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Briogeo Hair Care Style + Treat Yuzu Plum Oil Soft Power Air Dry Cream - 4 fl oz - Beauty Studio - 2 of 4Briogeo Hair Care Style + Treat Yuzu Plum Oil Soft Power Air Dry Cream - 4 fl oz - Beauty Studio - 3 of 4Briogeo Hair Care Style + Treat Yuzu Plum Oil Soft Power Air Dry Cream - 4 fl oz - Beauty Studio - 4 of 4
Briogeo Hair Care Style + Treat Yuzu Plum Oil Soft Power Air Dry Cream - 4 fl oz - Beauty Studio - 1 of 4

Briogeo Hair Care Style + Treat Yuzu Plum Oil Soft Power Air Dry Cream - 4 fl oz - Beauty Studio

New at  target 
$26.00 ($5.42/ounce)

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At a glance

About this item

Highlights

  • AIR DRY WITHOUT THE FRIZZ: Leave-in cream designed for heatless styling with up to 81% frizz reduction for 24 hours—no heat tools required.
  • ENHANCES NATURAL TEXTURE: Softly defines waves, curls, or straight strands for an effortless, touchable finish—never crunchy or sticky.
  • NOURISHING + WEIGHTLESS: Plum oil hydrates, yuzu extract shields from environmental stress, and Super B-Complex supports hair health.
  • LOW MAINTENANCE STYLING: Perfect for those who want a lived-in, polished look without extra steps or styling time.
  • CLEAN, VEGAN, & CRUELTY-FREE: 98% naturally-derived and Leaping Bunny certified. Free of silicones, parabens, sulfates, and artificial dyes.

Description

The Briogeo Style + Treat Yuzu + Plum Oil Soft Power Air Dry Cream is a lightweight, nutrient-rich styling cream that enhances natural texture, controls frizz, and delivers soft, touchable hold without heat styling.

Infused with antioxidant-rich yuzu and plum oils, this formula nourishes strands, locks in moisture, and protects against humidity while leaving hair smooth and shiny. Perfect for air-drying, this cream provides effortless definition and manageability for all hair types—straight, wavy, curly, and coily—without stiffness or residue. Ideal for those searching for an air dry cream for frizz control, lightweight styling cream for natural waves, vegan hair cream for heat-free styling, or humidity-resistant styling cream for color-treated hair, this product delivers salon-quality results at home. Free from sulfates, silicones, parabens, phthalates, and artificial dyes, this clean, vegan, and cruelty-free formula is safe for color-treated and chemically processed hair.

Use on damp hair: apply evenly from mid-lengths to ends, scrunch or twist for definition, and let air dry for soft, polished styles. Give your hair the ultimate boost of hydration and control with this antioxidant-packed air dry cream that transforms unruly strands into smooth, healthy-looking perfection—no heat required.
Hair Type: Fine, Thick, Normal
Product Warning: Not for children under the age of one
Product Form: Cream
Beauty Purpose: Hair Styling
TCIN: 95299181
UPC: 793888589032
Item Number (DPCI): 342-03-0284
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water/aqua/eau, glycerin*, glyceryl stearate se*, behentrimonium chloride*, helianthus annuus (sunflower) seed oil*, oryza sativa (rice) bran wax*, euphorbia cerifera (candelilla) wax*, squalane, prunus domestica seed oil*, butyrospermum parkii (shea) butter*, orbignya speciosa kernel oil*, linum usitatissimum (linseed) seed extract*, salvia hispanica seed extract*, astrocaryum murumuru seed butter*, guar hydroxypropyltrimonium chloride*, cetrimonium chloride*, hydrolyzed jojoba esters*, niacinamide, pyridoxine hcl, panthenol, xylitol*, biotin, citrus junos peel extract*, tocopherol*, folic acid, citric acid*, caprylic acid, fragrance (parfum), caprylhydroxamic acid*, benzyl alcohol * coconut, vegetable, or plant derived

Shipping details

Estimated ship dimensions: 6.23 inches length x 2.4 inches width x 1.65 inches height
Estimated ship weight: 0.287 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

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4.5 out of 5 stars with 88 reviews
5 out of 5 stars
17 July, 2026
originally posted on briogeohaircare.com
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Very nice, actually works!

