Target New ArrivalsHalloweenClothing, Shoes & AccessoriesHome & DecorKitchen & DiningPatio, Lawn & GardenGroceryHousehold EssentialsBabyBeautyTarget Beauty StudioPersonal CareSports & OutdoorsPetsHealthWellnessSchool & Office SuppliesToys & GamesElectronics & TechVideo GamesBooks, Music & MoviesParty SuppliesGift IdeasGift CardsShop by CommunityTarget OpticalDealsClearanceNew ArrivalsBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Aveeno Baby Gentle Wash & Shampoo with Oat Extract For Sensitive Hair & Skin - Lightly Scented - 33 fl oz - 2 of 4Aveeno Baby Gentle Wash & Shampoo with Oat Extract For Sensitive Hair & Skin - Lightly Scented - 33 fl oz - 3 of 4Aveeno Baby Gentle Wash & Shampoo with Oat Extract For Sensitive Hair & Skin - Lightly Scented - 33 fl oz - 4 of 4
Aveeno Baby Gentle Wash & Shampoo with Oat Extract For Sensitive Hair & Skin - Lightly Scented - 33 fl oz - 1 of 4

Aveeno Baby Gentle Wash & Shampoo with Oat Extract For Sensitive Hair & Skin - Lightly Scented - 33 fl oz

4 Questions
See price in cart

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Soothing: Gently nourishes baby’s delicate skin and hair with oat extract; safe for daily use
  • Gentle Cleansing: Tear-free formula cleanses without drying out baby’s skin and hair
  • Nourishing: Made with carefully extracted oat extract, this formula soothes and hydrates
  • Fresh Fragrance: formula rinses clean & leaves a light, fresh fragrance on skin and hair
  • Pure & Safe: Soap-free and no added parabens and sulfates
  • Daily Use: Perfect for everyday use to keep baby’s skin and hair soft and smooth.
  • Hypoallergenic: Gentle fragrance and tear-free formula that’s kind to baby’s sensitive skin.
  • Trusted Brand: Pediatrician and dermatologist-recommended for baby’s sensitive skin.

Description

Make bath time extra gentle with Aveeno Baby Daily Moisture Bath Wash and Shampoo. This tear-free formula is perfect for babies with sensitive skin, cleansing their delicate skin and hair without drying. Enriched with oat extract, it soothes and nourishes while leaving a light, fresh scent. The rich lather rinses clean, keeping your baby’s skin soft and smooth. Safe for daily use, this hypoallergenic, pH-balanced wash has no added soap, parabens, sulfates, and phenoxyethanol.

Key Ingredients:
Oat Extract: Known to soothe and nourish baby’s sensitive skin.
Hypoallergenic Formula: No added soap, parabens, sulfates
pH-Balanced: Perfectly formulated to match baby's delicate skin.

How to Use:
1. Apply a small amount to a washcloth or your hands and gently lather onto baby’s skin and hair.
2. Rinse clean for soft, smooth skin and hair; Safe to use every day for a soothing, fresh bath experience.

Brand Story:
Aveeno has been trusted by pediatricians and dermatologists for over 70 years. With ingredients like oat extract, Aveeno provides safe, effective care for babies’ sensitive skin. Offering gentle products for every age, Aveeno keeps your little one’s skin soft, healthy, and happy.
Scent: Scented
Suggested Age: All Ages
Health Facts: Phthalate-Free, Paraben-Free, Dye-Free, Made Without Parabens, Sulfate-Free, Hypoallergenic
Product Warning: Use with adult supervision
Product Form: Liquid
Includes: Shampoo, Body Wash
Beauty Purpose: Soothing, Basic Cleansing, Moisturizing
Recommended Skin Type: Sensitive, Oily, Dry, Combination
Features: Non-Drying, Pediatrician Recommended, Tear-Free, Dermatologist Recommended
TCIN: 54439933
UPC: 381371184163
Item Number (DPCI): 007-08-1261
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water, cocamidopropyl betaine, sodium lauroamphoacetate, glycerin, coco-glucoside, sodium chloride, citric acid, acrylates/c10-30 alkyl acrylate crosspolymer, sodium benzoate, glyceryl oleate, fragrance, sodium hydroxide, polyquaternium-10, guar hydroxypropyltrimonium chloride, avena sativa (oat) kernel extract.

