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Color Oops Extra Strength Hair Color Remover - 4 fl oz - 2 of 4Color Oops Extra Strength Hair Color Remover - 4 fl oz - 3 of 4Color Oops Extra Strength Hair Color Remover - 4 fl oz - 4 of 4
Color Oops Extra Strength Hair Color Remover - 4 fl oz - 1 of 4

Color Oops Extra Strength Hair Color Remover - 4 fl oz

80 Questions
$10.99

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At a glance

About this item

Highlights

  • Removes oxidative as well as difficult artificial hair colors hair color in an easy 1 step application
  • Bleach-free, ammonia-free with aloe vera that nourishes and adds shine
  • Soy protein strengthens and helps mend brittle, over-processed hair
  • Safe and gentle to use every time you re-color your hair, takes only 20 minutes
  • IDEAL FOR: Hair that has been colored with a regular, oxidative (mixed with developer) dye. Best used to create a clean slate allowing you to easily re-color hair or transition to a new shade

Description

Color Oops Extra Strength Hair Color Remover is the safest and most effective way to reverse an undesirable hair color application in just 20 minutes! Color Oops corrects your hair color by shrinking the dye molecules, allowing you to simply wash them away.
Our unique formula is bleach-free and ammonia-free; Color Oops will not have the damaging effects of bleach or ammonia based products. Color Oops Extra Strength is formulated to remove the most difficult colors and color build-up, yet gentle enough that you can re-color your hair the same day.

Color Oops Extra Strength removes artificial color from hair that has become too dark. For instance: if your hair was blonde and you applied a brown color that is too dark, Color Oops can be used to get your hair back to a blonde shade.
Color Oops can also be used to remove artificial color from hair that was lightened but became off-tone. For instance: if you have naturally brown hair and used an ash blonde color and your hair is now blonde with a green tint, Color Oops will remove the green tint, but your hair will remain blonde.
Hair Type: All Hair Types
Number of Pieces: 3
Health Facts: Aluminum-Free, Ammonia-Free
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Includes: Cap, Applicator, Gloves
Beauty Purpose: Tone Correction
Processing Time: 20 minutes
Features: Bleach-Free
TCIN: 14390804
UPC: 857169101020
Item Number (DPCI): 063-01-0823
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

part 1: water, sodium hydrosulfite, fragrance, polysorbate 80, hydroxyethylcellulose, cocamidopropyl hydroxysultaine part 2: water, citric acid, cocamidopropyl hydroxysultaine, xanthan gum.

Shipping details

Estimated ship dimensions: 3.11 inches length x 3.44 inches width x 6.86 inches height
Estimated ship weight: 0.44 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: I used color oops Mon,& it did not take all the processed color out. It left it an odd orange reddish color. Im trying to go from red to my natural blonde color. How soon can I use color oops again?

submitted by Karen - 9 years ago
  • A: Hi there!!! So this particular product is for lifting color not removing it. For example: my hair is blue right now, if I use this- it will bring my deep blue to a light blue because that is the base of my hair color right now. Just like the red goes orange- because it's the base color for your red hair. As far as when to use it again, I use it same day if needed.

    submitted byListie - 9 years ago
  • A: Color Oops can be used twice in a day but we suggest to wait an additional day. When coloring hair, a mixture of artificial hair color and hydrogen peroxide (oxide/developer) are used to deposit color into the hair. At the same time it is depositing color, the hydrogen peroxide (oxide/developer) can lighten the natural pigment your hair. Therefore, even though you may be coloring darker, your natural pigment may be altered. When color Oops is applied and the artificial color is removed, what is left of your natural color will be exposed. If your natural color was altered, you will see a brassy, red or warm color. In this case, you can re-color to your desired color.

    submitted byDeveloplus Product Expert - 5 years ago
    Brand expert

Q: Is enough with one bottle? I have alot of hair or is only with one and thats it

submitted by Me - 4 days ago
  • A: If hair is long and thick we suggest using 2 kits to make sure the hair is evenly saturated.

    submitted byDeveloplus Product Expert - 4 days ago
    Brand expert

Q: Can you leave it on longer than 20 minutes?

submitted by TaraV - 4 months ago
  • A: No, you should not process Color Oops longer than 20 minutes.

    submitted byDeveloplus Product Expert - 4 months ago
    Brand expert

Q: can I use color opps on colored black hair to go to a lighter color

submitted by anle - 4 months ago
  • A: Yes, you can use Color Oops Hair Color Remover to strip away black dye. It works by shrinking the artificial dye molecules so you can wash them out, and it does not contain harsh bleach or ammonia. However, it does not actually "lighten" your hair color; it only removes the artificial black dye. Your hair will likely turn orange or red. Black box dyes are heavily concentrated. After stripping the black, your hair will reveal the underlying brassy pigments.

    submitted byDeveloplus Product Expert - 4 months ago
    Brand expert

Q: Will.this help with color banding?

