BYOMA Hydrating Body Lotion 13.52 fl oz
$13.99 ($1.03/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
About this item
Additional product information and recommendations
Discover more options
- $12.99($0.96/fluid ounce)4.4 out of 5 stars with 414 ratings
- $13.99($1.03/fluid ounce)4.4 out of 5 stars with 407 ratings
- $12.99($0.77/fluid ounce)$5 Target GiftCard with 4 personal care items4.6 out of 5 stars with 447 ratings
- $15.99($9.46/fluid ounce)4.2 out of 5 stars with 1119 ratings
- $12.99($0.77/fluid ounce)$5 Target GiftCard with 4 personal care items4.7 out of 5 stars with 438 ratings
- $6.69($0.50/fluid ounce)4.6 out of 5 stars with 231 ratings
- Highly rated$3.99($1.60/fluid ounce)Buy 3, get 1 free on select beauty minis4.7 out of 5 stars with 991 ratings
- $13.89($1.63/fluid ounce)4.5 out of 5 stars with 182 ratings
- $7.49 - $10.79Lower price on select items4.4 out of 5 stars with 64 ratings
- $6.99Buy 3, get 1 free on select beauty minis4.5 out of 5 stars with 114 ratings
Frequently bought together
- $12.99($0.96/fluid ounce)4.4 out of 5 stars with 414 ratings
- $12.99($0.77/fluid ounce)$5 Target GiftCard with 4 personal care items4.6 out of 5 stars with 447 ratings
- $10.49($3.10/fluid ounce)was $12.99 New lower price4 out of 5 stars with 563 ratings
- $7.99($1.21/ounce)$5 Target GiftCard with 4 personal care items4.6 out of 5 stars with 227 ratings
- $6.99($0.58/ounce)$5 Target GiftCard with 4 personal care items4.5 out of 5 stars with 1056 ratings
- $5.99 - $10.49Buy 3, get 1 free on select beauty minis on select items4.2 out of 5 stars with 1264 ratings
- $15.99($9.46/fluid ounce)4.2 out of 5 stars with 1119 ratings
- $9.89($2.91/ounce)$5 Target GiftCard with 4 personal care items4.5 out of 5 stars with 282 ratings
- $12.99($0.81/fluid ounce)4.3 out of 5 stars with 293 ratings
Guests also viewed
- $12.99($0.96/fluid ounce)4.4 out of 5 stars with 414 ratings
- $13.99($1.03/fluid ounce)4.4 out of 5 stars with 407 ratings
- $14.89($1.06/fluid ounce)was $15.99 New lower price4.5 out of 5 stars with 1120 ratings
- $19.99($2.55/fluid ounce)$5 Target GiftCard with 4 personal care items4.3 out of 5 stars with 799 ratings
- $6.99Buy 3, get 1 free on select beauty minis4.6 out of 5 stars with 158 ratings
- $11.49 - $21.99Buy 3, get 1 free on select beauty minis on select items4.6 out of 5 stars with 6021 ratings
- $9.99($0.56/fluid ounce)Coupon: $3 off4.7 out of 5 stars with 4619 ratings
- $25.99($3.25/fluid ounce)4.6 out of 5 stars with 319 ratings
Related Categories
Guests are saying
The Byoma Hydrating Body Lotion is a versatile product that offers lightweight hydration, making it suitable for daily use. Guests appreciate its smooth texture, quick absorption, and non-greasy finish, which leaves skin feeling soft and moisturized. The pump design is convenient, and the packaging is visually appealing. However, some guests have noted concerns about the scent and pump functionality. Overall, it is a solid choice for those seeking effective hydration without heaviness.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 432 reviews
effectiveness: 4.42 out of 5
quality: 4.3 out of 5
value: 4.39 out of 5
78% would recommend
128 recommendations
2 out of 5 stars
Thumbs down graphic, would not recommend
21 August, 2026Verified purchase
Big Fail
So much to say about this lotion. The smell reminds me of bug spray. The pump works sporadically and doesn’t go all the way to the bottom. There’s no way to get the top off so that product will just be lost. I wrote Byoma about the pump issue. They wanted lot number, proof of purchase and a video of the issue. I sent the lot number and my receipt. I’m not making a video for something they already know is an issue. They wrote back and told me I could return to Target. I already knew that so why put me through all the requests? They implied they didn’t care and washed their hands of the issue. Their attitude doesn’t make me want to use their other products.