Shipping details

Estimated ship dimensions: 2.91 inches length x 4.47 inches width x 9.55 inches height
Estimated ship weight: 2.6 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is it ok to continue using this product for my 4 year old? I’ve been using since he was an infant with no issues.

submitted by Jill - 1 year ago
  • A: Hi there! Yes you may continue using Aveeno Baby Gentle Wash & Shampoo with Natural Oat Extract for your 4-year-old, especially since you’ve had no issues using it since infancy. It’s formulated for sensitive skin and is gentle enough for young children. However, if you notice any irritation or changes in your child’s skin or scalp, it’s always a good idea to consult your pediatrician.

    submitted byKenvue - 1 year ago
    Brand expert

Q: Is this good for kids of all ages or just best for babies?

submitted by Michelle - 2 years ago
  • A: Hello. Thank you for reaching out to us. This product is intended for use in children from 0-3 years of age.

    submitted byKenvue - 2 years ago
    Brand expert

Q: is this product suitable for treating cradle cap

submitted by SMsb - 2 years ago
  • A: Hi! This product is good for baby's sensitive skin, but we recommend chatting with your doctor about what's best for treating cradle cap.

    submitted byKenvue - 2 years ago
    Brand expert

Q: Does this product have an open/close feature on it?

submitted by Heather - 2 years ago
  • A: Hi, this product has an open and close mechanism feature.

    submitted byKenvue - 2 years ago
    Brand expert

Q: Is it HSA/FSA eligible?

submitted by Dennis - 6 years ago
  • A: We'd suggest double checking with your employer or benefits team. Thanks for your question, take care!

    submitted byKenvue - 6 years ago
    Brand expert

Additional product information and recommendations

Discover more options

Skip to next section

Frequently bought together

Skip to next section

Guests also viewed

Skip to next section

Guests are saying

This baby wash and shampoo is highly praised for its gentle formula, making it ideal for sensitive skin. Guests appreciate its ability to cleanse effectively while leaving skin soft and moisturized without irritation. The pleasant scent and tear-free formula enhance the bathing experience, making it a favorite for daily use. Its practical 2-in-1 design simplifies bath time, and the convenient pump dispenser adds to its appeal, ensuring a smooth application.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 13556 reviews
    quality: 4.29 out of 5
    value: 4.24 out of 5
    71% would recommend
    60 recommendations
    5 out of 5 stars
    23 September, 2026
    originally posted on influenster.com
    Image

    The best baby shampoo!

    I have been using it to my son for nearly 2 years and really love it! It is gentle enough for everyday use, leaves the skin so soft and has a light fresh scent. Definitely one of our favorites!
    ZairaD
    Did you find this review helpful?
    5 out of 5 stars
    19 September, 2026
    originally posted on influenster.com
    Image

    One I keep coming back to

    With two kids, I’ve tried plenty of baby washes, but lately I keep reaching for this Aveeno one. I like having one bottle for both hair and body, and it leaves their skin feeling clean without feeling dry.
    LuybaP
    Did you find this review helpful?
    5 out of 5 stars
    18 September, 2026
    originally posted on influenster.com
    Image

    Safe brand for kids

    It’s the only brand body wash I trust for my kids I have used this for both my kids and still using it for my baby it doesn’t make her tear i love using this on my kids
    RabiaA
    Did you find this review helpful?
    4 out of 5 stars
    18 September, 2026
    originally posted on influenster.com
    Image

    Gentle for a bed time bath.

    This baby wash has a subtle scent, which was perfect for my little one’s sensitive skin. It’s a gentle formula and helps to create a calm bedtime bath. The bubbles do tend to fade quickly but the water remains smooth and scented during bath time. The bubble bath lasts quite a while so it is good value for money.
    AbbyS
    Did you find this review helpful?
    4 out of 5 stars
    18 September, 2026
    originally posted on influenster.com
    Image

    Lovely to use

    This is a great product to use with my baby. I'm very happy how it works and have not had any issues with my babies skin.
    SophieS
    Did you find this review helpful?
    5 out of 5 stars
    16 September, 2026
    originally posted on influenster.com
    Image

    Perfect for babies .

    This is the only product I use on my kids when they were babies. The scent is no strong and it just right for baby's. This made there skin smooth and smelling good.
    MarysitaQ
    Did you find this review helpful?
    5 out of 5 stars
    15 September, 2026
    originally posted on influenster.com
    Image

    Great product for your baby

    I’ve always loved Aveeno for myself and now I love it even more for my little one. Pair the Aveeno baby wash & Shampoo with the Aveeno baby lotion for an excellent bath time skin care routine. Aveeno is excellent in baby skin care.
    DeniseK
    Did you find this review helpful?
    5 out of 5 stars
    15 September, 2026
    originally posted on influenster.com
    Image

    A must have!!