submitted by Din4 - 7 months ago
  • A: Yes, Color Oops can help with color banding by removing artificial pigment from hair, especially from permanent dye, helping to even out tones. It works best on dark, overlapping, or muddy bands. However, it may not work on all hair types, and you may need multiple applications to fully remove the unwanted color.

    submitted byDeveloplus Product Expert - 6 months ago
    Brand expert

Q: Is this a good product to remove red hair dye

submitted by Kcn214 - 7 months ago
  • A: Yes, Color Oops is an effective, non-bleach product for removing artificial red hair dye, especially permanent or box dye.

    submitted byDeveloplus Product Expert - 6 months ago
    Brand expert

Q: Would I need the color remover if I dyed my hair back to my original color which is black but now I want to dye it again back to brown.

submitted by Crystal - 9 months ago
  • A: Yes, you will likely need a color remover. Because color cannot lift previously dyed black hair to a lighter brown, a color remover (or bleach) is necessary to strip the artificial black pigment first. Using a color remover is recommended over bleach initially as it is less damaging and gently breaks down the dye molecules.

    submitted byDeveloplus Product Expert - 6 months ago
    Brand expert

Q: If my natural hair color was dark brown and I dyed my hair a copper orange/red what color will my hair be after I use this product

submitted by Jamin - 9 months ago
  • A: Using Color Oops Extra Strength on copper/red-dyed dark brown hair will likely result in a light orange, brassy blonde, or light copper-brown color. It removes artificial,, oxidized pigment, bringing your hair back to the lighter, warm-toned shade it was before the color was deposited, rather than your natural dark brown.

    submitted byDeveloplus Product Expert - 6 months ago
    Brand expert

Q: My gray/silver hair is died with Redken Shades EQ Morrocan Sand. Will Oops Extra Strength remove the color?

submitted by SandyB - 11 months ago
  • A: Yes, Color Oops Extra Strength can remove Redken Shades EQ Gloss in Moroccan Sand. While Redken Shades EQ is a demi-permanent color, it is an oxidative dye (mixed with a developer), which is exactly what Color Oops is designed to target by shrinking the dye molecules so they can be washed away.

    submitted byDeveloplus Product Expert - 6 months ago
    Brand expert

Q: Will it remove red dye?

submitted by Reesee - 11 months ago
  • A: Yes, Color Oops is an effective, non-bleach product for removing artificial red hair dye, especially permanent or box dye.

    submitted byDeveloplus Product Expert - 6 months ago
    Brand expert

Additional product information and recommendations

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Guests are saying

This product is designed to effectively remove unwanted hair color, with many guests reporting significant color lifting results. While it can restore hair to a more natural shade, the process requires careful adherence to instructions, particularly the rinsing duration. However, the strong and lingering smell has been a common concern among users, leading to mixed feelings about its overall usability. Guests recommend using a good conditioner afterward to mitigate dryness and odor.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.4 out of 5 stars with 1267 reviews
    effectiveness: 3.35 out of 5
    quality: 3.25 out of 5
    value: 3.38 out of 5
    57% would recommend
    632 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 September, 2026Verified purchase

    (no review title)

    I was scared about the bad reviews. This is the best product ever! I box dyed my hair and it turned out terribly. My husband bought this for me about 30 mins after I rinsed out my box dye. It burned when I put this on so I was nervous that it was going to damage my hair/scalp but it worked amazingly! 10000/10
    Shayle
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    5 September, 2026

    (no review title)

    this product sucks it does not lift your color or remove it.
    Ainsley
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    30 August, 2026Verified purchase

    Good product but REEKS

    If you stick to the instructions, specifically rinsing your hair for 20min, it lifts really nicely. My hair went from being professionally dyed black for years to being a light ginger color. However, it REEKS. The smell lingers and I was gagging. That being said, it does work really well.
    Slipper Fiend
    effectiveness: 5 out of 5
    quality: 4 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    3 out of 5 stars
    Thumbs up graphic, would recommend
    30 August, 2026

    Mixed feelings on it

    I have a lot to say about this… Did it take the dark brown out of my hair? Yes. Did it take all of the red out that I had underneath? no. The smell was literally the worst smell I’ve ever smelled before and it stunk up my entire second floor. My daughter had to light several candles so that it would just be bearable. when you’re rinsing your hair and scrubbing it, the smell gets activated over and over again. The smell was so bad that I would never do this on my hair again. This is so so so drying on the hair that I will probably cut a couple inches off after this so be ready for that. My hair was super healthy before and yet this process really dried it out. Now I’m doing strand tests to see if the bleach will even lift my hair to highlight color before I try it. I will definitely be using a toner to get the brassiness out. Yes, it does work, it lifted my color, quite a few levels, but the smell was so bad that I would never do this again. The moral of the story for me is that I will never do dark box color on my hair ever again.
    GAJ
    effectiveness: 4 out of 5
    quality: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 August, 2026

    (no review title)

    it lighted it a lot might just need two boxes of it though it does stink bad but the results are good
    effectiveness: 4 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    23 August, 2026

    SMELLS SO BAD!!!!