1 out of 5 stars
Thumbs up graphic, would recommend
3 August, 2026Verified purchase
Disgusting customer service
The service was absolutely disgusting. I placed an order, they brought the bag to my car, verified my identity, and I trusted that everything was fine. Later, when I checked the bag, I found both of my large lotion bottles smeared with some kind of pink cream and a green substance — it looked like Pepto‑Bismol mixed with something else. I took the bottles right back inside Target with my receipt, showing them exactly what I had just picked up from drive‑up. Not one employee questioned what that nasty mess was or how it ended up on my items. The lack of concern and basic hygiene was unbelievable. Target’s customer service in that moment was filthy, careless, and unacceptable.
1 out of 5 stars
Thumbs down graphic, would not recommend
7 July, 2026
Not worth trying duento smell
The smell is awful and extremely strong. A combination of baby lotion and bug spray on an extremely intense level. Returning back to store.
5 out of 5 stars
11 May, 2026
originally posted on BYOMA
Perfect for sensitive skin
[This review was collected as part of a promotion.] Such a good product left my skin so soft and it has such a clean and soft smell that isn’t overpowering and perfect for layering and for sensitive skins I love it so much. I also love this brand a lot so it’s perfect. Lasted me a while too.
5 out of 5 stars
Thumbs up graphic, would recommend
21 April, 2026Verified purchase
(no review title)
Great scent Moisturizing
5 out of 5 stars
10 April, 2026
originally posted on BYOMA
Smooth and Silky feeling.
[This review was collected as part of a promotion.] This lotion goes on so smooth and does not leave that sticky lotion feeling. May not seem like a big deal but I love the way it dispenses. It’s a flat thick line but helps to control the amount of output instead of big ole glob of lotion in your hand. After using the product for an extended period of time, my skin feels hydrated and I definitely see a different. Not to mention the smell is also lovely yet light.
4 out of 5 stars
25 February, 2026Verified purchase
Good at moisturizing, didn't realize it was scented
Didn't realize it was a scented lotion, I was hoping for unscented but this smells like baby powder
1 out of 5 stars
Thumbs down graphic, would not recommend
23 February, 2026
BYOMA Body Lotion Packaging Issues
Square packaging looks sleek but feels impractical—hard to grip, pump doesn’t reach bottom (wastes product), and excessive plastic for little content. Style over substance; consider alternatives.
5 out of 5 stars
8 February, 2026
originally posted on BYOMA
Works well seen improvement.
[This review was collected as part of a promotion.] This lotion is very hydrating! I’ve been dealing with harsh winter air which leaves my skin chapped dry and hurting and this has helped a lot! It’s a little greasy feeling at first but then quickly soaks into the skin and doesn’t leave a greasy feeling behind. I think with everyday use I have seen a big improvement in my skin and how hydrated it looks. The packaging is nice and simple and easy to use. I have been packing it in a plastic bag when I travel though because it’s not easy to lock up so it doesn’t get spilled while traveling.
3 out of 5 stars
27 January, 2026
originally posted on BYOMA
Good affordable lotion
[This review was collected as part of a promotion.] As someone who is chronically dry, this lotion was just ok for me. It gave minimal hydration and made my skin sting a little bit. I was not a fan of the smell at all. It smells like baby lotion. You beed quite a lot of the product since it’s so thin. It almost feels a bit greasy, too. Overall this was a miss for me and I won’t be getting it again.
5 out of 5 stars
27 January, 2026
originally posted on BYOMA
A must have in my skincare routine
[This review was collected as part of a promotion.] Byoma hydrating body lotion feels silky, absorbs fast, non-greasy, lasts all day. Smooth texture, great wear, good value. Keeps skin soft and hydrated with solid performance overall. Perfect daily truly pick!
