Gucci Bloom Eau de Parfum 3.3 oz
$109.99 reg $168.00
$58.01 off
In Stock
Final sale item
This item can't be returned or exchanged
Sold & shipped by Beacon Beauty Center
Eligible for registries and wish lists
At a glance
About this item
Additional product information and recommendations
Discover more options
- $102.81reg $162.79 Sale5 out of 5 stars with 1 ratings
- $67.99reg $79.99 Sale4 out of 5 stars with 556 ratings
- $55.44reg $87.78 Sale3 out of 5 stars with 2 ratings
- $164.99reg $225.00 Sale4.6 out of 5 stars with 100 ratings
- $73.93reg $117.06 Sale1 out of 5 stars with 2 ratings
Frequently bought together
- $67.99reg $79.99 Sale4 out of 5 stars with 556 ratings
- $102.81reg $162.79 Sale5 out of 5 stars with 1 ratings
- $55.44reg $87.78 Sale3 out of 5 stars with 2 ratings
- $3.99($1.60/fluid ounce)Buy 3, get 1 free on select beauty minis4.7 out of 5 stars with 418 ratings
- $13.99($0.82/fluid ounce)$5 Target GiftCard with 4 personal care items4.4 out of 5 stars with 1597 ratings
- Highly rated$9.00Buy 1 get 1 25% off cosmetic & nail care products4.7 out of 5 stars with 4631 ratings
- $17.99($1.33/fluid ounce)4.4 out of 5 stars with 1687 ratings
Guests also viewed
- $67.99reg $79.99 Sale4 out of 5 stars with 556 ratings
- $73.93reg $117.06 Sale1 out of 5 stars with 2 ratings
- $99.99reg $140.00 Sale5 out of 5 stars with 4 ratings
- $55.44reg $87.78 Sale3 out of 5 stars with 2 ratings
Related Categories
Guests are saying
Gucci Bloom perfume is celebrated for its elegant floral scent, primarily featuring jasmine and tuberose, making it a favorite for both everyday wear and special occasions. Guests appreciate its long-lasting fragrance and beautiful packaging, which adds a touch of luxury to any vanity. While some guests experienced variations in scent, the majority find it to be a sophisticated and feminine choice that garners compliments and enhances confidence.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 3807 reviews
long lasting: 1 out of 5
quality: 1 out of 5
scent: 1 out of 5
value: 1 out of 5
0% would recommend
1 recommendations
4 out of 5 stars
19 September, 2026
originally posted on influenster.com

A great go-to perfume
While not necessarily my favorite perfume, it’s in my top 10 and stays in rotation, especially during the spring and summer. It’s light enough for me that others can smell it, but it’s not overwhelming. I love that the packaging is simple and clean. I always get compliments when I wear it so that’s a plus as well.
5 out of 5 stars
17 September, 2026
originally posted on influenster.com

So fresh, floral and long lasting
🌸 Gucci Bloom Eau de Parfum 🌸 Oh my GOD, this smells so good. It literally smells like walking into a beautiful, secret garden somewhere—fresh flowers, greenery, and that gorgeous, clean floral scent you wish you could bottle up and live in. 🌿🌸 It’s so floral and fresh without being overwhelming, and it smells absolutely delicious on my skin. And the longevity?! INCREDIBLE. This stuff stays on my skin FOREVER. I can still smell it hours later, and honestly, I’m not mad about it one bit. 😂 It’s feminine, fresh, beautiful, and just makes you feel like you wandered into some enchanted garden where everything smells expensive. 10/10. Absolutely recommend. I’m OBSESSED. 🌸💐
5 out of 5 stars
16 September, 2026
originally posted on influenster.com

A 100/10
Gucci Bloom is a beautiful, feminine white floral fragrance. The Jasmin and tuberose give it such a fresh feeling. It is a floral lover’s dream perfume. The dry down is smooth a sophisticated. It can be worn in any occasion, from just wanting to feel fresh to a romantic date.
3 out of 5 stars
14 September, 2026
originally posted on influenster.com

Not in Bloom
I bought this perfume as a blind buy, because it is my favorite shade of pink. I anticipated that this would have floral base notes but it went overboard for me. I didn’t smell anything but like gardenia or something. I really detest gardenia or anything like it. So I ended up giving a friend the bottle so that it wouldn’t go to waste.
4 out of 5 stars
10 September, 2026
originally posted on influenster.com

Nice fragrance
I am big fan of Gucci products. I bought it and this fragrance is very nice. It’s not very long lasting but overall it’s good perfume. Gucci has different fragrance but this one is one of my favorite
5 out of 5 stars
6 September, 2026
originally posted on influenster.com

Fresh floral
This fragrance is a fresh floral. Gucci bloom is not a too mature floral and it isn’t too sweet either. I do love tuberose in any fragrance but this is not too heavy on it. Also the bottle is SO cute!
3 out of 5 stars
30 August, 2026
originally posted on influenster.com