    When I read reviews about how bad this smelt I didn't realize the smell would stay in my hair. It's been 3 months and it still hasn't come out! I've tried everything. Also it didn't even remove my color it only faded it slightly. DO NOT BUY
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 August, 2026

    (no review title)

    This product exceeded my expectations. My hair is originally dark brown, I then bleached it. I then dyed it red with a permanent box dye and on top of that applied bright pink arctic fox dye. This product removed 96% of the red from my hair and left me with a beautiful blonde color. The red I had used was cool toned but this product didn’t leave the blonde orange at all!! Would buy again!! (Warning the smell is horrendous, I would wear a face mask while applying)
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 August, 2026Verified purchase

    Worked great!!

    I’m african american with natural hair, wasn’t sure if I should try this cause I didnt see any other reviews like my case. I put a black box color in my hair way too dark. I followed these directions and it worked GREAT!!!!
    BabsL
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    8 August, 2026

    (no review title)

    I followed the directions exactly and Color Oops Extra Strength did not remove the color from my hair. The smell was extremely strong and unpleasant, and afterward I experienced significant hair shedding/breakage. I was really disappointed because I specifically followed the instructions expecting it to safely remove the color. I would not recommend this product.
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    28 July, 2026

    (no review title)

    this product is horrible it smells like rotten eggs and it’s stuck in the hair for so long DO NOT BUY THIS PRODUCT
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    28 July, 2026

    (no review title)

    if i could give it a 0 star i would. only buy this if you want to smell like animal waste at the zoo. it made the color DARKER. i want to sue just to get this out of business if i could
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    28 July, 2026

    This sucks

    It says it works for semi-permanent hair dye but it turned my hair from a light green to a darker green. smells awful and does the opposite of what it’s supposed to.
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    26 July, 2026
    originally posted on Developlus, Inc.
    Image

    (no review title)

    Horrible bought three of theses it did not get hair dye out
    1 reply from Support Team team - 2 months ago
    We're sorry to hear you weren't satisfied with this product, but your feedback will help us improve as we continue to grow. Please email us at info@developlus.com we would love to hear about the issues you had with our product to see how we can help. Thanks for sharing.
    Bella
    Did you find this review helpful?
    4 out of 5 stars
    26 July, 2026
    originally posted on Developlus, Inc.
    Image

    Worked so much better than expected!

    I was trying to go back to my natural hair color (a dark blonde/light brown) after several years of dying it red with Ion brand dye. My hair dresser made my hair really dark (basically black). I hated it and decided to try this. It came out better than I could’ve expected. It’s a little more copper than my natural hair, but it’s so much better than I thought was possible. Only losing one star due to smell which wasn’t as bad as people had made it out to be, but it’s still not great.
    Megan95
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    25 July, 2026
    originally posted on Developlus, Inc.
    Image

    horrible don't buy

    [This review was collected as part of a promotion.] i bought this and it didn't even work and the smell was so bad and i couldn't get it out of my hair and it gave me a headache for days
    1 reply from Support Team team - 2 months ago
    We're sorry to hear you weren't satisfied with this product, but your feedback will help us improve as we continue to grow. Please email us at info@developlus.com we would love to hear about the issues you had with our product to see how we can help. Thanks for sharing.
    merissa4268
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 July, 2026

    (no review title)

    Works very well to remove unwanted hair color
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs up graphic, would recommend
    16 July, 2026Verified purchase

    (no review title)

    It works everyone will have their own results . For my case it failed.
    Dora
    effectiveness: 5 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    11 July, 2026
    originally posted on Developlus, Inc.
    Image

    Used Multiple Times!!

    Always reversed dark hair dye that I didn’t like the color of. Good alternative to bleach for me. I will use this product over and over again to get back to my lighter baseline color.
    Snhartle
    Did you find this review helpful?
    1 out of 5 stars
    23 June, 2026Verified purchase

    (no review title)

    smells horrible
    Did you find this review helpful?
    1 out of 5 stars
    22 June, 2026
    originally posted on Developlus, Inc.
    Image

    Doesn’t work at all.

    This product is absolutely horrible. I needed some green out my hair and it smells and does absolutely nothing to get color out. Do not buy this unless you want your money wasted down the drain. Never buying again.
    1 reply from Support Team team - 3 months ago
    Thank you for your feedback. We appreciate our customer's input. We're sorry you didn't have the experience you were looking for. Color Oops will only remove oxidative dye meaning color that was mixed with a developer. Color Oops is not formulated to remove direct dye such as bright pinks, blues, greens, lavenders, purples, etc. Please email us at info@developlus.com to see how we can help.
    Karlie
    Did you find this review helpful?

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