[This review was collected as part of a promotion.] I have used a plethora of air dry products and none of them made a good impression. This one is different! I love the way my hair feels and it helps keep my flyaway at bay.
Tamie L.
Did you find this review helpful?
5 out of 5 stars
16 June, 2026
originally posted on briogeohaircare.com
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Liking Briogeo use with thinning hair after having chemotherapy

[This review was collected as part of a promotion.] My hair has more volume after use with Briogeo . Hair is still thinning and Reorganizing 1 mo after chemo therapy.
Joan B.
Did you find this review helpful?
3 out of 5 stars
3 March, 2026
originally posted on briogeohaircare.com
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no title

[This review was collected as part of a promotion.] not fond of the smell -- wish this product was in fragrancce free or had a lighter fragrance
N. D.
Did you find this review helpful?
4 out of 5 stars
20 February, 2026
originally posted on briogeohaircare.com
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Great air dry cream

[This review was collected as part of a promotion.] Works really well with my waves. Helps with frizz and holds a curl without weighing my hair down
Holly G.
Did you find this review helpful?
5 out of 5 stars
29 September, 2025
originally posted on briogeohaircare.com
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This product is such a

[This review was collected as part of a promotion.] This product is such a gem! It helps air dry my hair in hair the time. Love it
Inaya S.
Did you find this review helpful?
5 out of 5 stars
6 July, 2025
originally posted on briogeohaircare.com
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Exactly what I was looking for!!!

[This review was collected as part of a promotion.] The search for a non toxic leave in is so difficult. Especially one that works! You don’t need a lot and this stuff keeps my curls bouncy and hydrated for days! I’m obsessed.
Rosemary G.
Did you find this review helpful?
5 out of 5 stars
14 June, 2025
originally posted on briogeohaircare.com
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Great product

[This review was collected as part of a promotion.] Love this cream for my curly hair.
Carolyn A.
Did you find this review helpful?
5 out of 5 stars
10 June, 2025
originally posted on briogeohaircare.com
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Best product EVER!!!

[This review was collected as part of a promotion.] I have naturally wavy and sometimes frizzy hair. I use this with a few shots of their oil and my hair is perfect everyday!!! Shiny with beautiful waves!!! Just perfect!!
Debbie L.
Did you find this review helpful?
5 out of 5 stars
12 May, 2025
originally posted on briogeohaircare.com
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Styling

[This review was collected as part of a promotion.] Styling made easy.
Kathryn K.
Did you find this review helpful?
5 out of 5 stars
31 March, 2025
originally posted on briogeohaircare.com
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air dry

[This review was collected as part of a promotion.] still trying it out, but i like so far
April G.
Did you find this review helpful?
5 out of 5 stars
26 February, 2025
originally posted on briogeohaircare.com
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Best Air Dry Styling Cream

[This review was collected as part of a promotion.] Love this product!!!
Stephanie G.
Did you find this review helpful?
5 out of 5 stars
3 February, 2025
originally posted on briogeohaircare.com
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does a great job of

[This review was collected as part of a promotion.] does a great job of holding waves softly without crunchiness.
Linda M.
Did you find this review helpful?
5 out of 5 stars
3 February, 2025
originally posted on http://briogeohair.com/
Image

does a great job of

does a great job of holding waves softly without crunchiness.
Linda M.
Did you find this review helpful?
5 out of 5 stars
26 January, 2025
originally posted on http://briogeohair.com/
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Fine limp hair ladies - I would give it 20 stars

My hair is fine - baby fine - with no texture, no volume, thin, the worst hair type on the planet. WOW this product gives my hair texture, volume, fullness without even blow drying. I just run it through my shoulder length layered hair, let it air dry and a miracle occurs after it drys. I am 64 yr old and throughout my life have tried every product out there - this is it. I hope they do not discontinue. You will not regret it. Just apply to towel dry hair and go - it is simple and gives you a glamorous look without even trying.
J P.
Did you find this review helpful?
3 out of 5 stars
21 January, 2025
originally posted on briogeohaircare.com
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Not what it’s hyped to be

[This review was collected as part of a promotion.] This has a nice consistency and smell. I do think it helps with frizz, but not the be all end all. You definitely need a gel or mousse to tame the frizz and add definition to curls if that’s what you’re going for.
Shelby J.
Did you find this review helpful?
3 out of 5 stars
21 January, 2025
originally posted on http://briogeohair.com/
Image

Not what it's hyped to be

This has a nice consistency and smell. I do think it helps with frizz, but not the be all end all. You definitely need a gel or mousse to tame the frizz and add definition to curls if that's what you're going for.
Shelby J.
Did you find this review helpful?
5 out of 5 stars
17 January, 2025
originally posted on http://briogeohair.com/
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Hot hair tips!! Great product!!

I have always been looking for a great curl cream! It holds curls in place defines them! For best results I suggest moracanoil hair oil to make it not crunchy at all!
Rose
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5 out of 5 stars
16 January, 2025
originally posted on briogeohaircare.com
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Ms

[This review was collected as part of a promotion.] Like this product nice definition and light
Konstantina V.
Did you find this review helpful?
5 out of 5 stars
16 January, 2025
originally posted on http://briogeohair.com/
Image

Ms

Like this product nice definition and light
Konstantina V.
Did you find this review helpful?
2 out of 5 stars
14 January, 2025
originally posted on http://briogeohair.com/
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Air Dry Cream

This is far to thick for my hair. It says all hair types but it does not do much for me. Very thick and heavy.
Heather P.
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