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General Mills Chex Breakfast Cereal - 2 of 4General Mills Chex Breakfast Cereal - 3 of 4General Mills Chex Breakfast Cereal - 4 of 4
General Mills Chex Breakfast Cereal - 1 of 4

Chex Gluten Free Rice Breakfast Cereal - 12oz - General Mills

14 Questions
$3.99 ($0.33/ounce)

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At a glance

About this item

Highlights

  • BREAKFAST CEREAL TO KIDS SNACKS: Crunchy lattice squares made with oven toasted whole grain rice that seamlessly go from a simple addition to breakfast to snack mix to dessert
  • DELICIOUSLY EASY RECIPES: A key ingredient in homemade Original Chex Mix and Muddy Buddies; Toss some in your favorite recipes for trail mix, pub mix, party mix, and more
  • GLUTEN FREE: Gluten free cereal with no high fructose corn syrup and no artificial flavors or colors; Good source of 12 vitamins and minerals; Great for whipping up gluten free snacks
  • WHOLE GRAIN: 17g of whole grain per serving (at least 48g recommended daily); Keep a box of Chex squares in your pantry for a quick breakfast food or recipe ingredient that's ready at a moment's notice
  • CONTAINS: One cardboard box of crunchy Rice Chex Cereal, Gluten Free Breakfast Cereal, Made with Whole Grain, 12 oz; Perfect for instant snacking, or a part of breakfast and meals

Description

Open delicious possibilities with Rice Chex Cereal! These crunchy lattice squares made with oven toasted whole grain rice easily go from a cereal bowl to a main ingredient in snack recipes. Each gluten free serving has 17g whole grain* and no high fructose corn syrup or artificial flavors or colors. It's also a good source of 12 vitamins and minerals. Enjoy tasty versatility by trying this rice cereal with milk as part of a quick breakfast, or turning it into one of our many Chex mix recipes. Simply combine Rice Chex with Corn Chex, Wheat Chex, pretzels, bagel chips, mixed nuts, and a blend of buttery seasoned goodness in the iconic Original Chex Mix recipe. Chex cereal is also a base for simple dessert recipes the whole family can make. Muddy Buddies is the classic chocolate and peanut butter coated Chex squares that are then covered in powdered sugar. Make Chex squares a crispy ingredient in gluten free snacks and party appetizers. Create trail mix for an on the go treat or after school snack. Use the cereal squares in homemade desserts, cereal bars for a kids birthday party, or game day pub mix. From a quick breakfast food to kids snacks to party mix, Rice Chex is a part of General Mills cereals, known for spreading goodness from tots to grown-ups. *At least 48g recommended daily. Contains one cardboard box of crunchy Rice Chex Cereal, Gluten Free Breakfast Cereal, Made with Whole Grain, 12 oz; perfect for instant snacking, or a part of breakfast and meals.

Serving Size: 1.33 cup

Serving Per Container: About 8

Amount 1-1/3 cup (40g) of Rice Chex

Calories: 150
% Daily Value*
Total Fat 1grm1%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Cholesterol 0mg0%
Sodium 310mg13%
Total Carbohydrate 35grm13%
Dietary Fiber 2grm5%
Total Sugars 3grm0%
Added Sugars 3grm6%
Protein 3grm0%
Vitamin D 4mcg20%
Calcium 130mg10%
Iron 14.4mg80%
Potassium 0mg0%
Folic Acid 45mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Amount

Calories: 210
% Daily Value*
Total Fat 1grm1%
Cholesterol 5mg1%
Sodium 390mg17%
Total Carbohydrate 44grm16%
Total Sugars 12grm0%
Protein 9grm0%
Vitamin D 6.2mcg30%
Calcium 350mg25%
Potassium 370mg8%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

whole grain rice, rice, sugar, salt, molasses, vitamin e (mixed tocopherols) added to preserve freshness. vitamins and minerals: tricalcium phosphate, iron and zinc (mineral nutrients), vitamin c (sodium ascorbate), a b vitamin (niacinamide), vitamin b2 (riboflavin), vitamin b6 (pyridoxine hydrochloride), vitamin b1 (thiamin mononitrate), vitamin a (palmitate), a b vitamin (folic acid), vitamin b12, vitamin d3.
Features: No Artificial Sweeteners, No Synthetic Colors, No High Fructose Corn Syrup, No Artificial Flavors, No Hydrogenated Oil, Whole Grain, No Artificial Colors
Dietary Needs: Low Fat, 0 Grams Trans Fat, Gluten-Free, Low Cholesterol, Cholesterol Free, Kosher
State of Readiness: Ready to Eat
Package Quantity: 1
TCIN: 14767098
UPC: 016000487949
Item Number (DPCI): 231-00-0340
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
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Shipping details

