579000006
Item Number (DPCI): 007-08-2958
Origin: Assem USA w/foreign/dom. parts
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Active ingredients

zinc oxide' '40.0%

Purpose

Skin protectant

Uses

Uses helps treat and prevent diaper rash, protects chafed skin due to diaper rash and helps seal out wetness

Directions

Directions change wet and soiled diapers promptly, cleanse the diaper area, allow to dry, apply ointment liberally as often as necessary, with each diaper change, especially at bedtime or anytime when exposure to wet diapers may be prolonged

Other information

Other information store between 20° and 25°C (68° and 77° F)

Inactive ingredients

petrolatum, cod liver oil, lanolin, zea mays (corn) starch, glycerin, sorbitan sesquioleate, beeswax, tocopheryl acetate, fragrance

Shipping details

Estimated ship dimensions: 3.39 inches length x 3.41 inches width x 3.62 inches height
Estimated ship weight: 1.11 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Does the jar have a seal under the lid?

submitted by Q4T - 5 months ago

  • A: No seal. I don’t need 20 characters

    submitted byExasperated consumer - 2 months ago
See all questions (1)

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4.0 out of 5 stars with 25 reviews
66% would recommend
15 recommendations
2 out of 5 stars
Thumbs up graphic, would recommend
18 September, 2026

Excellent but not marked FSA as it should due to active ingredience

Excellent cream, however it should be marked as FSA ELIGIBLE but it's not.
julie
Did you find this review helpful?
4 out of 5 stars
Thumbs up graphic, would recommend
18 September, 2026
originally posted on Sozie
Image

Very Maximum Strength Bum Rash Paste

[This review was collected as part of a promotion.] This bum paste definitely works. It is very thick to keep out moisture and avoid chaffing. Not like traditional bum rash cream. The only downfall is the only way to get it off during diaper changes is to actually wash baby’s bum. Baby wipes and just water is not getting it out. But it totally does its job. There is also no safety seal which is very disappointing. Cures rash in just one use!
soziebadishhaish
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
17 September, 2026
originally posted on Sozie
Image

A very good product for kids

[This review was collected as part of a promotion.] This fits so well to my sons needs at diaper time. I love how the formula works. I would recommend to friends and family to try it out for themselves. I give it a 10 out of 10 for coverage and feeling confident. I want to see if they have other options of creams, or skincare/ lotion for us to give a try.
soziemimi451
Did you find this review helpful?
2 out of 5 stars
Thumbs down graphic, would not recommend
17 September, 2026
originally posted on Sozie
Image

Max strength diaper rash paste

[This review was collected as part of a promotion.] When I opened the past, I was shocked that there was no safety seal. There was no sealing plastic around the jar or underneath the lid. It’s pretty alarming and made me hesitant to use. When I touched it, it was much thicker and felt oiler than what I am used too and it was difficult to wash off of our hands .
soziekqueen
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
16 September, 2026
originally posted on Sozie
Image

Solid diaper rash paste

[This review was collected as part of a promotion.] This diaper rash paste from up and up is very useful and you get a lot in a jar for the price so the quality is definitely there. The product is thick but easy to use and while it does have the normal diaper rash smell it’s not overbearing. I like that it’s 40 percent zinc oxide for the skin protectant side of it and that it’s pediatrician tested and hypoallergenic. I would totally recommend this to anyone.
sozielucysmom33
Did you find this review helpful?
5 out of 5 stars
15 September, 2026Verified purchase

(no review title)

Beats the brand competition on price & quality- spreads easily, large tub & oz size.
Ferver Cleansing Milk
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
13 August, 2026Verified purchase

Generic, but GREAT!

Love this comes in generic and works just as well! we have had to buy the jar multiple times and you really get a good deal. This is a staple we keep at home with our babies. we have tried other brands and have found this one works the best
LoveTarget
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
16 July, 2026Verified purchase

(no review title)

Shouldn’t be considered hypoallergenic if it has fragrance. Also the 40% zinc is misleading. The consistency doesn’t provide much of a barrier protection.
Exasperated consumer
Did you find this review helpful?
3 out of 5 stars
Thumbs down graphic, would not recommend
30 June, 2026Verified purchase

(no review title)

It’s scented, which is unnecessary. It also does not clear. Rash is the way other ointment do.
Hayv
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
22 June, 2026Verified purchase

Like the paste, jar needs safety seal

We like the paste and buy a lot in the tubes but without a safety seal we won’t be buying the jar
TT
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
30 May, 2026

Lack of safety seal is an issue

I have bought this diaper cream for years in the original tube. Thought the larger size was a great idea, but then I opened it after I bought it and brought it home and realized there was no safety seal. No baby product should ever come without one, in confused why the tubes have a seal and the jar does not. I will not be buying it again without one.
Leigh
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
19 April, 2026
originally posted on Sozie
Image

Great quality barrier cream

[This review was collected as part of a promotion.] This smells just like other brands that I have used before. The consistency is thick and definitely helps seal in moisture as well as help prevent chafing. It would be nice if it came in a tube that was easier to squeeze out. I recommend getting one of the diaper paste spatulas as it's tricky to wash off
soziebanditdad
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
14 April, 2026
originally posted on Sozie
Image

Maximum Strength Diaper Rash Paste

[This review was collected as part of a promotion.] This is a 16 ounce jar/tub of diaper rash paste. This is a really thick paste that cures diaper rash in just one use. We always apply this when we see even the smallest bit of redness pop up, and it’s completely gone by the next change. It does leave stains like a water mark if you get it on clothes otherwise no other negative remarks.
soziemarie123
Did you find this review helpful?
3 out of 5 stars
9 April, 2026Verified purchase

No saftey seal??

Love that this cream comes in a larger size container now. But I felt very uneasy when I opened the container and there was no safety seal. The smaller tubes always have a safety seal. The outside of the container also had cream all over it.
Nicole
4 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
1 April, 2026
originally posted on Sozie
Image

Maximum Strength Diaper Rash Paste

[This review was collected as part of a promotion.] This is a really affordable jumbo size diaper rash paste. We have used this paste by Up & Up in the past, in the smaller tube. We were so excited to see this in a large size. It works really well to clear up diaper rashes, even the worst of them. It is similar to the name brand paste at a fraction of the cost.
sozielazyleo
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
1 April, 2026
originally posted on Sozie
Image

The best diaper cream!!!!

[This review was collected as part of a promotion.] The up&up Maximum Strength Diaper Rash Paste is a favorite in our house! I love that they offer this huge 16oz tub where every last bit can be cleaned out as to not waste any product. This paste is thick, virtually scentless, and works very well. After a few thick applications, my daughters rash is always gone and I know she loves it because she asks for her “paste” at almost every change. Great product and awesome price - customer for life!
soziesarahwalz517
Did you find this review helpful?
4 out of 5 stars
Thumbs up graphic, would recommend
29 March, 2026
originally posted on Sozie
Image

So far it’s been effective

[This review was collected as part of a promotion.] It’s a solid, good sized tub of diaper rash cream that seems to be effective for my little (who has sensitive skin) at fighting redness and irritation. The cream is of typical consistency albeit a slightly bit more runny than tube creams. As a parent, I appreciate that it doesn’t leave an annoying residue on my fingers after washing it off (which is a plus!).
soziebananataco24
Did you find this review helpful?

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