African Pride Feel It Formula Strengthening Mask Hair Treatment - 12oz
$6.99
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- $6.99 - $15.99Buy 3, get 1 free on select beauty minis on select items4.6 out of 5 stars with 5652 ratings
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4.6 out of 5 stars with 269 reviews
effectiveness: 4.89 out of 5
quality: 4.89 out of 5
value: 4.67 out of 5
85% would recommend
14 recommendations
4 out of 5 stars
7 September, 2026
originally posted on africanpridehair.com
Strong scent but still a great mask
[This review was collected as part of a promotion.] I enjoyed using this it is all gone! I applied this to my hair and put a shower cap on it for 15 minutes and then rinsed it out. My hair was soft and manageable.
5 out of 5 stars
Thumbs up graphic, would recommend
22 December, 2025
The best conditioner ever!!
This mask is the best for my 4c hair!! It'll have your scalp so tingling and refreshed and deep conditioning under a dryer is an extra bonus of soft hair! This mask has my hair GROWING! I love it and will be stocking up!
5 out of 5 stars
22 August, 2025
originally posted on africanpridehair.com
Soothing Hair Mask
[This review was collected as part of a promotion.] The peppermint gives a refreshing, tingling sensation on the scalp that makes it feel like it’s waking up my hair follicles. It’s cooling without being overwhelming, and it leaves my scalp feeling soothed and clean.
5 out of 5 stars
4 August, 2025
originally posted on africanpridehair.com
Yes
[This review was collected as part of a promotion.] Ingredients aren’t hard Your hair is the same as all the other others that’s in the collection value for your book for sure. I like it in the packaging is cute too. Not heavy on the hair.
5 out of 5 stars
18 June, 2025
originally posted on africanpridehair.com
Yasss!
[This review was collected as part of a promotion.] I’m happy I was chosen to try this product for free. I’ve always been a fan of the brand and this one is no different. Will continue to buy beyond the freebie.
5 out of 5 stars
18 June, 2025
originally posted on africanpridehair.com
This mask is the holy Grail of them all it works v
[This review was collected as part of a promotion.] After I wash my hair and have it fully detailed, I add this in my hair after to help my hair to feel stronger and better with each use of this product. My hair feels very good and healthy. I must say that these products do Work.
5 out of 5 stars
18 June, 2025
originally posted on africanpridehair.com
Excellent product
[This review was collected as part of a promotion.] The scent of the mask is super fresh, at the same time you feel a dense and moisturizing texture. Just a small quantity is enough for good results. My hair got very well hydrated and it helped in my curls definition.
5 out of 5 stars
27 January, 2025
originally posted on africanpridehair.com
Made my hair feel brand new!
For reference I have very thick wavy hair and the ends were so dry and frizzy from having bleached and dyed them in the past, but when I say after one use of this it made my hair sooo silky smooth I mean it! The mask is about the same consistency as some thicker conditioners which I enjoy because it doesn't immediately water down when put on wet hair, the scent is kind of reminiscent of Vicks (might just be a me thing lol but I don't mind it at all), and it includes easy to follow instructions in english and two other languages which is so nice!
5 out of 5 stars
Thumbs up graphic, would recommend
21 December, 2024
Love it!!
I have 4c hair and struggle finding a conditioner that gives me slip but this one did! I also love the tingly feeling from the mint. It smells amazing and feels like I'm at a spa. I also didn't use much so I could see it lasting a while. I would definitely buy it again.
5 out of 5 stars
16 December, 2024
originally posted on africanpridehair.com
Great product!
I really love the smell. Instantly, I felt a difference in my son’s hair and mine as well. Amazing!!
5 out of 5 stars
Thumbs up graphic, would recommend
30 November, 2024Verified purchase
Amazing DC on my 3 year olds natural hair
Used on my 3 year olds natural type 4a hair. It had great slip, nice subtle scent, looser than other deep conditioners I’ve used but I liked the consistency nonetheless, little went a long way, fully penetrated her hair strands and was an amazing detangler on her old, dry, matted 3 week old hair. After applying and detangling in sections, I applied a heating cap for an hour, rinsed with cold water, and styled. When I rinsed it out her hair was SO soft, smelled amazing, and looked/felt so healthy. Will definitely purchase again.
5 out of 5 stars
22 November, 2024
originally posted on africanpridehair.com
Strengthened my color processed hair
[This review was collected as part of a promotion.] I used the Feel it formula strengthening mask as a deep conditioner on color processed hair. It did a good job of helping my hair to retain moisture and helped to prevent breakage as I had less hair coming out. I absolutely love the feeling that it gives my scalp. The scent is also refreshing.
5 out of 5 stars
20 October, 2024
originally posted on africanpridehair.com
Adds moisture to the hair!
[This review was collected as part of a promotion.] This stuff is great! Smells amazing and really adds moisture to my kids’ hair. I have noticed an instant difference to the softness and texture of their hair. Love it and will definitely invest in the future!
5 out of 5 stars
Thumbs up graphic, would recommend
16 October, 2024Verified purchase
Good Stuff
Has slip and did not require alot of product. Mint intensifies with heat. Made my scalp feel cold lol. My hair was soft after rinsing
5 out of 5 stars
15 October, 2024
originally posted on africanpridehair.com
Lovely mask
[This review was collected as part of a promotion.] I love that my hair didn’t feel like it was left with product buildup. It did feel a bit stronger and the mask smells really nice. I would definitely buy this again.
5 out of 5 stars
15 October, 2024
originally posted on africanpridehair.com
By the whole line
[This review was collected as part of a promotion.] I really like this line. The scent is light. It worked good packaging is basic that checks your subs up and for the value to great product. Run to the store.
4 out of 5 stars
13 October, 2024
originally posted on africanpridehair.com
Works well to strengthen and moisturize
[This review was collected as part of a promotion.] This hair mask worked well to moisturize and strengthen my locs over time. I like using it weekly with the shampoo as a deep conditioner. Again, I like the scent but it is pretty strong for my liking.
5 out of 5 stars
7 October, 2024
originally posted on africanpridehair.com
A standout
[This review was collected as part of a promotion.] Really liked this product! I was given a complimentary set and this was the stand out product in my opinion! I think this is an affordable alternative to the Mielle version, however it's not beating the hair mask by Melanin. Definitely my second fave out of all the ones I've tried!! Be aware that hair mask like this one should only be used once a month!!
5 out of 5 stars
4 October, 2024
originally posted on africanpridehair.com
A fantastic hair mask
[This review was collected as part of a promotion.] This mask left my hair ridiculously soft, hydrated and nourished. I used it right before getting braids in and my hair felt and looked so healthy.
5 out of 5 stars
24 September, 2024
originally posted on africanpridehair.com
Peppermint, Rosemary & Sage Strengthening Mask
[This review was collected as part of a promotion.] Peppermint, Rosemary & Sage Strengthening Mask is rich in proteins to deeply strengthen and hydrate your strands from root to tip. It smells like a sweet mint and has a very creamy texture.