KPop Demon Hunters HUNTR/X Rumi Golden Singing Doll in Removable Outfit and 5 Posable Joints
$31.99
In Stock
WARNING: choking hazard - small parts. Not for children under 3 yrs.
Eligible for registries and wish lists
About this item
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Guests are saying
The Rumi singing doll has captured the hearts of many guests, showcasing impressive details that mirror the character from the movie. With articulated body parts and vibrant purple hair, this doll not only looks stunning but also sings snippets of the popular song 'Golden.' Guests appreciate the quality and durability, making it a perfect gift for imaginative play. However, some guests noted the song's short clips and the difficulty in removing the jacket as minor drawbacks.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 91 reviews
broad age appeal: 4.83 out of 5
quality: 4.67 out of 5
value: 4.67 out of 5
91% would recommend
24 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
18 September, 2026Verified purchase
beautifull!
my little daughter love it her Rumi🥰
5 out of 5 stars
Thumbs up graphic, would recommend
9 September, 2026Verified purchase
Gorgeous rumi
She’s beautiful, so glad I ordered when I did as she’s a birthday gift and she’s sold out in all the store near me! She arrived quick and happy with her
5 out of 5 stars
4 September, 2026
originally posted on Mattel Shop
Amazing toy!
[This review was collected as part of a promotion.] My daughter LOVES this toy! When she saw it she went nuts. She was so excited she sang some of golden, then i pulled the tab in the back and it sang the whole song. She went nuts! Shes had it 3 or 4 days and hasnt stopped playing with her!
5 out of 5 stars
4 September, 2026
originally posted on Mattel Shop
So fun.
[This review was collected as part of a promotion.] This doll is so fun. My daughter loves K-pop demon hunters and this doll signs a song. Has her favorite outfit and the doll even has the tattoos that rumi has in the movie. Highly recommend this doll.
5 out of 5 stars
3 September, 2026Verified purchase
(no review title)
Love it
5 out of 5 stars
Thumbs up graphic, would recommend
3 September, 2026Verified purchase
Nice For Any KPop Fan.
I got this for my granddaughter and she loves it. It is well made, very colorful, and works perfect!
5 out of 5 stars
2 September, 2026
(no review title)
My operator was very kind, helpful and patient😀
3 out of 5 stars
Thumbs up graphic, would recommend
1 September, 2026Verified purchase
Kpop doll.
It doesn't sing hardly any. Just like one line.
5 out of 5 stars
30 August, 2026
originally posted on Mattel Shop
Sing it Rumi
[This review was collected as part of a promotion.] As soon as Rumi joined our household she hasn’t stopped singing! Rumi has beautiful detail and an impressive “voice.” She sings a short clip from “Golden.” She has “fixed” joints so she is unable to fully reenact movie scenes much to my daughter’s disappointment. Despite the minor disappointment Rumi performs daily concerts to her adoring fans (various dolls and stuffed animals) orchestrated by my 5 year old. Rumi has stepped up my daughter playtime with her gorgeous outfit and beautiful voice.
5 out of 5 stars
30 August, 2026
originally posted on Mattel Shop
Well done fan favorite
[This review was collected as part of a promotion.] Rumi is a crowd favorite. My kids and their cousins are all obsessed with this Barbie. Her music sounds great, which is good because that button is being pressed all day long. Her outfit is also super well made… she’s constantly getting dressed and undressed and everything is still in perfect condition.
5 out of 5 stars
30 August, 2026
originally posted on Mattel Shop
Golden
[This review was collected as part of a promotion.] This rumi doll is incredible. The singing sounds just like the character in the movie. The volume is loud enough to hear the words clearly when playing but it’s not overly loud to be considered noisy. The clothes are good quality and extremely stylish like that movie. The material on the doll is great and very easy to play with.
5 out of 5 stars
Thumbs up graphic, would recommend
28 August, 2026
Thank you target
Love it and the sing is beautiful
5 out of 5 stars
Thumbs up graphic, would recommend
28 August, 2026Verified purchase
Beautifully made and reasonably priced
Love it! Been waiting a whole year for these dolls to come out. My 5 year old was estatic! Mattel did a good job on the details and we appreciate the articulated body parts. Looks just like Rumi on the movie
1 out of 5 stars
Thumbs down graphic, would not recommend
27 August, 2026Verified purchase
Disappointed
The doll itself is pretty. The jacket is very hard to remove. The song sounds nice but the fact that it is three short clips instead of the whole song is disappointing. My granddaughter is singing along and it just cuts off. Not what I expected and for the cost I think they could have had it play the whole song. The elbows and knees do not bend. Mattel I think you could do better.
5 out of 5 stars
Thumbs up graphic, would recommend
27 August, 2026Verified purchase
(no review title)
I was surprised by the addition that the song was added
5 out of 5 stars
27 August, 2026
originally posted on Mattel Shop
We love k-pop!
[This review was collected as part of a promotion.] This is such a fun doll! She looks just like the movie and sounds the same too! All of the details are just like the movie, even her amazing purple hair! She sings the song in 3 different parts that play when you push her chest. The sound is good and not too loud.
5 out of 5 stars
26 August, 2026
originally posted on Mattel Shop
A great toy for any K-pop fan!
[This review was collected as part of a promotion.] This toy is wonderful! My son loves it! He was so excited to hear her singing also. My sons are huge K-pop demon hunter fans and this toy was a big hit. My youngest even made a toy stage for her to stay in when not being played with.
5 out of 5 stars
20 August, 2026
originally posted on Mattel Shop
My daughter loves this doll
[This review was collected as part of a promotion.] The doll is very accurate she looks just like the movie. She is very detailed down to the markings on her arms. Her hair is a very vibrant shade of purple. Her outfit is cute. She is posable which is a plus. The song comes out very clear and it has just the right volume.
5 out of 5 stars
19 August, 2026
originally posted on Mattel Shop
Amazing pop culture toy
[This review was collected as part of a promotion.] This is the highest detailed figure of its size that I have seen. It also sings the popular song! The hair quality and design is flawless and resembles the movie character perfectly. My daughters were full of joy playing with them.
5 out of 5 stars
19 August, 2026
originally posted on Mattel Shop
The best surprise
[This review was collected as part of a promotion.] This is such a great doll for any Rumi fan. The best part, the big reveal, under her jacket… she has patterns!!!! Make sure you take her off demo mode so you can listen to full songs, not the same clip over and over a million times lol.