Beautiful Fragrance that doesn’t last
It’s a beautiful jasmine scent which I absolutely loved when I smelled it for the foreseeable time but it’s disappoints so much with logetivity. I have this and the intense one but both of them don’t last at all- barely 2 hours. So even though it’s a nice fragrance but for how expensive it is, I wouldn’t recommend it as it just doesn’t last.
1 out of 5 stars
Thumbs down graphic, would not recommend
23 August, 2026Verified purchase
Very Disappointed With This Purchase
I purchased Gucci Bloom perfume from Target online, but unfortunately, it does not smell like the Gucci Bloom I’ve purchased from other stores. I still have a bottle from another store with a little perfume left in it, so I did a side-by-side comparison and smell test with the bottle I received from Target. The difference in scent is very noticeable and distinctive. I’m extremely disappointed with this purchase, especially since Target does not allow returns for this item. I would really appreciate a refund, as this perfume does not smell like the Gucci Bloom I know and have purchased before.
5 out of 5 stars
18 August, 2026
originally posted on influenster.com

put vasoline on before spraying to make it stay longer
makes me smell divine! i love the flowery sent and i can just spray it on the go so easily bc the packaging is really nice. The fragrance also lasts long.
5 out of 5 stars
17 August, 2026
originally posted on influenster.com

It smells like a goddess 😍
I absolutely love this perfume it smells so good it reminds me of a garden I love love it I could buy like 100 of them The smell is love lasting as well
5 out of 5 stars
14 August, 2026
originally posted on influenster.com

Best smelling Gucci perfume
One of my several fragrances I’ve used for years now. I get so many compliments on this. One time I had an uber driver absolutely going nuts asking me what I was wearing. I haven’t tried the other Gucci blooms but this specific one is incredible. I love to wear it in spring especially.
5 out of 5 stars
14 August, 2026
originally posted on influenster.com

It is an excellent product
It is an excellent perfume, you will love it, it has a magnificent, soft, delicate and elegant smell, you can use it both day and night, it does not mess, it is very rich
5 out of 5 stars
10 August, 2026
originally posted on influenster.com

Good
I live the instant floral. It soft but not sweet. Very buttery and lays delicate on the skin. I have always wore it as my summer and early fall fragrance as it has a warmth to the lasting note
5 out of 5 stars
1 August, 2026
originally posted on influenster.com

It is a very feminine aroma.
I remember the first time I smelled this perfume and I fall in love immediately until I buy it and I always walk with it, it is a sweet but elegant aroma I love its presentation I feel super cute, I love this perfume very much.
5 out of 5 stars
27 July, 2026
originally posted on Coty
The best !!!
[This review was collected as part of a promotion.] Wao the best parfum is economic perfect application excellent for small wallet the best for the first hours in the morning I love this parfum my favorite
5 out of 5 stars
17 July, 2026
originally posted on influenster.com

A perfect floral!
Gucci never disappoints with any of their products! This is one of the best smelling perfumes ever! It’s a bright floral that smells elegant and bright. I get so many compliments! Perfect for summer or spring!
5 out of 5 stars
12 July, 2026
originally posted on influenster.com

A timeless floral fragrance that’s elegant, long lasting and perfect for everyday wear
Gucci Bloom Eau de perfume is one of my favorite floral fragrances. It has a beautiful fresh scent that’s feminine without being overly sweet. The jasmine and tuberose stand out the most giving it a clean elegant feel that lasts for hours. I usually only need a couple of sprays and I can still smell it later in the day without needing to reapply. The bottle is also simple and luxurious making it look beautiful in a vanity. If you love classic floral perfumes that feel so sophisticated and wearable every day, this one is definitely worth trying.
5 out of 5 stars
2 July, 2026
originally posted on influenster.com

Prepare to smell amazing
This is one of my all time favorite scents. The packaging is beautiful, and the bottle feels sleek. I prefer to use this scent on nights out, and it definitely lasts the whole time.
5 out of 5 stars
1 July, 2026
originally posted on influenster.com

A soft, jasmine-forward floral that feels timeless.
If you love jasmine, this scent is for you. It’s a simple, classic floral, and while it includes notes like rangoon creeper and tuberose, jasmine is definitely the star. Even though it’s very floral-forward, it doesn’t come across as ‘grandma-y’. It’s fresh, soft, and lightly sweet, almost like a floral baby powder. This scent lasts well and always brings me compliments. It’s versatile for any occasion and has a pretty, feminine feel overall.
5 out of 5 stars
24 June, 2026
originally posted on influenster.com

Stunning scent!
This Gucci perfume is absolutely beautiful! The scent reminds me of walking through a field of fresh flowers-light, elegant, and incredibly feminine. It smells so delicious without being overpowering, making it perfect for both daytime and nighttime wear. The fragrance lasts for hours, and I always receive compliments whenever I wear it. It has become a staple in my collection, and I find myself reaching for it again and again. Highly recommend to anyone looking for a versatile, luxurious floral fragrance! 🌸💕✨