Estimated ship dimensions: 11.98 inches length x 7.68 inches width x 2.76 inches height
Estimated ship weight: 0.99 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: is this brown rice or white?

submitted by Mojo - 6 years ago

  • A: Disagree with previous answer. If was brown rice would state such. It is white rice.

    submitted byFloridaman - 3 years ago

  • A: The cereal contains both brown (whole grain) and white rice.

    submitted byPublished by General Mills - 6 years ago
    Brand expert

Q: If this cereal contains corn, which you say it does, why isn't it mentioned as an allergen?

submitted by Kathee - 1 year ago

  • A: corn is not a FDA recognized top allergen in the US and therefore isn't required to be listed under an allergen statement.

    submitted byMjb - 11 months ago

Q: nutrients please, calories, carbs, fiber, sugar

submitted by Kromiah - 4 years ago

  • A: Hi Kromiah - For a single 43g serving, this product contains 180 Calories, 35g Total Carbohydrate, 2g of Dietary Fiber, 10g Total Sugar and 10g Inc. added Sugar. Hope this information helps.

    submitted byPublished by General Mills - 3 years ago
    Brand expert

Q: Is the cereal rice or corn Chex as the base?

submitted by Redda - 4 years ago

  • A: This is a sweetened corn cereal. Thanks for the question!

    submitted byPublished by General Mills - 4 years ago
    Brand expert

Q: does this item contain genetically modified ingredients?

submitted by Jim - 5 years ago

  • A: Products often contain GM/BE ingredients in the U.S., not because companies seek to use GM/BE ingredients, but because GM/BE crops are so common in the U.S. food supply. Bioengineered seeds have been approved by global food safety agencies and widely used by farmers in food crops for almost 20 years. Today, if an American food or beverage product lists corn, soy, canola, cottonseed or beet sugar as an ingredient and the product is not organic, it likely contains GM/BE ingredients. We do offer consumers a non-GMO choice with organic brands in most of our major U.S. product lines.

    submitted byPublished by General Mills - 5 years ago
    Brand expert

Q: hi. is this product GMO free?

submitted by Mom - 6 years ago

  • A: Hello, If our product is made using genetically modified ingredients, we disclose that on our packaging, and it will be printed below the ingredient list based on product formula. Thanks,

    submitted byPublished by General Mills - 5 years ago
    Brand expert

Q: I want to buy this cereal. So Is it halal?

submitted by Umme - 6 years ago

  • A: While we don’t certify for Halal, Chocolate Chex does not contain alcohol or animal derived ingredients beyond vitamin D3 (which is derived from lanoin, the natural oil contained in sheep's wool).

    submitted byPublished by General Mills - 6 years ago
    Brand expert

Q: how much sugar is in this cereal

submitted by youngathrt - 6 years ago

  • A: There is 9g of sugars per 1 cup serving.

    submitted byPublished by General Mills - 6 years ago
    Brand expert

Q: How many calories per serving

submitted by Pinkmoo - 7 years ago

  • A: 170 calories per cup

    submitted byNatalie - 7 years ago

Q: Has Has GM discontinued making Wheat Chex?

submitted by FranK - 9 years ago

  • A: I don't think so. I bought a box at my Target a few weeks ago. I see it can be bought online at target.com.

    submitted bySW - 9 years ago
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Guests are saying

Guests appreciate the variety of Chex cereals, particularly highlighting the cinnamon and peanut butter flavors for their perfect balance of sweetness and crunch. Many enjoy using them in recipes or as snacks, especially for gluten-free diets. However, some guests express disappointment over changes in flavor and size, wishing for the return of previous favorites. Overall, Chex cereals offer a versatile and enjoyable option for breakfast or snacking.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 6066 reviews
    quality: 4.54 out of 5
    taste: 4.57 out of 5
    value: 4.25 out of 5
    85% would recommend
    308 recommendations
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    22 September, 2026Verified purchase

    So so

    Very bland
    Teen boy
    quality: 3 out of 5
    taste: 2 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    8 September, 2026Verified purchase

    (no review title)

    my husband loves these and target is the only store we have found that carrys them. he was soo excited when I found them
    Amy
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    3 September, 2026
    originally posted on chex.com

