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LEGO Speed Champions BMW M3 (E30) 77263 - 2 of 4LEGO Speed Champions BMW M3 (E30) 77263 - 3 of 4LEGO Speed Champions BMW M3 (E30) 77263 - 4 of 4
LEGO Speed Champions BMW M3 (E30) 77263 - 1 of 4

LEGO Speed Champions BMW M3 (E30) 77263

$29.99

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About this item

Highlights

  • TOY CAR BUILDING SET – Celebrate the 40th anniversary of a touring car legend with the LEGO Speed Champions BMW M3 (E30) (77263) building toy for boys and girls ages 9 years old and up
  • SPECIAL EDITION DESIGN – The designers of the LEGO Group and BMW have teamed up to create an exciting new livery for this brick-built model, featuring colors and graphics inspired by BMW's legendary motorsport division
  • AUTHENTIC BMW DETAILS – This BMW car toy features many iconic details inspired by the real-life version, including its square hood, small front air intake and rear wing, plus a driver minifigure in a realistic BMW outfit
  • PLAY & DISPLAY – Between playtimes, young car fans can show off their completed BMW model on a bookshelf, desk or nightstand as cool racing decor
  • GIFT FOR BOYS & GIRLS – Makes a cool gift for kids who love racecar toys or adults who collect LEGO Speed Champions building sets
  • A FUN WAY TO BUILD – The LEGO Builder app guides kids on an intuitive building adventure, allowing them to zoom in, rotate sets in 3D, track their progress and access a digital version of the printed instructions
  • DIMENSIONS – This 358-piece BMW building set measures over 1.5 in. (4 cm) high, 6.5 in. (17 cm) long and 2.5 in. (7 cm) wide when completed

Description

Kids and racing fans can celebrate the 40th anniversary of an iconic touring car legend with the LEGO Speed Champions BMW M3 (E30) (77263) building toy for boys and girls ages 9 years old and up. This brick-built model marks the first time the designers of the LEGO Group and BMW have teamed up to create a unique livery, inspired by the iconic colors and graphics of BMW's legendary motorsport division. This LEGO car toy is packed with features and design details that kids and BMW fans will love, including the square hood, small front air intake and rear wing that helped the real-life version of the vehicle become the most successful touring car of all time. A driver minifigure dressed in a realistic BMW outfit is also included to spark imaginative pretend-play racing adventures. Between playtimes, builders can display their completed model on a bookshelf, desk or nightstand as cool racing decor that fellow BMW fans are sure to appreciate. Makes a fun birthday gift for boys, girls or adult collectors who love model cars and LEGO Speed Champions building sets. The LEGO Builder app guides kids on an intuitive building adventure where they can zoom in and rotate models in 3D, save sets and track their progress using a digital version of the printed instructions. Contains 358 pieces.
Number of Pieces: 358
Suggested Age: 9 Years and Up
Model #: 77263
Educational Focus: Sensory Development, Fine Motor Skills, Gross Motor Skills, Creative Thinking, Creativity
Theme: Vehicles and Transportation
Includes: Toy Building Components
Material: Plastic
Battery: No Battery Used
Street Date: August 1, 2026
TCIN: 95046384
UPC: 673419424790
Item Number (DPCI): 204-00-0623
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 3.583 inches length x 10.315 inches width x 5.551 inches height
Estimated ship weight: 0.928 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

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4.7 out of 5 stars with 17 reviews
broad age appeal: 4.5 out of 5
ease of use: 3 out of 5
length of play: 4 out of 5
quality: 4.5 out of 5
value: 4 out of 5
100% would recommend
2 recommendations
5 out of 5 stars
18 September, 2026
originally posted on LEGO
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Fun and an easy quick build

[This review was collected as part of a promotion.] We love LEGO anything! And as huge car enthusiasts, this was such a great set for my son and I to do together!! It was the perfect amount t of challenging while remaining fun without frustration.
BrandonB
Did you find this review helpful?
4 out of 5 stars
6 September, 2026
originally posted on LEGO
Image

Timeless Car Timeless Lego

I really enjoyed building this car. The E30 is one of my favorites and to finally have an official Lego version? Freaking amazing, however I wish it came in red. I would LOVE a full size version to pair alongside my Porsche 911 Turbo/Targa set or the beautiful Landrover set. This Speed champions earns its place on my desk but a full size M3 E30 in red would earn its place on my dining room table.
WoodestWood
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4 out of 5 stars
30 August, 2026
originally posted on LEGO
Image

But disappointed

Bought this as soon as it came out and was really looking forward to the build. I have all the F1 Speed champions and a few other speed champion sets which have all had a great build, this one didn’t though. It was easy enough to build however parts of it seem very fragile and instructions are not clear in places
1 reply from LEGO® Customer Service team - 23 days ago
Oh no, that's not the building experience we want for you! If you ever have issues with the instructions again, please check out our LEGO Builder app. It has intuitive 3D instructions that will help guide you, allowing you to zoom in and rotate the model as you build. Find out more over at LEGO.build/BuilderApp-BV. Please feel free to contact us on LEGO.build/Service if you would like any additional guidance.
Maddog22
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5 out of 5 stars
23 August, 2026
originally posted on LEGO
Image

Very unique and detailed sedan

This was probably the most unique Speed Champion car that I have built. The colors are striking and the car went together fairly easily. The white bricks and the colorful stickers make this car really stand out. The wheels spin very smoothly and the orange rims with the BMW logo in the middle of the rim looks good. Want something that looks good on a shelf or desk get this little gem.
Michael
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5 out of 5 stars
17 August, 2026
originally posted on LEGO
Image

Thank you Lego & BMW

Iconic piece of Automotive History, thank you BMW & LEGO for a wonderfully designed set. Absolutely no complaints, simply a satisfied fan of both the M Class BMW and of course the undefeated LEGO Brand.
HelloKello
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5 out of 5 stars
Thumbs up graphic, would recommend
14 August, 2026Verified purchase

BMW E30

Very pleased with the item and outcome.
broad age appeal: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
4 out of 5 stars
Thumbs up graphic, would recommend
13 August, 2026Verified purchase

(no review title)

Price is bad
broad age appeal: 4 out of 5
ease of use: 3 out of 5
length of play: 4 out of 5
quality: 4 out of 5
value: 3 out of 5
Did you find this review helpful?
5 out of 5 stars
6 August, 2026
originally posted on LEGO
Image

Super Fun To Build!

This was such a fun set to build! I really enjoyed all of the unique building styles and printed tiles.
BigBridge
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5 out of 5 stars
6 August, 2026
originally posted on LEGO
Image

Color M3 Impressed

Great build starting out with a different approach to building the chassis rather than a plate. Odd choice to not have studs in the cab for the minifig to sit on but otherwise it fits comfortable. Very happy to see the color palette from former BMW kits return. Healthy balance of printed pieces and stickers to complete the overall look.
8-Stud Mechanic
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4 out of 5 stars
1 August, 2026

(no review title)

Very fun for me I think y’all would like it too.
1 guest found this review helpful. Did you?

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