    I use this everyday. It really helps with my baby’s skin and keeps him smooth. This product is so gentle for babies. I love how it lathers
    NylaaJ
    Did you find this review helpful?
    5 out of 5 stars
    12 September, 2026
    originally posted on influenster.com
    Image

    Gentle, moisturizing, and perfect for everyday baby care.

    I really like this Aveeno Baby wash& shampoo. It’s gentle on my baby’s skin, lathers well , and rinses off easily . I also love light, pleasant smell. Great for everyday use 🫶🏻☺️
    NurisaB
    Did you find this review helpful?
    5 out of 5 stars
    12 September, 2026
    originally posted on influenster.com
    Image

    Smells soft

    We have been using it since born , amaziing brand . Clean ingredients. Easy to rinse . Gentle to skin😍🤝 doest take up much space , easy to storage . Using it everyday , very gentle on kids skin.
    HafsaB
    Did you find this review helpful?
    5 out of 5 stars
    11 September, 2026
    originally posted on influenster.com
    Image

    The Best

    It leaves my baby’s skin súper soft, it has a soft consitency, it has no lumps, and the cleaning of his hair leaves it soft, it has a pleasant smell and the best thing is closure is practicar.
    ScarlettS
    Did you find this review helpful?
    4 out of 5 stars
    5 September, 2026
    originally posted on influenster.com
    Image

    Aveeno

    I used this with my son on the bath and it was great. Not a lot of bubbles and it helps keep him clean and happy. I was worried about his skin but this product was great
    MadelynB
    Did you find this review helpful?
    5 out of 5 stars
    4 September, 2026
    originally posted on influenster.com
    Image

    Best baby product

    I’m using is baby wash shampoo on my child, I must say this is the best baby product, very mild smell, perfect for the baby sensitive skin, not drying like some other brands definitely recommended this is best
    Anna
    Did you find this review helpful?
    5 out of 5 stars
    2 September, 2026
    originally posted on influenster.com
    Image

    Smells fresh

    This is the only baby shampoo/body wash that we have used since my son has been born. It keeps his skin smelling, mildly fresh and clean. It also has a good lather for shampoo.  we will continue using this wash/shampoo until further notice. 
    SophiaJ
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    29 August, 2026
    originally posted on influenster.com
    Image

    Gentle ,tear free

    Used this for our newborn and it’s been perfect. Very mild and soothing smell , not overly perfumed. We’ve had no issues with irritation or breakouts.
    ShirpaS
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    29 August, 2026
    originally posted on influenster.com
    Image

    Gentle, safe and worth every penny !! 💕

    I absolutely love this product, it’s paraben-free, hypoallergenic and perfect for my baby sensitive skin. The tear-free formula doesn’t irritate my baby’s eyes and the light, fresh scent is just right. I also love the lightweight, recyclable bottle. You get generous amount of product for a great price. Highly recommend!! ❤️ Aveeno we love your products ❤️
    SilviaR
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    26 August, 2026
    originally posted on influenster.com
    Image

    What’s most important to know about this product is that it gently cleanses and helps keep a baby’s delicate skin feeling soft, smooth, and moisturized. It’s gentle enough for everyday use and perfect for bath time.

    I really love this baby wash , it has a gentle formula that leaves my baby’s skin feeling clean , soft, and moisturized without being harsh. It also has a very pleasant , delicate ascent. It’s perfects for everyday use and has become one of my favorite baby products.
    YasmelyF
    Did you find this review helpful?
    5 out of 5 stars
    23 August, 2026
    originally posted on influenster.com
    Image

    Gentle, smoothing, and moisturizing.

    I love how gentle and smoothing this bubble bath is on my baby’s skin. It creates soft bubbles, smells great, and leaves the skin feeling clean, soft, and moisturized without irritation. I also love that my baby seems so relaxed and calm after bath time.
    AndreaC
    Did you find this review helpful?
    5 out of 5 stars
    22 August, 2026
    originally posted on influenster.com
    Image

    💯 % recommend

    Aveeno baby Wash & shampoo is gentle, soothing, and leaves my baby’s skin feeling soft and clean. I love that it has a mild scent and works great for everyday bath time!
    MartaM
    Did you find this review helpful?
    5 out of 5 stars
    15 August, 2026Verified purchase

    (no review title)

    Great product!
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Get top deals, latest trends, and more.