    Not the same Chex you grew up with

    Doesn't taste like the Wheat Chex I remember. In fact, it doesn't really taste like anything. The pieces are flat and condensed now. The basketweave, airy texture is literally one of the main selling point of any Chex cereal. Disappointing.
    Jess2112
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    27 August, 2026Verified purchase

    (no review title)

    One star for the crunch, but otherwise a thumb down for Chex on this flavor. Waxy, chemical tasting with an after taste that lingers. Please bring back the strawberry flavor from years ago, it was 100% better than this flavor.
    Jen
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 August, 2026Verified purchase

    (no review title)

    Perfect Chex cereal that gives excellent ratio of cinnamon sugar coated Chex pieces with regular cereal pieces.
    quality: 5 out of 5
    taste: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    14 August, 2026Verified purchase

    (no review title)

    Love the balance of peanut and sweetness
    BullseyeAdmirer
    Did you find this review helpful?
    5 out of 5 stars
    14 August, 2026
    originally posted on chex.com

    Rice chex

    Rice Chex is the best cereal but the Chex keep getting smaller and smaller.
    33sue
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 August, 2026Verified purchase

    (no review title)

    Not too sweet. Perfect amount of crunch.
    quality: 5 out of 5
    taste: 5 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    10 August, 2026Verified purchase

    Snack

    My favorite snack during the day to munch on
    Phyl
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs up graphic, would recommend
    2 August, 2026Verified purchase

    Expired

    I ordered these for delivery. When I got them, they expire in less than a month. They had a Christmas logo on the box. And it’s July!
    Trance40
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    30 July, 2026
    originally posted on chex.com

    Please Come Back to Canada

    Please come back to Canada. You'll get 5 stars upon the return and I really want it to be more convenient for my celiac butt to have the best cereal going.
    CanadaDreams
    Did you find this review helpful?
    3 out of 5 stars
    30 July, 2026
    originally posted on chex.com

    Where are they

    Where is the corn Chex in Toronto? Why are you discontinuing them?
    1 reply from Chex team - 24 days ago
    Hi Toddy - We always hate to disappoint, but Corn Chex is discontinued in Canada. We'll let our team know that you're missing it. Thank you.
    Toddy
    Did you find this review helpful?
    5 out of 5 stars
    27 July, 2026
    originally posted on chex.com

    So grateful for tasty, affordable, allergen free!!

    Thank you Sooo much for making a toasted and tasty options for those of us who cannot have any gluten (including gluten-free oats) or soy or dairy!! There are so few options for us, and hardly anything that is also affordable. I am grateful for Rice.Chex!
    Lili
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    27 July, 2026Verified purchase

    Celiac friendly taste good

    So good
    Mimi
    quality: 5 out of 5
    taste: 5 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 July, 2026Verified purchase

    still good

    still good. always have been good. great value
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    24 July, 2026
    originally posted on chex.com

    Mourning the loss of a good cereal.

    I bought Rice Chex to make my version of Rice Crispy Treat. Our family loved the different shaped rice cereal for the classic recipe. The Rice Chex’s taste NASTY! Like cardboard. My husband thought they were super old when he tasted the treat. We had to throw out the Rice Chex Treat. Whatever you did to the good old Rice Chex cereal is a shame. We’ll never buy them again. Way to go killing a favorite cereal.
    Jody245
    Did you find this review helpful?
    2 out of 5 stars
    18 July, 2026
    originally posted on chex.com

    Sadly feel the quality is changing

    I am so dissapointed that the chex have shrunk in size. I am a gluten free mom for like 15 years now, and I relied on my chex to always be the same and as satisfying and delicious as the first time I descovered their gluten free goodness. The latest box I had made me so dissapointed. Flavor is pretty good, but it’s different, and the chex size feels so small compared to the other chex I’ve experienced. What’s up GM?
    simp12
    Did you find this review helpful?
    5 out of 5 stars
    4 July, 2026
    originally posted on chex.com

    I love Wheat Chex.

    Wheat Chex are my breakfast cereal for as long as I can remember. I love them with banana and wheat germ. I notice they are not as available as they once were. I hope I can still find them in the future. I eat them every day and enjoy them very much!
    Kathy
    Did you find this review helpful?
    3 out of 5 stars
    3 July, 2026
    originally posted on chex.com

    Where's the chocolate?

    Where's the chocolate? I like Chex because it is gluten free and I love chocolate. Your cereal use to be so good. Why take away the chocolate or most of it, I should say.
    Dayna
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 July, 2026Verified purchase

    (no review title)

    My favorite cereal!
    Teacherdeb
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

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