5 out of 5 stars
21 January, 2026
originally posted on BYOMA
New favorite body lotion
[This review was collected as part of a promotion.] This has become one of my favorite lotions ever. Super smooth and creamy without being overwhelming or sticky. It keeps me moisturized the whole day and feels so nice on my skin.
5 out of 5 stars
21 January, 2026
originally posted on BYOMA
Light weight but super hydrating!
[This review was collected as part of a promotion.] This lotion is amazing!! Not only is the packaging super cute but the product itself is very light weight while still being ultra hydrating! The scent is very light and fresh which is perfect for after the shower. It doesn’t cause my skin to be irritated and keeps me hydrated all day, I’m obsessed!!
5 out of 5 stars
16 January, 2026
originally posted on BYOMA
Great everyday moisturizing lotion!
[This review was collected as part of a promotion.] This is a great everyday moisturizing lotion! Texture is extremely smooth and absorbs into the skin almost instantly with no cast or residue. I noticed results with same day use and that was sustained with regular use. The scent is unique and while I personally like it it may be overpowering for some, would describe it as lemon/verbena. The packaging is fun and unique as well, and the pump delivers a good amount of product.
5 out of 5 stars
10 January, 2026
originally posted on BYOMA
Very moisture and smells lovely
[This review was collected as part of a promotion.] It love this lotion. It smells very light, the scent doesn’t last long, but it does make me want to smell that again. Very moisture after used. I even love the packaging and the color of it
5 out of 5 stars
9 January, 2026
originally posted on BYOMA
Lightweight, fast-absorbing body lotion that deliv
[This review was collected as part of a promotion.] I’ve been using the BYOMA Hydrating Body Lotion daily and I’m really impressed with how lightweight yet moisturizing it feels. The texture absorbs quickly without leaving any greasy residue, which makes it perfect for both morning and night use. It keeps my skin feeling soft and hydrated all day, especially on drier areas. I also appreciate that the scent is very subtle and clean, so it doesn’t clash with perfume. The packaging is sleek and easy to use, and a little product goes a long way.
3 out of 5 stars
9 January, 2026
originally posted on BYOMA
Attractive Packaging and Long-Lasting Scent, but T
[This review was collected as part of a promotion.] I have mixed feelings about this lotion. I really like the design of the bottle — it looks nice and the lotion comes out easily, which is super convenient. The scent reminds me of baby powder, and it actually lasts a long time, which is a plus if you enjoy that kind of fragrance. However, I wish the scent was clearly labeled on the bottle. It’s frustrating not knowing what it smells like before buying it. The texture is also a bit too liquidy for my taste, though a little does go a long way, so it’s pretty efficient. Overall, it’s a good lotion with long-lasting scent and nice packaging, but the texture and lack of scent labeling could be improved.
5 out of 5 stars
5 January, 2026
originally posted on BYOMA
Amazing lotion
[This review was collected as part of a promotion.] The bottle of this lotion is so cute. The pump part being wider makes it easier to pump out. The smell is amazing and it doesn’t leave you all greasy and gross. I could apply this everyday without any irritation.
5 out of 5 stars
30 December, 2025
originally posted on BYOMA
Love
[This review was collected as part of a promotion.] BYOMA Body Lotion is amazing! It’s lightweight, deeply hydrating, and absorbs quickly without feeling greasy. My skin feels soft, smooth, and moisturized all day.
2 out of 5 stars
25 December, 2025
originally posted on BYOMA
For me it’s a no, but may work for other skin type
[This review was collected as part of a promotion.] Lotion was too watery. On my skin it didn’t really do much. I’m an African American woman so I get ashy if I don’t moisturize after a shower and I found myself putting this lotion on then 10-15 minutes later I have to go over it with shea butter. For certain skin types it may be a better experience, but for me it was a no. It didn’t really have a strong scent to it. Just something pleasant and mild. This lotion would easily sweat off.